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© MASSIVE MANAGEMENT (PTY) LTD & BRANDSPARK ADVERTISING (PTY) LTD I CONFIDENTIAL I XTREME ADRENALIN I NOV 2017
D A S H C Y C L I N G A F R I C A
– M E E T - U P S , A C T I V A T I O N S , C Y C L I N G , T V &
R A D I O
Prepared by: Brandspark Advert is ing & Xper ien IT Asset Management
Prepared for : Dash Community
Descr ipt ion:Proposal for DASH market ing, South Afr ica 2018
Version: Vers ion 1
Date: Dec 2017
P R O P O S A L F O R M A R K E T I N G D A S H C R Y P T O C U R R E N C Y I N S O U T H A F R I C A .
( B R A N D I N G , E V E N T A C T I V A T I O N S & D I G I T A L M A R K E T I N G )
X P E R I E N I T A S S E T M A N A G E M E N T
© XPERIEN (PTY) LTD I CONFIDENTIAL I DASH SOUTH AFRICA CAMPAIGN 2018 PROPOSAL I NOV 2017
E X E C U T I V E S U M M A R Y
PROJECT: DASH South Afr ica ‘Evolut ion’ Campaign 2018
DURATION: 12 months
ELEMENTS: Cycle race events branding & act ivat ions, d ig i ta l marketing, DASH conference, DASH meetups
COST: USD $ 550,000.00
REQUIRED: USD $ 335,636.81
CAMPAIGN VALUE: USD $1,000,000.00
Establ ished in1999, Xper ien is an IT Asset Disposal company in South Afr ica wi th exist ing marketing channels, c l ients, dealer
networks ,end-user customers, cycl ing team & community. They are leaders and pioneers in 2 niche industr ies, as wel l as ear ly
adopters of cryptocurrency. As a company they see the potentia l and want to advance the adopt ion of DASH in South Afr ica.
We therefore proposes to dr ive the adopt ion of DASH by incorporat ing DASH messaging and branding across a mix of media
plat forms.
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© MASSIVE MANAGEMENT (PTY) LTD & BRANDSPARK ADVERTISING (PTY) LTD I CONFIDENTIAL I XTREME ADRENALIN I NOV 2017
A B O U T
X P E R I E N
Xper ien (Pty) L imited is the Afr ican leader in
Secure IT Asset Disposal ( ITAD) services .
Establ ish 14 years before government
passed data protect ion legis lat ion PoPI Act
6 of 2013. Xper ien took on thought
leadership and developed the local industry
for ITAD.
We are the largest d istr ibutor of refurbished
IT hardware and owners of the brand CRS
cert i f ied refurbished systems.
www.xperien.com
X P E R I E N I T A S S E T M A N A G E M E N T
© XPERIEN (PTY) LTD I CONFIDENTIAL I DASH SOUTH AFRICA CAMPAIGN 2018 PROPOSAL I NOV 2017
W H Y S O U T H
A F R I C A ?
• I t is the economic hub of Afr ica
• Has a populat ion of 54.9 mi l l ion
• Contr ibutes over 50% of cont inent’s GDP
• I t is the dig i ta l hub of Afr ica
• As wel l as the f inancial capi ta l of Afr ica
• Over the last 6 years the trading of crypto
currencies has exploded in SA
• On a survey taken, more than 70.79% saw
crypto as the future currencies of choice
• In the same survey more than hal f of those
not t rading crypto currencies said lack of
knowledge was their only wi thholding factor
• S.A has become more tech Savvy with wide
adopt ion of mobi le payments.
© MASSIVE MANAGEMENT (PTY) LTD & BRANDSPARK ADVERTISING (PTY) LTD I CONFIDENTIAL I XTREME ADRENALIN I NOV 2017
A F R I C A I S
T E C H S A V V Y
The relat ionship between South
Afr ica and cryptocurrencies is one
that ref lects the str ides made in
crypto currency adopt ion.
The community in South Afr ica has
grown signi f icantly wi th several
star tups creat ing innovat ive new
solut ions using cryptocurrency and
block chain technology, thanks
most ly to a fr iendly regulatory
environment for f in - tech innovat ion.
