dash cycling africa - xperienxperien.com/dash/dash proposal final 1.pdfmedia. cycling is the new...

© MASSIVE MANAGEMENT (PTY) LTD & BRANDSPARK ADVERTISING (PTY) LTD I CONFIDENTIAL I XTREME ADRENALIN I NOV 2017

D A S H C Y C L I N G A F R I C A

– M E E T - U P S , A C T I V A T I O N S , C Y C L I N G , T V &

R A D I O

Prepared by: Brandspark Advert is ing & Xper ien IT Asset Management

Prepared for : Dash Community

Descr ipt ion:Proposal for DASH market ing, South Afr ica 2018

Version: Vers ion 1

Date: Dec 2017

P R O P O S A L F O R M A R K E T I N G D A S H C R Y P T O C U R R E N C Y I N S O U T H A F R I C A .

( B R A N D I N G , E V E N T A C T I V A T I O N S & D I G I T A L M A R K E T I N G )

X P E R I E N I T A S S E T M A N A G E M E N T

© XPERIEN (PTY) LTD I CONFIDENTIAL I DASH SOUTH AFRICA CAMPAIGN 2018 PROPOSAL I NOV 2017

E X E C U T I V E S U M M A R Y

PROJECT: DASH South Afr ica ‘Evolut ion’ Campaign 2018

DURATION: 12 months

ELEMENTS: Cycle race events branding & act ivat ions, d ig i ta l marketing, DASH conference, DASH meetups

COST: USD $ 550,000.00

REQUIRED: USD $ 335,636.81

CAMPAIGN VALUE: USD $1,000,000.00

Establ ished in1999, Xper ien is an IT Asset Disposal company in South Afr ica wi th exist ing marketing channels, c l ients, dealer

networks ,end-user customers, cycl ing team & community. They are leaders and pioneers in 2 niche industr ies, as wel l as ear ly

adopters of cryptocurrency. As a company they see the potentia l and want to advance the adopt ion of DASH in South Afr ica.

We therefore proposes to dr ive the adopt ion of DASH by incorporat ing DASH messaging and branding across a mix of media

plat forms.

XP

ER

IEN

IT A

SS

ET

MA

NA

GE

ME

NT


A B O U T

X P E R I E N

Xper ien (Pty) L imited is the Afr ican leader in

Secure IT Asset Disposal ( ITAD) services .

Establ ish 14 years before government

passed data protect ion legis lat ion PoPI Act

6 of 2013. Xper ien took on thought

leadership and developed the local industry

for ITAD.

We are the largest d istr ibutor of refurbished

IT hardware and owners of the brand CRS

cert i f ied refurbished systems.

www.xperien.com

http://www.xperien.com/



W H Y S O U T H

A F R I C A ?

• I t is the economic hub of Afr ica

• Has a populat ion of 54.9 mi l l ion

• Contr ibutes over 50% of cont inent’s GDP

• I t is the dig i ta l hub of Afr ica

• As wel l as the f inancial capi ta l of Afr ica

• Over the last 6 years the trading of crypto

currencies has exploded in SA

• On a survey taken, more than 70.79% saw

crypto as the future currencies of choice

• In the same survey more than hal f of those

not t rading crypto currencies said lack of

knowledge was their only wi thholding factor

• S.A has become more tech Savvy with wide

adopt ion of mobi le payments.


A F R I C A I S

T E C H S A V V Y

The relat ionship between South

Afr ica and cryptocurrencies is one

that ref lects the str ides made in

crypto currency adopt ion.

The community in South Afr ica has

grown signi f icantly wi th several

star tups creat ing innovat ive new

solut ions using cryptocurrency and

block chain technology, thanks

most ly to a fr iendly regulatory

environment for f in - tech innovat ion.

