dcstructure1

Working Title

By Elliot McKellar Design Context

Thinking, Doing, Rethinking.

4 page cover

001 Rosario Florio & Larissa Kasper 001Project Projects LocationSwitzerland

Category Section Project title Category Section Website

about publication

contents

Intro first chapter

first chapter Title Page

1. In three words how would you describe your design practice?Thinking, doing, rethinking.

2. Who or what inspires you? (This doesn’t neces-sarily have to be design related).Who inspires me are people who stimulate and chal-lenge me to think. That can be words from a book or also a naive approach of someone who works in a to-tally different field. But in particular it’s people who developed an own visual language in art as well as in graphic design by their enormous dedication and diligence. It’s people who also steadily continue to develop themselves and intend to reach something they not even know what it will be. People who find the right questions to a problem.

3. How did your ongoing collaboration with Larissa Kasper begin?We met about ten years ago and were first a couple, actually quite long before we started to work together. I did an apprenticeship as a typographer and later on Larissa did one as a graphic designer. That was the first time we made things together and tried to mix our skills. We then both started studying graphic design in different places. During that time we already worked on projects collaboratively which helped us to develop our working process. We had great luck having a similar view to graphic design and things in general and also to pursue the same goals. So it was and still is a steadily progression of our doing.

4. In your collaborative work with Larissa what is your design process when starting a new brief, do you work collaboratively right from the start or do you individually play different roles in the design process?We always work together right from the beginning of a new project. The starting rituals are a lot of

discussions about the problem we have to solve, that hopefully let us find the right questions and especially the right solution. It’s always a back and forth between thoughts that join together and lead us to a result. We basically don’t have different roles during the whole creative and graphical process. It’s solely a reciprocity propose and extend that repeats as long as the result corresponds to our perception.

5. Is there a favourite project you have both worked on? And why?We don’t have a favorite project in general but most often it is our latest. Therefore we try to develop our senses with every new project.

6. If you had to recommend one book to another de-signer what would it be?It’s hard to choose just one, especially because I don’t think that one is enough for a designers needs to learn and evolve. If they have to be design related I would say:Designing Books: Practice and Theory by Jost Hochuli and Robin KinrossGraphic Design Manual: Principles and Practice by Armin HofmannWolfgang Weingart: My Way to Typography by Wolf-gang WeingartTypographie: A Manual of Design by Emil Ruder

But to achieve a good knowledge to combine things and thoughts there are a lot more and to just name a few of them:Waiting for Godot by Samuel BecketAbout Looking & Ways of seeing by John BergerLife with Picasso by Francoise GilotVincent van Gogh Lust for Life by Irving StoneArt and visual perception by Rudolf ArnheimMatisse on Art by Henri Matisse

Interview With Rosario FlorioThink, Doing, Rethinking

Interview With Rosario Florio

Mike Meiré

Format & Function

Filppo Nostiri

Catalogue

Jung Und Wenig

Studio Newwork

bureau bruneau

Benjamin Critton w/its nice that interview

Hey Ho (France)

Chapter Two Intro & Title Page

Keller Maurer Design

Commercial Sector

Project Projects Commercial Sector

Commercial Sector Case Study

Find Studio

Qubik w/Interview Cultural Sector

Ok-Rm Footnote to a Project*

Cultural sector

w/ It’s Nice That

Interview x2

Ok-Rm Footnote to a Project*

Cultural sector

w/ It’s Nice That

Interview x2

Neo Neo Fashion Sector

Saturday London Fashion Sector

Iron Flag Fashion Sector

Collive Walker Fashion Sector

Inhouse Design Fashion Sector

Acne Studio Fashion Sector

Intro Chapter 3Chapter Three

Chapter 3 Title Page

Locations

Julia UK

John Morgan Studio UK

Mass Observation UK

Ken Kritton UK

Z.a.k group UK

Node Berlin European

Hey Days European

Ill Studio European

Studio Reizundrisiko

European

VLF (France) European

Studio Family European

Everything Type Company America

Joel Envy America

Alex Witjas America

Chapter 4 Typography

Chapter 4 Typography Title Page

Colophon Foundry x2

Radim Pesko x2

Lineto Foundry

An Endless Supply Curwen Sans

Conclusion

My Work Where I’m Going

Why these designers have

influenced me. etc etc

Ending

001 Project Projects Location

Category Section Website

dcstructure1

new project

favorite project

favourite project

design process

design practice

right questions

different roles

right solution

Documents

chapter 24

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disclaimer

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physical modelling synthesis overview

star wars prequel trilogy trivia (episodes i-iii)

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explore the levels of creation

chapter 23

jan van eyck and the man in a red turban

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