data driven design · 5. examine the effectiveness of your online & offline marketing efforts...

Data Driven DesignBUSINESS BOOST: GOOGLE GEEK SESSION

Paul Hickey

datadriven.design

WHO WE WORK WITHSmall to Midsize BusinessesStart-upsEnterprise Level CompaniesWe support agencies who don’t staff for what we do

www.datadriven.design

TODAY’S TARGETS:

1. Prevent “Small Business Injuries”2. Increase Productivity3. Increase Visibility4. Track Results

www.datadriven.design

TODAY’S TARGETS:

1. Prevent “Small Business Injuries”2. Increase Productivity3. Increase Visibility4. Track Results

www.datadriven.design

How to set up business email (gmail)

File storage and document collaboration

YOU WILL LEARN...

“Google My Business”

Google Analytics Basics

SMALL BUSINESS INJURY PREVENTION

www.datadriven.design

An Athlete NOT Stretching.

A Business Owner dealing with email account set-up and email servers that don’t work.

THE ANSWER

www.datadriven.design

Stretching is annoying, but prevents injuries.

Setting up email is annoying, but doing in the right way

increases productivity in the long term.

HOW TO: SET UP BUSINESS EMAIL www.datadriven.design

STEP 1: Go to GSuite.Google.comSTEP 2: Select the Package You Want (all have Email @yourdomainname.com, Shared Calendars, Voice and Video Conferencing and Shared Cloud Storage) + 24/7 support by phone, email and online.

The Difference: How much storage you need / get. Basic: 30GB storage (you run out fast) | Business: 1TB per user (all you’ll ever need)

QUICK PAUSE www.datadriven.design

THIS MEANS, YOU NOW DON’T NEED...

Other Video Conferencing Apps

Other File sharing Apps

Other hard storage or file storage

Microsoft Products / Apps

AND DARE I SAY IT...OUTSOURCED I.T. PEOPLE?

www.datadriven.design

THIS MEANS, YOU NOW DON’T NEED...

SORRY JOHN. SORRY SALLY.

CAN I USE IT WITH NATIVE MAIL APP, PHONE MAIL APP, etc.?

www.datadriven.design

BUT WHAT IF I DON’T LIKE “GMAIL”

YES. AND YES.

HOW TO: SET UP BUSINESS EMAIL www.datadriven.design

STEP 3: Click “Get Started” STEP 4: Fill Out Your Business Information

HOW TO: SET UP BUSINESS EMAIL www.datadriven.design

STEP 5: Enter Your Domain Name

HOW TO: SET UP BUSINESS EMAIL www.datadriven.design

STEP 6: Enter Your First Email Address

HOW TO: SET UP BUSINESS EMAIL www.datadriven.design

STEP 7: Enter Billing Info.

HOW TO: SET UP BUSINESS EMAIL www.datadriven.design

STEP 8: Set MX Records

CONNECTS YOUR DOMAIN TO YOUR BUSINESS GMAIL

YOU’RE ALL SET UP. YOU’RE THE ADMIN.www.datadriven.design

AHHH. WE STRETCHED. FEELS GOOD. www.datadriven.design

NO INJURIES HERE. LET’S RUN FAST.

INCREASE PRODUCTIVITY

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G SUITE FILE SHARING & COLLABORATION

LET ME SHOW YOU.

www.datadriven.design

DOCS. SHEETS. SLIDES. HANGOUTS.

INCREASE VISIBILITYwww.datadriven.design

GOOGLE MY BUSINESS

LOCAL BUSINESS DIRECTORY LISTINGS

www.datadriven.design

WHEN YOU MAKE A SEARCH...

www.datadriven.design

WHEN YOU MAKE A SEARCH...

www.datadriven.design

HOW TO ACQUIRE & VERIFY YOUR LISTINGwww.datadriven.design

www.datadriven.design

STEP 1: Go To Google.com/Business or Business.Google.comIf you log in, click “Add Location”

If you don’t, click “Start Now”

STEP 2: Enter Your Business Name.

HOW TO ACQUIRE & VERIFY YOUR LISTING

www.datadriven.design

STEP 3: Enter Your Address STEP 4: What Type of Business Are You?HOW TO ACQUIRE & VERIFY YOUR LISTING

www.datadriven.design

STEP 5: Enter Your Phone Number & Website URLHOW TO ACQUIRE & VERIFY YOUR LISTING

www.datadriven.design

STEP 6: Verify Via Phone Call or PostcardHOW TO ACQUIRE & VERIFY YOUR LISTING

www.datadriven.design

STEP 6: Verify Via Phone Call or PostcardHOW TO ACQUIRE & VERIFY YOUR LISTING

www.datadriven.design

STEP 6: Verify Via Phone Call or PostcardHOW TO ACQUIRE & VERIFY YOUR LISTING

www.datadriven.design

WHAT YOU CAN DO AFTER VERIFIED

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YOUR LISTING APPEARS...

www.datadriven.design

YOU GET NOTIFICATIONS...

www.datadriven.design

YOU GET NOTIFICATIONS...

www.datadriven.design

YOU GET NOTIFICATIONS...

TRACK RESULTS: USE GOOGLE ANALYTICS 30 MIN. A MONTH

www.datadriven.design

1. Learn Who Your Web Users Are2. Understand What Products / Services They’re Most Interested In3. How Your Audience Finds You4. What Pages / Elements of your Website are Effective/Ineffective5. Examine The Effectiveness of Your Online & Offline Marketing Efforts6. Create Business Intelligence Dashboards

- While Google Analytics is a Digital Tool, it helps us understand far more about our businesses than just web data.

