data can be dynamite
Post on 21-Jan-2015
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A presentation given by Mike Martin
Director Admar Ltd at the BizGen
Conference and Expo Lincoln
By Mike Martin ADMAR - The UK Data Specialists
Data can be Dynamite
Will your data Grow or Blow your company?
Is your marketing
Plan Built on
Firm Foundations?
Data Profiling
s
? What screening has been applied and When?
? How list sourced – did collection comply with the D.P.A?
Purchased Lists – Questions you need to ask!
? Are selection charges made
? Can I excluded existing data
? When was it last updated
? Multiple or Single Use
? What are your minimum fees
? Limitations of Use
? Can I resell
? Named contacts or generic
Data Decay
Data Protection Act
Thank You
for further information visit www.admar.co.uk
BizMidlands.co.uk
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