delise weir ignite 3-20-2011

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Ignite presentation that outlines social marketing in the non-profit sector as described by Kottler and Lee in Up and Out of Poverty

TRANSCRIPT

Filling The Gaps

Delise Weir

March 20, 2011

Nonprofit Sector

Cultivators

Collective Action, Shared Interests

“Un-coerced collective action around shared interests”

Give Voice to the Voiceless

Motivate Change

Safety Net

How They Contribute

Funding

Material Goods

How They Contribute

Direct Services

Expertise

How They Contribute

Volunteers

Policy Advocacy

How They Contribute

Public Awareness Campaigns

Very Large NPOsOrg Established Mission Size

Coop Assistance for Relief Everywhere (CARE)

1945 for WWII survivors

Disaster relief and the causes of poverty Staff of 12,000

Bill and Melinda Gates Foundation 2000 Healthcare, extreme poverty, education and access to IT

$38.7 B

Population Services International (PSI)

1970 Family planning, oral re-hydration, AIDS 60 countries

Plan International 1941 Childrens health, education, shelter 46 countries

Doctors Without Borders Healthcare and medical training 3000 volunteer Dr.s and Nurses

Habitat for Humanity Volunteer built housing, Christian

Save the Children 1919 Improve the lives of children

Academy for Educational Development

1961 Education, health and economic development

150 countries

Mercy Corps 1979 Long term solutions to hunger and poverty

Bangladesh Rural Advancement Committee

1972 Economic development, multi tiered approach

Self Employed Women’s Association

1971 Empowers self employed women in India

Growing Indigenous Movement

Social Marketing and NGOs

Hand Out Hand Up

Different How?

• New sustainable networks

• Partner with private and public sectors

• Influence the behavior of clients

• Measure results

• Innovative products and services

Partner With Business

Case Study

History

Adaptation

Scale and Impact

• Financially Sustainable

• Greater impact

• Enables self sufficiency in clientele

Partnerships

Conclusion

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