“The popular i ty of cryptocurrencies
has increased tremendously in South
Afr ica, and with the weakening rand
i t ’s a great investment opt ion –
giv ing returns of between 6 -15% per
month,”J a c qu es S e r f on t e i n , B i t M a r t C E O
X P E R I E N I T A S S E T M A N A G E M E N T
© XPERIEN (PTY) LTD I CONFIDENTIAL I DASH SOUTH AFRICA CAMPAIGN 2018 PROPOSAL I NOV 2017
T H E O P P O R T U N I T Y
T H E R E I S G R E A T P O T E N T I A L F O R C R Y P T O C U R R E N C Y I N
A F R I C A . A S I T ’ S A M O N E T A R Y S Y S T E M F O R T H E
U N B A N K E D , I T ’ S S E C U R E , L E S S C O R R U P T I B L E , A N D I T C A N
C R E A T E A N E W M O N E T A R Y S Y S T E M , W H E R E T H E R E ’ S N O
L O N G E R A D E P E N D E N C Y O N B A N K I N G A N D F I N A N C I A L S .
One of the biggest issues facing crypto currency adopt ion in Afr ica is
lack of knowledge and education. As with al l new innovat ions, there
is a learning curve and the cryptocurrency wor ld can be a foggy
minef ie ld, even for those who are act ively using i t .
We therefore propose to take DASH and put i t at the forefront for
those wishing to learn more and part ic ipate. Afr ica is largely a cash-
based society with a s impl is t ic model but i t is a lso fu l l of resources,
potentia l and has shown that i t easi ly adapts to technology
Africa has twice more Mobile Money accounts, than the rest of the world combined.
X P E R I E N I T A S S E T M A N A G E M E N T
© XPERIEN (PTY) LTD I CONFIDENTIAL I DASH SOUTH AFRICA CAMPAIGN 2018 PROPOSAL I NOV 2017
DASH wi l l be a vis ib le
sponsor on our websi te,
Facebook page and off ice.
We wi l l have DASH focused
Facebook, Twit ter and
Instagram accounts as wel l .
3 . D I G I T A L
M A R K E T I N G
Our creat ive director & publ ic
re lat ion team wi l l use the hype of
the cycl ing team to generate
content for the media. Mid 2018 we
plan to host a conference on
cryptos & blockchain
4 . B R A N E D C O N T E N T
C R Y P T O C O N F E R E N C E
20+ cycl is ts in branded gear,
in a peloton racing over
100km. Branded gazebo,
banners, 15 act ivators in
exhibi t ion stand educat ing &
helping those want ing to s ign
up or learn more.
2 . C Y C L E P E L E T O N & R A C E
V I L L A G E A C T I V A T I O N S
O U R E N G A G E M E N T P L A T F O R M S
The community wi l l host
meetups the night
before the race, events
wi l l be used to recrui t
more team member,
t ra in the market ing
act ivator and star t the
DASH conversat ion.
1 . M E E T U P S &
A C T I V A T O R T R A I N I N G
X P E R I E N I T A S S E T M A N A G E M E N T
© MASSIVE MANAGEMENT (PTY) LTD & BRANDSPARK ADVERTISING (PTY) LTD I CONFIDENTIAL I XTREME ADRENALIN I NOV 2017
W H Y
C Y C L I N G ?
Exper ient ia l Cycl ing a le isure &
tour ism past ime is exper iencing
explosive growth in South Afr ica I t
is the dar l ing of the tradi t ional
media. Cycl ing is the new gol f .
Part ic ipants are aged between 25 -
55 of h igher LSM.
Cape Town Argus is the wor ld ’s
largest t imed cycl ing event.
Part ic ipants & spectators contr ibute
an extra $50 mi l l ion to the c i ty
coffers on race day weekend and
attracts around 500,000 tour ists
.
Xper ien Team Cycl ing consists of employees,
fami ly, customers & fr iends, a l l bound by the love of
cycl ing. We use WhatsApp groups to engage and
plan for our race meets. We also use the Xper ien
FB, G+ & Twit ter for publ ic i ty.
O U R C Y C L I N G C O M M U N I T Y
Cycl ing events are covered on
Supersport (DStv) , which has over
8 mi l l ion subscr ibers. Most races
are l ive streamed and images are
avai lable across many plat forms.
