data-hub ein herstellerübergreifender ansatz zum ... · sap executive summit internet of things /...

1 / 27SAP Executive Summit Internet of Things / Munich, September 6th, 2016

DATA-HUB

Ein herstellerübergreifender Ansatz zumDatenaustausch in der Landwirtschaft

IoT Executive Summit06.09.2016

Dr. Ing. Jens Möller

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Productivity Increase in Agriculture from 1950 to today

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The Evolution in Agriculture during the last 60 years using the example ofCombine Harvesting

1950 1975

2010201X

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The Networking of machines from one Manufaturer is simple,but does not fulfill the Market Requirements

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Also Car-to-X Communication must function across manufacturers

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Farming 4.0, the Digitisation in AgricultureWhat is that actually?

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Farming 4.0Example 1: Dynamic Adjustment of Application Rate

Yieldmap

Applicationmap Crop Sensor

Online Biomass-Sensor

Novel sensorsallow real-time the

location-relateddynamic adjustment ofcalculated beforehand

static application maps .

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Farming 4.0Example 3: Automation & Assistance Systems

Gerät steuert Traktor

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DKE GmbH based atInnovation Centre Osnabrück (ICO), Albert-Einstein-Str. 1,was founded in July 2014

Our Task:

è Development of innovative Data Management Concepts forAgriculture and Agricultural Industry.

The Mission of DKE

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Goal of DKE-Initiative

Goal:

Development of a neutral &

crossmanufacturer Data Exchange

Platform along the Value Chain

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Customers have precise Datamanagement Requirements

Open Interfaces

Cross ManufacturerData Exchange

Automatic Collectionof Data

Easy Data Processing

Easy Evaluation ofData

Data Security

Easy Data Access

Apps for ProcessImprovement

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Data Exchange along the Value Chain

Value Chain: From Seed to FoodFood

processingFarm Field Machine StorageSeed, fertilizer,plant protection

Data Exchange

1.

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Data Exchange today becoming more & more challenging

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Data Exchange along the Value Chain

Value Chain: From Seed to FoodFood

processingFarm Field Machine StorageSeed, fertilizer,plant protection

Data Exchange

1.

2.

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Data Exchange today becoming more & more challenging

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Data Exchange with Data Hub will be much more easy

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A typical Process on a Farm: Growing Wheat

Wheat

production

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A typical Process on a Farm: Growing Wheat

Wheat

production

App A App D

App CApp B

App BApp D

ManagementSoftware

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SimpleShow Video Data-Hub

See on www.dke-data.com

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Agrar Office

3rd PartyApps

Machinespecific Apps

AGCOTelematics

CNHTelematics

ClaasTelematics

365FarmNet FMIS XY

App Sector

Machine Sector

farmpilot

App Sector

Data-Hub Overview: The main connected market participants

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App Info Area

Usage Counter

Access & Connection Control

Inside Data-Hub: The Farmer controls the settings

Build by

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Farming 4.0: What should be possible in the Future?Example: „Opti-Clean App for Potatoe Harvester“

Opti-CleanAppApps connected to data basis could replace

oneline sensors.

Machinespecific Apps

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The DataHub business modelData-Hub use must be paid from App Providers

The user of an app is the purchaser for receiving or sending data.Machine data will not be transferred to the data hub if no app requires data.

X GB AND YMESSAGESPRICE MODEL

ON CONSUMPTION OR FLATRATE

APP PROVIDER “MMIS” HASTO PAY X € PER MONTH TO

DATA-HUB PROVIDER

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Currently participating companies in the Data-Hub project

… ……

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How to convince competitiors to develop and market a common product?

Digitisation

Digitisation