data driven design · 5. examine the effectiveness of your online & offline marketing efforts...

Data Driven DesignBUSINESS BOOST: GOOGLE GEEK SESSION

Paul Hickey

datadriven.design

WHO WE WORK WITHSmall to Midsize BusinessesStart-upsEnterprise Level CompaniesWe support agencies who don’t staff for what we do

www.datadriven.design

TODAY’S TARGETS:

1. Prevent “Small Business Injuries”2. Increase Productivity3. Increase Visibility4. Track Results


TODAY’S TARGETS:

1. Prevent “Small Business Injuries”2. Increase Productivity3. Increase Visibility4. Track Results


How to set up business email (gmail)

File storage and document collaboration

YOU WILL LEARN...

“Google My Business”

Google Analytics Basics

SMALL BUSINESS INJURY PREVENTION


An Athlete NOT Stretching.

A Business Owner dealing with email account set-up and email servers that don’t work.

THE ANSWER


Stretching is annoying, but prevents injuries.

Setting up email is annoying, but doing in the right way

increases productivity in the long term.

HOW TO: SET UP BUSINESS EMAIL www.datadriven.design

STEP 1: Go to GSuite.Google.comSTEP 2: Select the Package You Want (all have Email @yourdomainname.com, Shared Calendars, Voice and Video Conferencing and Shared Cloud Storage) + 24/7 support by phone, email and online.

The Difference: How much storage you need / get. Basic: 30GB storage (you run out fast) | Business: 1TB per user (all you’ll ever need)

QUICK PAUSE www.datadriven.design

THIS MEANS, YOU NOW DON’T NEED...

Other Video Conferencing Apps

Other File sharing Apps

Other hard storage or file storage

Microsoft Products / Apps

AND DARE I SAY IT...OUTSOURCED I.T. PEOPLE?


THIS MEANS, YOU NOW DON’T NEED...

SORRY JOHN. SORRY SALLY.

CAN I USE IT WITH NATIVE MAIL APP, PHONE MAIL APP, etc.?


BUT WHAT IF I DON’T LIKE “GMAIL”

YES. AND YES.


STEP 3: Click “Get Started” STEP 4: Fill Out Your Business Information


STEP 5: Enter Your Domain Name


STEP 6: Enter Your First Email Address


STEP 7: Enter Billing Info.


STEP 8: Set MX Records

CONNECTS YOUR DOMAIN TO YOUR BUSINESS GMAIL

YOU’RE ALL SET UP. YOU’RE THE ADMIN.www.datadriven.design

AHHH. WE STRETCHED. FEELS GOOD. www.datadriven.design

NO INJURIES HERE. LET’S RUN FAST.

INCREASE PRODUCTIVITY


G SUITE FILE SHARING & COLLABORATION

LET ME SHOW YOU.


DOCS. SHEETS. SLIDES. HANGOUTS.

INCREASE VISIBILITYwww.datadriven.design

GOOGLE MY BUSINESS

LOCAL BUSINESS DIRECTORY LISTINGS


WHEN YOU MAKE A SEARCH...


HOW TO ACQUIRE & VERIFY YOUR LISTINGwww.datadriven.design


STEP 1: Go To Google.com/Business or Business.Google.comIf you log in, click “Add Location”

If you don’t, click “Start Now”

STEP 2: Enter Your Business Name.

HOW TO ACQUIRE & VERIFY YOUR LISTING


STEP 3: Enter Your Address STEP 4: What Type of Business Are You?HOW TO ACQUIRE & VERIFY YOUR LISTING


STEP 5: Enter Your Phone Number & Website URLHOW TO ACQUIRE & VERIFY YOUR LISTING


STEP 6: Verify Via Phone Call or PostcardHOW TO ACQUIRE & VERIFY YOUR LISTING


WHAT YOU CAN DO AFTER VERIFIED


YOUR LISTING APPEARS...


YOU GET NOTIFICATIONS...

TRACK RESULTS: USE GOOGLE ANALYTICS 30 MIN. A MONTH


1. Learn Who Your Web Users Are2. Understand What Products / Services They’re Most Interested In3. How Your Audience Finds You4. What Pages / Elements of your Website are Effective/Ineffective5. Examine The Effectiveness of Your Online & Offline Marketing Efforts6. Create Business Intelligence Dashboards

- While Google Analytics is a Digital Tool, it helps us understand far more about our businesses than just web data.