Cycl ing has high part ic ipat ion and
spectator numbers in SA.
M E D I A C O V E R A G E
Major towns have marathons cycl ing marathon
and many corporates sponsor teams for the
branding and act ivat ion opportuni t ies.
R O A D C Y C L I N G E V E N T S
X P E R I E N I T A S S E T M A N A G E M E N T
© MASSIVE MANAGEMENT (PTY) LTD & BRANDSPARK ADVERTISING (PTY) LTD I CONFIDENTIAL I XTREME ADRENALIN I NOV 2017
The sessions wi l l a lso be used to tra in the “Market ing Act ivator” , these
are temporary staf f employed in each of the 6 c i t ies to educate
cycl is ts and spectators on the ease of opening a wal let , t ransact ions
and effect iveness of us ing DASH as a cash remit tance ut i l i ty.
D A S H R O A D S H O W
H O S T E D
M E E T U P S
Meet ups wi l l be held the day before
racing events. We wi l l host them in
Johannesburg, Cape Town, Durban,
Sun City and Pretor ia -a l l when
cycl ing enthusiasts are in town.
We wi l l invi te them to jo in DASH
CYCLING AFRICA. The community
at tracts part ic ipants from around
world to compete in prominent
marathons These race days create a
common bond and an opportuni ty to
merge interests, ta lk about cryptos,
cycl ing and educate them about
DASH, i ts use cases and adopt ion.
X P E R I E N I T A S S E T M A N A G E M E N T
© MASSIVE MANAGEMENT (PTY) LTD & BRANDSPARK ADVERTISING (PTY) LTD I CONFIDENTIAL I XTREME ADRENALIN I NOV 2017
Our goal is educational awareness branding and media campaigns, to
posi t ion DASH as preferred currency for Afr ica’s $34 bi l l ion USD Mobi le
Money market.
This market consists of 278 mi l l ion accounts and 210 Fintech companies.
This f ragmented market is st i l l in i ts infancy with banks & mobi le phone
companies f ight ing for regional domination and represents phenomenal
potentia l for market penetrat ion and a wider adopt ion of DASH.
B R A N D I N G & A C T I V A T I O N
C Y C L E
P E L E T O N &
R A C E V I L L A G E
A C T I V A T I O N S
T V , R A D I O
The creative director wi l l use our
cycl ing team & community to create
content that our publ ic re lat ions
consul tant wi l l use to engage TV,
radio, pr int & dig i ta l media.
We have establ ished channels wi th
the tradi t ional media already and
these wi l l be ut i l ized for the DASH
promotion.
The general theme wi l l be DASH
CYCLING AFRICA – spread the
message “Send Money Home”
© MASSIVE MANAGEMENT (PTY) LTD & BRANDSPARK ADVERTISING (PTY) LTD I CONFIDENTIAL I XTREME ADRENALIN I NOV 2017
R A C E V I L L A G E
A C T I V A T I O N S
15 act ivators wi l l in teract wi th spectators
and r iders that queue at our stand for a
“ f ree massage”. Whi le they wai t they wi l l
be surrounded by DASH branding and
tra ined act ivators that wi l l educate them
about DASH and ease of use.
The Race Vi l lage attracts t radi t ional
media, cycl ing has a heal thy media
fo l lowing. We wi l l setup our product
act ivat ion gazebo alongside global brands
l ike “Coca Cola and Nest le ”.
EDUCATION
Lack of knowledge
hinders many
people from trading
crypto currencies
AWARENESS
Dash is 3 rd most
popular crypto
currency in SA. Our
aim is to make i t
number 1 in Afr ica
BRANDING
Branded gazebos,
pop up banners,
f lyers , T-shir ts
ACTIVATION
Educate, promote
DASH and present
the opportuni ty for
very safe, fast and
cost-ef fect ive cash
remit tances.
X P E R I E N I T A S S E T M A N A G E M E N T
© MASSIVE MANAGEMENT (PTY) LTD & BRANDSPARK ADVERTISING (PTY) LTD I CONFIDENTIAL I XTREME ADRENALIN I NOV 2017
DASH Cycl ing team expansion through social media campaign. On top of the
20 Xper ien r iders already Dash branded, We wi l l run a social media “Join our
cycl ing team” campaign. Our aim wi l l be to use social media to gain more
r iders to our team as i t is said that cycl ing is a team sport, everyone needs a
team just l ike they need CASH! sorry I mean DASH!!! ! ! ! ! ! ! ! ! ! ! !