“The popular i ty of cryptocurrencies

has increased tremendously in South

Afr ica, and with the weakening rand

i t ’s a great investment opt ion –

giv ing returns of between 6 -15% per

month,”J a c qu es S e r f on t e i n , B i t M a r t C E O



T H E O P P O R T U N I T Y

T H E R E I S G R E A T P O T E N T I A L F O R C R Y P T O C U R R E N C Y I N

A F R I C A . A S I T ’ S A M O N E T A R Y S Y S T E M F O R T H E

U N B A N K E D , I T ’ S S E C U R E , L E S S C O R R U P T I B L E , A N D I T C A N

C R E A T E A N E W M O N E T A R Y S Y S T E M , W H E R E T H E R E ’ S N O

L O N G E R A D E P E N D E N C Y O N B A N K I N G A N D F I N A N C I A L S .

One of the biggest issues facing crypto currency adopt ion in Afr ica is

lack of knowledge and education. As with al l new innovat ions, there

is a learning curve and the cryptocurrency wor ld can be a foggy

minef ie ld, even for those who are act ively using i t .

We therefore propose to take DASH and put i t at the forefront for

those wishing to learn more and part ic ipate. Afr ica is largely a cash-

based society with a s impl is t ic model but i t is a lso fu l l of resources,

potentia l and has shown that i t easi ly adapts to technology

Africa has twice more Mobile Money accounts, than the rest of the world combined.



DASH wi l l be a vis ib le

sponsor on our websi te,

Facebook page and off ice.

We wi l l have DASH focused

Facebook, Twit ter and

Instagram accounts as wel l .

3 . D I G I T A L

M A R K E T I N G

Our creat ive director & publ ic

re lat ion team wi l l use the hype of

the cycl ing team to generate

content for the media. Mid 2018 we

plan to host a conference on

cryptos & blockchain

4 . B R A N E D C O N T E N T

C R Y P T O C O N F E R E N C E

20+ cycl is ts in branded gear,

in a peloton racing over

100km. Branded gazebo,

banners, 15 act ivators in

exhibi t ion stand educat ing &

helping those want ing to s ign

up or learn more.

2 . C Y C L E P E L E T O N & R A C E

V I L L A G E A C T I V A T I O N S

O U R E N G A G E M E N T P L A T F O R M S

The community wi l l host

meetups the night

before the race, events

wi l l be used to recrui t

more team member,

t ra in the market ing

act ivator and star t the

DASH conversat ion.

1 . M E E T U P S &

A C T I V A T O R T R A I N I N G



W H Y

C Y C L I N G ?

Exper ient ia l Cycl ing a le isure &

tour ism past ime is exper iencing

explosive growth in South Afr ica I t

is the dar l ing of the tradi t ional

media. Cycl ing is the new gol f .

Part ic ipants are aged between 25 -

55 of h igher LSM.

Cape Town Argus is the wor ld ’s

largest t imed cycl ing event.

Part ic ipants & spectators contr ibute

an extra $50 mi l l ion to the c i ty

coffers on race day weekend and

attracts around 500,000 tour ists

.

Xper ien Team Cycl ing consists of employees,

fami ly, customers & fr iends, a l l bound by the love of

cycl ing. We use WhatsApp groups to engage and

plan for our race meets. We also use the Xper ien

FB, G+ & Twit ter for publ ic i ty.

O U R C Y C L I N G C O M M U N I T Y

Cycl ing events are covered on

Supersport (DStv) , which has over

8 mi l l ion subscr ibers. Most races

are l ive streamed and images are

avai lable across many plat forms.

Cycl ing has high part ic ipat ion and

spectator numbers in SA.

M E D I A C O V E R A G E

Major towns have marathons cycl ing marathon

and many corporates sponsor teams for the

branding and act ivat ion opportuni t ies.

R O A D C Y C L I N G E V E N T S



The sessions wi l l a lso be used to tra in the “Market ing Act ivator” , these

are temporary staf f employed in each of the 6 c i t ies to educate

cycl is ts and spectators on the ease of opening a wal let , t ransact ions

and effect iveness of us ing DASH as a cash remit tance ut i l i ty.