EXAMPLES www.datadriven.design

WHO YOUR WEB USERS ARE: DEMOGRAPHICS & INTEREST REPORTS

www.datadriven.designEXAMPLESWHAT PRODUCTS / SERVICES THEY’RE MOST INTERESTED IN

www.datadriven.designEXAMPLESHOW YOUR AUDIENCE FINDS YOU

www.datadriven.designEXAMPLESWHAT PAGES ARE EFFECTIVE / INEFFECTIVE

www.datadriven.designEXAMPLESEXAMINE EFFECTIVENESS OF ONLINE / OFFLINE MARKETING EFFORTS

GOOGLE ANALYTICSHOW TO GET SET UP

GOOGLE ANALYTICS www.datadriven.design

HOW TO GET SET-UP: STEP 1

CREATE AN ACCOUNT.ACCOUNT = EMAIL LEVEL.


HOW TO GET SET-UP: STEP 1

EACH “ACCOUNT” (EMAIL)GIVES YOU 100 “ACCOUNTS” (BUSINESSES)

www.datadriven.designHOW TO GET SET-UP: STEP 1

EACH “ACCOUNT” (BUSINESSES) GIVES YOU 50 “PROPERTIES”

www.datadriven.designPROPERTIES

www.datadriven.designGET YOUR JAVASCRIPT (UNIVERSAL JS) CODE SNIPPET AT THE PROPERTY LEVEL

PROPERTY = WEBSITE. INSTALL INTO YOUR WEBSITE

A

OR

B

www.datadriven.designGET YOUR JAVASCRIPT (UNIVERSAL JS) CODE SNIPPET AT THE PROPERTY LEVEL

PROPERTY = WEBSITE. INSTALL INTO YOUR WEBSITE

1.

2.3.


VIEWS: EACH PROPERTY GIVES YOU 25 VIEWS


VIEWS: EACH PROPERTY GIVES YOU 25 VIEWSYou can use filters to customize views and see only a subset of data in your reports. You might, for example, have one view to filter out all internal traffic, and another to include only activity from a specific website directory or subdomain. If you send web and app data to the same property, you might want want to use filters to exclude web or app data from specific views. Other Analytics reporting tools, like Goals, Segments, and Alerts are all applied to individual views. You can also restrict user access to specific views so you can control who sees what data.

We recommend a set-up of a minimum of THREE Views:

- Master- Test- All Web Site Data

Other Practical views could be:

- Internal IP Filter (example)- Partner IP Filter (example)

BASED ON DIFFERENT GOALS, OTHER VIEW EXAMPLES COULD BE:

- Marketing Department- Sales Department- CEO Dashboard

https://support.google.com/analytics/answer/1033162





BONUS CONTENT.


BEST WAY TO GENERATE SMALL BUSINESS LEADS.

GOOGLE ADWORDS EXPRESS www.datadriven.design

THE BEST SOLUTION FOR BUSINESSES TO:1. DEPLOY ADS QUICKLY IN A TARGET GEO. RADIUS


THE BEST SOLUTION FOR BUSINESSES TO:2. SHOW IN RELEVANT SEARCH ENGINE PLACEMENTS ON MOBILE DEVICES AT A VERY LOW

COST PER ENTRY (CONTROLLED BUDGET)


THE BEST SOLUTION FOR BUSINESSES TO:3. GENERATE PHONE CALL LEADS AND TRACK REAL DATA WITH EASE


BEST FEATURE: EASE OF USE

LET’S BUILD AN AD TOGETHER1. USE A CURRENT GMAIL ACCOUNT / ADWORDS ACCOUNT IF YOU HAVE ONE.

a. Visit - https://adwords.google.com/express/plus b. Create new one - https://www.google.com/adwords/express/

https://adwords.google.com/express/plus

https://www.google.com/adwords/express/


2. ONCE YOU’RE IN...


3. GEO RADIUS


4. TYPE OF BUSINESS (PHOTOGRAPHY SERVICES EXAMPLE)


5. CREATE YOUR AD (NOTE: CHARACTER LIMITS)


6. ADD A PHONE NUMBER (IMPORTANT)


7. SEE HOW YOUR AD WILL APPEAR (ON SEARCH ENGINE PAGES)


7. SEE HOW YOUR AD WILL APPEAR (ON PARTNER SITES)


8. SET YOUR BUDGET (DAILY)


9. THE RESULTS / DATA (WHERE YOUR AD IS SEEN)

Recommended Resources

data driven design · 5. examine the effectiveness of your online & offline marketing efforts...

Documents