S O C I A L A N D O N L I N E
D I G I T A L
M A R K E T I N G
Our target market wi l l be those in the
corporate wor ld and tech savvy youth.
Our aim is to make them aware of the
simpl ic i ty, speed and securi ty of
sending money through the DASH
network.
Xper ien also has a network of i ts own,
which i t wi l l use to promote DASH
through a direct message campaign to
2000 corporate c l ients, 6000 CRS
resel lers and 10,000 End-users.
Act ivat ions at the race vi l lage dur ing
each racing event wi l l not only a l low
spectators to gain knowledge about
Dash but a lso register and download
wal let c la im free cash.
X P E R I E N I T A S S E T M A N A G E M E N T
© MASSIVE MANAGEMENT (PTY) LTD & BRANDSPARK ADVERTISING (PTY) LTD I CONFIDENTIAL I XTREME ADRENALIN I NOV 2017
The aim is to reach the corporate wor ld and also the tech savvy teens, those
looking for a l ternative income, those unemployed, those wishing to learn about
crypto currencies and mult ip le use cases. Basical ly to open South Afr ica and
hopeful ly Afr ica up to DASH.
D A S H K E Y N O T E
C R Y P T O
C O N F E R E N C E
Xper ien has, over the last 10 years,
provided thought leadership to the IT
Asset d isposal industry in South
Afr ica. The exper ience has enabled
us to create channels and to promote
new ideas and products.
Our recent conference on Cyber
Cr imes, PoPI & ITAD gives us the
exper ience we need to hold a major
event ABCD : Afr ica, Blockchain,
Crypto Currency & DASH.
Presenters and speakers from USA,
Europe & Asia as wel l as DASH
representat ives wi l l be given the
plat form to educate and inform the
publ ic about DASH, how i t works and
i ts potent ial .
X P E R I E N I T A S S E T M A N A G E M E N T
© XPERIEN (PTY) LTD I CONFIDENTIAL I DASH SOUTH AFRICA CAMPAIGN 2018 PROPOSAL I NOV 2017
A C T I V A T I O N
A N D H Y P E
O P P O R T U N I T Y
I N 2 0 1 8
Quis nostrud exerc i tat ion
ul lamco labor is n is i ut a l iquip
ex ea commodo consequat.
Duis aute i rure dolor in
reprehenderi t in voluptate vel i t .
Lorem ipsum dolor s i t amet,
consectetur adipisc ing el i t , sed
do eiusmod tempor inc id idunt
ut labore.
© MASSIVE MANAGEMENT (PTY) LTD & BRANDSPARK ADVERTISING (PTY) LTD I CONFIDENTIAL I XTREME ADRENALIN I NOV 2017
TSHWANE CYCLE CLASSIC
• 5 000 r ider entr ies
• 50 000 + spectators
• Televised event
4 N O V
2 0 1 8
DURBAN AQUELLE TOUR
• 5 000 r ider entr ies
• 50 000 + spectators
• Televised event
2 9 A P R
2 0 1 8
BESTMED CYCLE4CANSA
• 3 000 r ider entr ies
• 5 000 + spectators
2 6 A U G
2 0 1 8
EMPERORS PALACE CLASSIC
• 5 000 r ider entr ies
• 20 000+ spectators
• Televised event
2 5 M A R
2 0 1 8
CAPE TOWN CYCLE TOUR
• 35 000 r ider entr ies
• 250 000+ spectators
• Televised and l ive streaming event
1 1 M A R
2 0 1 8
T E A M X P E R I E N C Y C L I N G
C Y C L E E V E N T S 2 0 1 8
20 sponsored Xper ien r iders wi l l part ic ipate in each of
the fo l lowing, they wi l l be fu l ly branded in Dash/Xperien
gear. We wi l l a lso have extra r iders from our socia l
media cycl ing team recrui tment campaign.
