data-hub ein herstellerübergreifender ansatz zum ... · sap executive summit internet of things /...
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DATA-HUB
Ein herstellerübergreifender Ansatz zumDatenaustausch in der Landwirtschaft
IoT Executive Summit06.09.2016
Dr. Ing. Jens Möller
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Productivity Increase in Agriculture from 1950 to today
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The Evolution in Agriculture during the last 60 years using the example ofCombine Harvesting
1950 1975
2010201X
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The Networking of machines from one Manufaturer is simple,but does not fulfill the Market Requirements
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Also Car-to-X Communication must function across manufacturers
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Farming 4.0, the Digitisation in AgricultureWhat is that actually?
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Farming 4.0Example 1: Dynamic Adjustment of Application Rate
Yieldmap
Applicationmap Crop Sensor
Online Biomass-Sensor
Novel sensorsallow real-time the
location-relateddynamic adjustment ofcalculated beforehand
static application maps .
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Farming 4.0Example 3: Automation & Assistance Systems
Gerät steuert Traktor
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DKE GmbH based atInnovation Centre Osnabrück (ICO), Albert-Einstein-Str. 1,was founded in July 2014
Our Task:
è Development of innovative Data Management Concepts forAgriculture and Agricultural Industry.
The Mission of DKE
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Goal of DKE-Initiative
Goal:
Development of a neutral &
crossmanufacturer Data Exchange
Platform along the Value Chain
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Customers have precise Datamanagement Requirements
Open Interfaces
Cross ManufacturerData Exchange
Automatic Collectionof Data
Easy Data Processing
Easy Evaluation ofData
Data Security
Easy Data Access
Apps for ProcessImprovement
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Data Exchange along the Value Chain
Value Chain: From Seed to FoodFood
processingFarm Field Machine StorageSeed, fertilizer,plant protection
Data Exchange
1.
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Data Exchange today becoming more & more challenging
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Data Exchange along the Value Chain
Value Chain: From Seed to FoodFood
processingFarm Field Machine StorageSeed, fertilizer,plant protection
Data Exchange
1.
2.
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Data Exchange today becoming more & more challenging
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Data Exchange with Data Hub will be much more easy
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A typical Process on a Farm: Growing Wheat
Wheat
production
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A typical Process on a Farm: Growing Wheat
Wheat
production
App A App D
App CApp B
App BApp D
ManagementSoftware
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SimpleShow Video Data-Hub
See on www.dke-data.com
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Agrar Office
3rd PartyApps
Machinespecific Apps
AGCOTelematics
CNHTelematics
ClaasTelematics
365FarmNet FMIS XY
App Sector
Machine Sector
farmpilot
App Sector
Data-Hub Overview: The main connected market participants
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App Info Area
Usage Counter
Access & Connection Control
Inside Data-Hub: The Farmer controls the settings
Build by
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Farming 4.0: What should be possible in the Future?Example: „Opti-Clean App for Potatoe Harvester“
Opti-CleanAppApps connected to data basis could replace
oneline sensors.
Machinespecific Apps
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The DataHub business modelData-Hub use must be paid from App Providers
The user of an app is the purchaser for receiving or sending data.Machine data will not be transferred to the data hub if no app requires data.
X GB AND YMESSAGESPRICE MODEL
ON CONSUMPTION OR FLATRATE
APP PROVIDER “MMIS” HASTO PAY X € PER MONTH TO
DATA-HUB PROVIDER
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Currently participating companies in the Data-Hub project
… ……
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How to convince competitiors to develop and market a common product?
Digitisation
Digitisation
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