delivering an enterprise social network in the banking sector
Post on 16-Apr-2017
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1Corporate Communications in Banking
Building a collaborative internal social platform
@sharonodea
2Corporate Communications in Banking
About Standard Chartered
3Corporate Communications in Banking
…to enable communication ...to facilitate collaboration …to create value for the
organisation and the people in it
Internal, private social network technologies within organisations
4Corporate Communications in Banking
5Corporate Communications in Banking
Focus on utility and purpose Start with research Understand where there is
latent demand Understand your users No 1 driver of adoption is
utility
6Corporate Communications in Banking
Meet existingdemand
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8Corporate Communications in Banking
9Corporate Communications in Banking
A group of people…
doing somethingon the Bridge
…to achievea business benefit
WHO WHAT WHY
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Wide use cases
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Deep use cases
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14Corporate Communications in Banking
Replicablemodels
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Demonstrate successes
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I like that you can put a face
to a nameIt allows us to talk
to our staff and also listen to our
staff
It’s bringing the network closer. I was able to find a product expert to
advise my client in seconds.
I’m already seeing a drop in the
amount of email I have to wade
through!
Finally a search that
works!
Success stories
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Build support
19Corporate Communications in Banking
Focus on utility: create purposeful communities and spaces
Keep it simple Support users Give people freedom to
experiment and find their own uses
Find and nurture champions
Bottom-up
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Demonstrate the need Show value and impact Make it mobile Anticipate and manage risk Equip them to sell it to the
business
Top-down
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Technology
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Manage risk
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Engage risk and compliance early
Understand the regulatory context
Be pragmatic Use carrot as well as stick Clearly communicate rules to
users
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Promote tousers
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