www.capetowncycletour.com
http://www.emperorsclassic.co.za
https://www.cansalostcity.co.za
http://www.tourdurban.co.za
http://tshwaneclassic.co.za
TELKOM 94.7 CHALLENGE
• 30 000 r ider entr ies
• 300 000+ spectators
• Televised and l ive streaming event
1 8 N O V
2 0 1 8
http://www.cyclechallenge.co.za
AMASHOVA CLASSIC
• 5 000 r ider entr ies
• 50 000 + spectators
• Televised event
2 1 O C T
2 0 1 8
https://www.cansalostcity.co.za
Plus 5 tra in ing days at the cradle of
mankind cycl ing community.
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© MASSIVE MANAGEMENT (PTY) LTD & BRANDSPARK ADVERTISING (PTY) LTD I CONFIDENTIAL I XTREME ADRENALIN I NOV 2017
N A M E G O E S H E R EN A M E G O E S H E R E
N A M E G O E S H E R E
P R O J E C T
T E A M T E A M
Project team consists of 81 members
wi th re levant exper ience and
reputat ions spanning 3 decades. Our
achievements inc lude but are not l imi ted
to, developing 2 niche IT industr ies in
South Afr ica.
We are ski l led in br inging new products
and services to market. Other sk i l ls that
could benef i t DASH include thought
leadership seminars and industry
development.
Our professionals inc lude Xper ien CEO,
Xper ien MD, IT Publ ic re lat ions MD,
Brandspark MD, 50 x Product Marketing
Act ivators and of course 20 core
cycl is ts.
PROJECT TEAM
Wale Arewa Project Manager
Bridgette Vermaark Team Ambassador
Thabang Moye Marketing Executive
Kevin Bird Creative Director
Isobel Chaura Executive assistant
Simbiat Adeyemi Research Assistant
Alvin Peacock Strategic Direction
Ivor van Rensburg Public relation
MARKETING ACTIVATORS
Johannesburg x 10 Temporary Staff
Pretoria x 10 Temporary Staff
SunCity x 10 Temporary Staff
Cape Town x 10 Temporary Staff
Pietermaritzburg x 10 Temporary Staff
Durban x 10 Temporary Staff
CYCLISTS
Wale Arewa Dylan Van der burg Gillian Mead Charmaine van Wyk
Bridgette Vermaark Raees Jada Remember Mkansi Lungelo Hlakane
Alvin Peacock Ipfi Nekhubvi Wandele John Rafiek Jada
Thabang Moye Hilton Kholokholo Kiran Govind Sannah Gaothaerwe
Tyrone Vermaark Charles Bamusi Lesedi Phasha Sedick Ganchie
Ethan Vermaak Neo Damans Rapula Mgwako Lesego Moeketsi
Duane Petersen Dele Akintola Sibangiseni Sbu Mthembu Solly Mahlong
© MASSIVE MANAGEMENT (PTY) LTD & BRANDSPARK ADVERTISING (PTY) LTD I CONFIDENTIAL I XTREME ADRENALIN I NOV 2017
P I C T U R E S
G A L L E R Y
Xper ien Team Cycl ing has been part ic ipat ing in Cycle Marathons at major
c i t ies throughout South Afr ica s ince 2014. We r ide for fun and to create
exposure for our chosen chari ty.
© MASSIVE MANAGEMENT (PTY) LTD & BRANDSPARK ADVERTISING (PTY) LTD I CONFIDENTIAL I XTREME ADRENALIN I NOV 2017
• Tech savvy consumer base, looking for entrepreneurial
opportunity.
• $34 Billion Fragmented Mobile Money market
• Cycling events and highlights are covered on SuperSport
channels on DSTV has over 8 million subscribers.
• Both Cycling and crypto are regularly in the news.
B E N E F I T S
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© MASSIVE MANAGEMENT (PTY) LTD & BRANDSPARK ADVERTISING (PTY) LTD I CONFIDENTIAL I XTREME ADRENALIN I NOV 2017
P R O J E C T
B U D G E T
This is a full costing for DASH
Cycling Africa, the mod conference
cost will form part of the phase 2
proposal.
This will enable us to run a 10 month
campaign through cycling activations,
media coverage, meet-ups and
extensive TV and radio promotion.