EXAMPLES www.datadriven.design

WHO YOUR WEB USERS ARE: DEMOGRAPHICS & INTEREST REPORTS

www.datadriven.designEXAMPLESWHAT PRODUCTS / SERVICES THEY’RE MOST INTERESTED IN

www.datadriven.designEXAMPLESHOW YOUR AUDIENCE FINDS YOU

www.datadriven.designEXAMPLESWHAT PAGES ARE EFFECTIVE / INEFFECTIVE

www.datadriven.designEXAMPLESEXAMINE EFFECTIVENESS OF ONLINE / OFFLINE MARKETING EFFORTS

GOOGLE ANALYTICSHOW TO GET SET UP

GOOGLE ANALYTICS www.datadriven.design

HOW TO GET SET-UP: STEP 1

CREATE AN ACCOUNT.ACCOUNT = EMAIL LEVEL.

GOOGLE ANALYTICS www.datadriven.design

HOW TO GET SET-UP: STEP 1

EACH “ACCOUNT” (EMAIL)GIVES YOU 100 “ACCOUNTS” (BUSINESSES)

www.datadriven.designHOW TO GET SET-UP: STEP 1

EACH “ACCOUNT” (BUSINESSES) GIVES YOU 50 “PROPERTIES”

www.datadriven.designPROPERTIES

www.datadriven.designGET YOUR JAVASCRIPT (UNIVERSAL JS) CODE SNIPPET AT THE PROPERTY LEVEL

PROPERTY = WEBSITE. INSTALL INTO YOUR WEBSITE

A

OR

B

www.datadriven.designGET YOUR JAVASCRIPT (UNIVERSAL JS) CODE SNIPPET AT THE PROPERTY LEVEL

PROPERTY = WEBSITE. INSTALL INTO YOUR WEBSITE

1.

2.3.

GOOGLE ANALYTICS www.datadriven.design

VIEWS: EACH PROPERTY GIVES YOU 25 VIEWS

GOOGLE ANALYTICS www.datadriven.design

VIEWS: EACH PROPERTY GIVES YOU 25 VIEWSYou can use filters to customize views and see only a subset of data in your reports. You might, for example, have one view to filter out all internal traffic, and another to include only activity from a specific website directory or subdomain. If you send web and app data to the same property, you might want want to use filters to exclude web or app data from specific views. Other Analytics reporting tools, like Goals, Segments, and Alerts are all applied to individual views. You can also restrict user access to specific views so you can control who sees what data.

We recommend a set-up of a minimum of THREE Views:

- Master- Test- All Web Site Data

Other Practical views could be:

- Internal IP Filter (example)- Partner IP Filter (example)

BASED ON DIFFERENT GOALS, OTHER VIEW EXAMPLES COULD BE:

- Marketing Department- Sales Department- CEO Dashboard

BONUS CONTENT.

www.datadriven.design

BEST WAY TO GENERATE SMALL BUSINESS LEADS.

GOOGLE ADWORDS EXPRESS www.datadriven.design

THE BEST SOLUTION FOR BUSINESSES TO:1. DEPLOY ADS QUICKLY IN A TARGET GEO. RADIUS

GOOGLE ADWORDS EXPRESS www.datadriven.design

THE BEST SOLUTION FOR BUSINESSES TO:2. SHOW IN RELEVANT SEARCH ENGINE PLACEMENTS ON MOBILE DEVICES AT A VERY LOW

COST PER ENTRY (CONTROLLED BUDGET)

GOOGLE ADWORDS EXPRESS www.datadriven.design

THE BEST SOLUTION FOR BUSINESSES TO:3. GENERATE PHONE CALL LEADS AND TRACK REAL DATA WITH EASE

GOOGLE ADWORDS EXPRESS www.datadriven.design

BEST FEATURE: EASE OF USE

LET’S BUILD AN AD TOGETHER1. USE A CURRENT GMAIL ACCOUNT / ADWORDS ACCOUNT IF YOU HAVE ONE.

a. Visit - https://adwords.google.com/express/plus b. Create new one - https://www.google.com/adwords/express/

GOOGLE ADWORDS EXPRESS www.datadriven.design

2. ONCE YOU’RE IN...

GOOGLE ADWORDS EXPRESS www.datadriven.design

3. GEO RADIUS

GOOGLE ADWORDS EXPRESS www.datadriven.design

4. TYPE OF BUSINESS (PHOTOGRAPHY SERVICES EXAMPLE)

GOOGLE ADWORDS EXPRESS www.datadriven.design

5. CREATE YOUR AD (NOTE: CHARACTER LIMITS)

GOOGLE ADWORDS EXPRESS www.datadriven.design

6. ADD A PHONE NUMBER (IMPORTANT)

GOOGLE ADWORDS EXPRESS www.datadriven.design

7. SEE HOW YOUR AD WILL APPEAR (ON SEARCH ENGINE PAGES)

GOOGLE ADWORDS EXPRESS www.datadriven.design

7. SEE HOW YOUR AD WILL APPEAR (ON PARTNER SITES)

GOOGLE ADWORDS EXPRESS www.datadriven.design

8. SET YOUR BUDGET (DAILY)

GOOGLE ADWORDS EXPRESS www.datadriven.design

9. THE RESULTS / DATA (WHERE YOUR AD IS SEEN)

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