data-driven storytelling best practices webinar (presentation slides)

Data Driven StorytellingBest Practices

About

Todays Agenda

Why data needs a story?

Stories persuade

Quote by Seth

More memorable

More Impactful

More Personal

Presentations are boring

_

Rather than tables...

Date Domestic Sales (M) International Sales (M)

January $2,975 $1,062

February $3,515 $1,100

March $3,890 $1,010

April $3,425 $837

May $3,752 $966

June $4,257 $1,019

July $3,573 $999

August $3,951 $209

September $4,407 $899

October $4,109 $820

November $4,235 $903

December $4,665 $1,322

Visualize your data

Domestic

International

Use the right chart type

Every data set tells a story - AutoCharts

What are the key take aways?

Take people on a data-driven journey

Every story needs a hero

Filter out irrelevant content

One point per slide

Who is your audience?

Paint a picture

The most persuasive words

Different storytelling mediums

Infographics

Turn your insights into infographics

Tweet History Last 90 Days

Give smart ideas an advantage

Data-Driven Storytelling Best Practices

1. Beautiful data tells a story

2. Know your purpose

3. Take them on a journey

4. Focus on meaningful content

5. Connect with your audience

6. Use the right medium

7. There is always room for improvement

Once upon a time...

The Journey

Bring the Presentation to the Data

Introducing Yellowfin Storyboard

Story of Storyboard

Rather than Static Storytelling

Interactive Storytelling

Invoiced

With Annotations

With Filters

Drill Through

Year Camp Region Invoiced % Max Invoiced

2005 Asia $11,138,005 .

Europe $169,525 .

North America $6,325,943 .

2005 $17,633,473

2006 Asia $4,780,247 .

Australia $88,904 .

Europe $531,994 .

North America $3,210,324 .

2006 $8,611,470

2007 Asia $765,249 .

Australia $1,733,306 .

Europe $7,671,489 .

Latin America $49,157 .

North America $793,043 .

2007 $11,012,244

2008 Asia $890,230 .

Australia $15,745,504 .

Europe $42,237,161 .

Latin America $682,259 .

North America $22,134,945 .

2008 $81,690,100

Drill DownYear Camp Region Invoiced % Max Invoiced

2009 Asia $408,616 .

Australia $65,046,930 .

Europe $91,715,729 .

Latin America $366,873 .

Drill Anywhere

Collaboration and Associated Reports

Media Category &Booking Method Analysis

Our story ends...yours begins

Further Reading

Now you see it - Stephen FewResonate - Nancy DuarteThe Story Factor - Annett SimmonsMade to Stick - Chip & Dan HeathThe Presentation Secrets of Steve Jobs - Carmine GalloSlide:ology - Nancy DuarteMoving Mountains - Henry BoettengerBeyond Bullet Points - Cliff AtkinsonWhy Most PowerPoint Presentations Suck - Rick AltmanReal Leaders Don't do PowerPoint - Christopher Witt

Q & A

Demo

Chart look