RACE & ACTIVATION COSTS Mobilisation
Training &
Activation 1 Cape Town Emperors palace
Training &
Activation 2
Durban
Aquelle
Training &
Activation 3
Winter /
Conference
spend
Training &
Activation 4
Cycle4cansa (
SunCity)
Amashova
Durban Tshwane Classic Joburg 94.7 TOTALS RAND TOTALS USD
DATE RACE / TRAINING + ACTIVATIONS 25-Feb-18 11-Mar-18 25-Mar-18 08-Apr-18 29-Apr-18 06-May-18 July 19-Aug-18 26-Aug-18 21-Oct-18 04-Nov-18 18-Nov-18
RACE REGISTRATIONS -R -R 10 800,00R 8 300,00R -R 9 500,00R -R -R -R 8 000,00R 8 000,00R 8 000,00R 11 500,00R 64 100,00R 4 930,77$
10 800,00R 8 300,00R 9 500,00R 8 000,00R 8 000,00R 8 000,00R 11 500,00R
ACTIVATIONS 45 391,00R 5 000,00R 43 000,00R 39 000,00R 5 000,00R 39 000,00R 5 000,00R -R 5 000,00R 39 000,00R 39 000,00R 39 000,00R 39 000,00R 342 391,00R 26 337,77$
Booking event gazebo space -R -R R 12 000,00 R 8 000,00 R 8 000,00 -R R 8 000,00 R 8 000,00 R 8 000,00 R 8 000,00
Gazebo setup & accessories 2 000,00R -R -R -R -R -R -R -R -R -R -R -R -R
Tables, Counter & Chairs 4 392,00R -R -R -R -R -R -R -R -R -R -R -R -R
Camera 5 999,00R -R -R -R -R -R -R -R -R -R -R -R -R
Shipping Activations materials & Van, Driver & Petrol -R 2 000,00R 2 000,00R 2 000,00R 2 000,00R 2 000,00R 2 000,00R -R 2 000,00R 2 000,00R 2 000,00R 2 000,00R 2 000,00R
Vechicle branding 30 000,00R
Meetup room hire & catering 20 000,00R 20 000,00R 20 000,00R 20 000,00R 20 000,00R 20 000,00R 20 000,00R
Recruitment and training of activators 6 000,00R 6 000,00R 6 000,00R 6 000,00R 6 000,00R 6 000,00R 6 000,00R
Travelling costs for activators 3 000,00R 3 000,00R 3 000,00R 3 000,00R 3 000,00R 3 000,00R 3 000,00R -R 3 000,00R 3 000,00R 3 000,00R 3 000,00R 3 000,00R
GIVE_AWAYS 75 715,00R -R -R -R -R -R -R -R -R -R -R -R -R 75 715,00R 5 824,23$
Leaflets x 10,000 7 840,00R -R -R -R -R -R -R -R -R -R -R -R -R
T-shirts x 1000 38 427,50R -R -R -R -R -R -R -R -R -R -R -R -R
Baseball caps x 1000 29 447,50R -R -R -R -R -R -R -R -R -R -R -R -R
TRAVEL -R 12 000,00R 164 237,90R 20 000,00R 12 000,00R 105 360,00R 12 000,00R -R 12 000,00R 20 000,00R 107 520,00R 20 000,00R 20 000,00R 505 117,90R 38 855,22$
Airfares -R -R 118 800,00R -R -R 72 360,00R -R -R -R -R 74 520,00R -R -R
Car hire -R 4 000,00R 14 437,90R 12 000,00R 4 000,00R 12 000,00R 4 000,00R -R 4 000,00R 12 000,00R 12 000,00R 12 000,00R 12 000,00R
Petrol x 300km -R 3 000,00R 3 000,00R 3 000,00R 3 000,00R 3 000,00R 3 000,00R -R 3 000,00R 3 000,00R 3 000,00R 3 000,00R 3 000,00R
Transfer 20 bikes + 2 gazebos -R 5 000,00R 28 000,00R 5 000,00R 5 000,00R 18 000,00R 5 000,00R -R 5 000,00R 5 000,00R 18 000,00R 5 000,00R 5 000,00R
ACCOMMODATION -R -R 142 175,00R 86 700,00R -R 92 640,00R -R -R -R 92 540,00R 92 640,00R 45 930,00R -R 552 625,00R 42 509,62$
11 double rooms -R -R 100 925,00R 59 400,00R -R 65 340,00R -R -R -R 65 340,00R 65 340,00R 32 780,00R