D A S H R O A D S H O W

H O S T E D

M E E T U P S

Meet ups wi l l be held the day before

racing events. We wi l l host them in

Johannesburg, Cape Town, Durban,

Sun City and Pretor ia -a l l when

cycl ing enthusiasts are in town.

We wi l l invi te them to jo in DASH

CYCLING AFRICA. The community

at tracts part ic ipants from around

world to compete in prominent

marathons These race days create a

common bond and an opportuni ty to

merge interests, ta lk about cryptos,

cycl ing and educate them about

DASH, i ts use cases and adopt ion.



Our goal is educational awareness branding and media campaigns, to

posi t ion DASH as preferred currency for Afr ica’s $34 bi l l ion USD Mobi le

Money market.

This market consists of 278 mi l l ion accounts and 210 Fintech companies.

This f ragmented market is st i l l in i ts infancy with banks & mobi le phone

companies f ight ing for regional domination and represents phenomenal

potentia l for market penetrat ion and a wider adopt ion of DASH.

B R A N D I N G & A C T I V A T I O N

C Y C L E

P E L E T O N &

R A C E V I L L A G E

A C T I V A T I O N S

T V , R A D I O

The creative director wi l l use our

cycl ing team & community to create

content that our publ ic re lat ions

consul tant wi l l use to engage TV,

radio, pr int & dig i ta l media.

We have establ ished channels wi th

the tradi t ional media already and

these wi l l be ut i l ized for the DASH

promotion.

The general theme wi l l be DASH

CYCLING AFRICA – spread the

message “Send Money Home”


R A C E V I L L A G E

A C T I V A T I O N S

15 act ivators wi l l in teract wi th spectators

and r iders that queue at our stand for a

“ f ree massage”. Whi le they wai t they wi l l

be surrounded by DASH branding and

tra ined act ivators that wi l l educate them

about DASH and ease of use.

The Race Vi l lage attracts t radi t ional

media, cycl ing has a heal thy media

fo l lowing. We wi l l setup our product

act ivat ion gazebo alongside global brands

l ike “Coca Cola and Nest le ”.

EDUCATION

Lack of knowledge

hinders many

people from trading

crypto currencies

AWARENESS

Dash is 3 rd most

popular crypto

currency in SA. Our

aim is to make i t

number 1 in Afr ica

BRANDING

Branded gazebos,

pop up banners,

f lyers , T-shir ts

ACTIVATION

Educate, promote

DASH and present

the opportuni ty for

very safe, fast and

cost-ef fect ive cash

remit tances.



DASH Cycl ing team expansion through social media campaign. On top of the

20 Xper ien r iders already Dash branded, We wi l l run a social media “Join our

cycl ing team” campaign. Our aim wi l l be to use social media to gain more

r iders to our team as i t is said that cycl ing is a team sport, everyone needs a

team just l ike they need CASH! sorry I mean DASH!!! ! ! ! ! ! ! ! ! ! ! !

S O C I A L A N D O N L I N E

D I G I T A L

M A R K E T I N G

Our target market wi l l be those in the

corporate wor ld and tech savvy youth.

Our aim is to make them aware of the

simpl ic i ty, speed and securi ty of

sending money through the DASH

network.

Xper ien also has a network of i ts own,

which i t wi l l use to promote DASH

through a direct message campaign to

2000 corporate c l ients, 6000 CRS

resel lers and 10,000 End-users.

Act ivat ions at the race vi l lage dur ing

each racing event wi l l not only a l low

spectators to gain knowledge about

Dash but a lso register and download

wal let c la im free cash.



The aim is to reach the corporate wor ld and also the tech savvy teens, those

looking for a l ternative income, those unemployed, those wishing to learn about

crypto currencies and mult ip le use cases. Basical ly to open South Afr ica and

hopeful ly Afr ica up to DASH.