5 single rooms -R -R 41 250,00R 27 300,00R -R 27 300,00R -R -R -R 27 200,00R 27 300,00R 13 150,00R
RACEDAY PREPARATION 5 700,00R 11 143,00R 41 143,00R 35 143,00R 11 143,00R 41 143,00R 11 143,00R -R 11 143,00R 41 143,00R 41 143,00R 41 143,00R 35 143,00R 326 273,00R 25 097,92$
Race food , Water & Ice -R 4 000,00R 8 000,00R 8 000,00R 4 000,00R 8 000,00R 4 000,00R -R 4 000,00R 8 000,00R 8 000,00R 8 000,00R 8 000,00R
First Aid Kit 5 700,00R -R -R -R -R -R -R -R -R -R -R -R -R
Race suppliments -R 2 143,00R 2 143,00R 2 143,00R 2 143,00R 2 143,00R 2 143,00R -R 2 143,00R 2 143,00R 2 143,00R 2 143,00R 2 143,00R
Food allowance -R 5 000,00R 25 000,00R 25 000,00R 5 000,00R 25 000,00R 5 000,00R -R 5 000,00R 25 000,00R 25 000,00R 25 000,00R 25 000,00R
Bikes service -R 6 000,00R 6 000,00R -R 6 000,00R 6 000,00R 6 000,00R
STAFF & OUTSOURCED LABOUR -R 41 000,00R 54 000,00R 41 000,00R 41 000,00R 54 000,00R 41 000,00R -R 41 000,00R 41 000,00R 54 000,00R 54 000,00R 54 000,00R 516 000,00R 39 692,31$
Casual hire staff for activations x 10/5 -R 8 500,00R 17 000,00R 8 500,00R 8 500,00R 17 000,00R 8 500,00R -R 8 500,00R 8 500,00R 17 000,00R 17 000,00R 17 000,00R
Support & Administation staff x 5 -R 15 000,00R 15 000,00R 15 000,00R 15 000,00R 15 000,00R 15 000,00R -R 15 000,00R 15 000,00R 15 000,00R 15 000,00R 15 000,00R Videographer -R 13 000,00R 13 000,00R 13 000,00R 13 000,00R 13 000,00R 13 000,00R -R 13 000,00R 13 000,00R 13 000,00R 13 000,00R 13 000,00R
Sport Therapist - Free massage to attractive riders -R 4 500,00R 9 000,00R 4 500,00R 4 500,00R 9 000,00R 4 500,00R -R 4 500,00R 4 500,00R 9 000,00R 9 000,00R 9 000,00R
OUTDOOR BRANDING R 35 429,00 R 2 500,00 R 2 500,00 R 2 500,00 R 2 500,00 R 2 500,00 R 2 500,00 R 0,00 R 2 500,00 R 2 500,00 R 2 500,00 R 2 500,00 R 2 500,00 62 929,00R 4 840,69$
Gazebo one off cost + sides (2) R 27 994,00 -R -R -R -R -R -R -R -R -R -R -R -R
Pull up banners (2) 2 997,00R -R -R -R -R -R -R -R -R -R -R -R -R
Harp banners (2) 1 938,00R -R -R -R -R -R -R -R -R -R -R -R -R
Laptops rental, insurance & Wi-Fi 2 500,00R 2 500,00R 2 500,00R 2 500,00R 2 500,00R 2 500,00R 2 500,00R -R 2 500,00R 2 500,00R 2 500,00R 2 500,00R 2 500,00R
CYCLING KIT 69 PAIRS -R 285 972,85R 181 894,07R -R -R -R -R 134 260,65R -R -R -R -R -R 602 127,57R 46 317,51$
Winter : Jerseys -R -R 45 828,00R -R -R -R -R -R -R -R -R -R -R
Winter : BIBtights -R -R 52 857,47R -R -R -R -R -R -R -R -R -R
Winter : Jackets -R -R 83 208,60R -R -R -R -R -R -R -R -R -R -R
Summer : Jersey Short sleeve -R -R -R -R -R -R -R 30 780,00R -R -R -R -R -R
Summer : BIBshorts -R -R -R -R -R -R -R 45 161,10R -R -R -R -R -R
Summer : Wind/Rain Jackets -R -R -R -R -R -R -R 58 319,55R -R -R -R -R -R
Summer : Gloves -R 16 988,49R -R -R -R -R -R -R -R -R -R -R -R
Summer : Socks -R 11 325,66R -R -R -R -R -R -R -R -R -R -R -R
Optional Kit : Helmets -R 51 909,26R -R -R -R -R -R -R -R -R -R -R -R
Optional Kit : Cycling shoes -R 165 165,83R -R -R -R -R -R -R -R -R -R -R -R
Optional Kit : Sunglasses -R 14 157,07R -R -R -R -R -R -R -R -R -R -R -R
Optional Kit : Water bottles -R 11 325,66R -R -R -R -R -R -R -R -R -R -R -R
Optional Kit : Towels -R 15 100,88R -R -R -R -R -R -R -R -R -R -R -R
MANAGEMENT & OUTSOURCED SERVICES -R 142 400,00R 130 400,00R 130 400,00R 130 400,00R 130 400,00R -R -R 130 400,00R 130 400,00R 130 400,00R 130 400,00R 130 400,00R 1 316 000,00R 101 230,77$
Management fee -R 53 800,00R 53 800,00R 53 800,00R 53 800,00R 53 800,00R 53 800,00R 53 800,00R 53 800,00R 53 800,00R 53 800,00R
Public relations -R 21 500,00R 21 500,00R 21 500,00R 21 500,00R 21 500,00R 21 500,00R 21 500,00R 21 500,00R 21 500,00R 21 500,00R
Creative Director -R 37 000,00R 25 000,00R 25 000,00R 25 000,00R 25 000,00R 25 000,00R 25 000,00R 25 000,00R 25 000,00R 25 000,00R
Print Media Advertising -R 19 500,00R 19 500,00R 19 500,00R 19 500,00R 19 500,00R 19 500,00R 19 500,00R 19 500,00R 19 500,00R 19 500,00R
Dollar flactuations 10 600,00R 10 600,00R 10 600,00R 10 600,00R 10 600,00R 10 600,00R 10 600,00R 10 600,00R 10 600,00R 10 600,00R
Total in USD 4 363 278,47R 335 636,81$
DASH rate to USD 1 000,00$
Refund proposal fee 5
Total in DASH 341
X P E R I E N I T A S S E T M A N A G E M E N T
© XPERIEN (PTY) LTD I CONFIDENTIAL I DASH SOUTH AFRICA CAMPAIGN 2018 PROPOSAL I NOV 2017
K E E P I N G T H E
C O M M U N I T Y
I N F O R M E D
Should the community approve our proposal we wi l l
approach th is project wi th the same love we have for
cycl ing and we wi l l provide monthly progress reports via:
• DASH forum #project updates &
• DASH Nation discord #proposal evaluation
We intend to keep the wider community informed on al l
events, developments and al l th ing via our establ ished
social media channels.X P E R I E N W E B S I T E
Information on Dash, team
members, and future events
wi l l be avai lable here, as wel l
as contacts .
I N S T A G R A M A C C O U N T
Pictures of a l l events, team
members and act ivat ions wi l l
be posted here.
S A T W I T T E R A C C O U N T
Members wi l l be able to ask
quest ions and receive t imely
responses.
D A S H S A F A C E B O O K P A G E
All event information wi l l be
posted here.
X P E R I E N I T A S S E T M A N A G E M E N T
© MASSIVE MANAGEMENT (PTY) LTD & BRANDSPARK ADVERTISING (PTY) LTD I CONFIDENTIAL I XTREME ADRENALIN I NOV 2017
T H A N K Y O U
Thank you, DASH community for tak ing t ime
to consider our pre-proposal .
+ 2 7 8 3 2 7 7 9 0 2 0
J O H A N N E S B U R G , S O U T H A F R I C A
W A L E @ X P E R I E N . C O . Z A
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