D A S H K E Y N O T E

C R Y P T O

C O N F E R E N C E

Xper ien has, over the last 10 years,

provided thought leadership to the IT

Asset d isposal industry in South

Afr ica. The exper ience has enabled

us to create channels and to promote

new ideas and products.

Our recent conference on Cyber

Cr imes, PoPI & ITAD gives us the

exper ience we need to hold a major

event ABCD : Afr ica, Blockchain,

Crypto Currency & DASH.

Presenters and speakers from USA,

Europe & Asia as wel l as DASH

representat ives wi l l be given the

plat form to educate and inform the

publ ic about DASH, how i t works and

i ts potent ial .

https://www.youtube.com/watch?v=MHrJkYBiyu4 host conference



A C T I V A T I O N

A N D H Y P E

O P P O R T U N I T Y

I N 2 0 1 8

Quis nostrud exerc i tat ion

ul lamco labor is n is i ut a l iquip

ex ea commodo consequat.

Duis aute i rure dolor in

reprehenderi t in voluptate vel i t .

Lorem ipsum dolor s i t amet,

consectetur adipisc ing el i t , sed

do eiusmod tempor inc id idunt

ut labore.


TSHWANE CYCLE CLASSIC

• 5 000 r ider entr ies

• 50 000 + spectators

• Televised event

4 N O V

2 0 1 8

DURBAN AQUELLE TOUR



• Televised event

2 9 A P R

2 0 1 8

BESTMED CYCLE4CANSA



2 6 A U G

2 0 1 8

EMPERORS PALACE CLASSIC


• 20 000+ spectators

• Televised event

2 5 M A R

2 0 1 8

CAPE TOWN CYCLE TOUR



• Televised and l ive streaming event

1 1 M A R

2 0 1 8

T E A M X P E R I E N C Y C L I N G

C Y C L E E V E N T S 2 0 1 8

20 sponsored Xper ien r iders wi l l part ic ipate in each of

the fo l lowing, they wi l l be fu l ly branded in Dash/Xperien

gear. We wi l l a lso have extra r iders from our socia l

media cycl ing team recrui tment campaign.

www.capetowncycletour.com

http://www.emperorsclassic.co.za

https://www.cansalostcity.co.za

http://www.tourdurban.co.za

http://tshwaneclassic.co.za

TELKOM 94.7 CHALLENGE



• Televised and l ive streaming event

1 8 N O V

2 0 1 8

http://www.cyclechallenge.co.za

AMASHOVA CLASSIC



• Televised event

2 1 O C T

2 0 1 8

https://www.cansalostcity.co.za

Plus 5 tra in ing days at the cradle of

mankind cycl ing community.

http://www.capetowncycletour.com/

http://www.emperorsclassic.co.za/

https://www.cansalostcity.co.za/

http://www.tourdurban.co.za/

http://tshwaneclassic.co.za/

http://www.cyclechallenge.co.za/

https://www.cansalostcity.co.za/

XP

ER

IEN

IT A

SS

ET

MA

NA

GE

ME

NT


N A M E G O E S H E R EN A M E G O E S H E R E

N A M E G O E S H E R E

P R O J E C T

T E A M T E A M

Project team consists of 81 members

wi th re levant exper ience and

reputat ions spanning 3 decades. Our

achievements inc lude but are not l imi ted

to, developing 2 niche IT industr ies in

South Afr ica.

We are ski l led in br inging new products

and services to market. Other sk i l ls that

could benef i t DASH include thought

leadership seminars and industry

development.

Our professionals inc lude Xper ien CEO,

Xper ien MD, IT Publ ic re lat ions MD,

Brandspark MD, 50 x Product Marketing

Act ivators and of course 20 core

cycl is ts.

PROJECT TEAM

Wale Arewa Project Manager

Bridgette Vermaark Team Ambassador

Thabang Moye Marketing Executive

Kevin Bird Creative Director

Isobel Chaura Executive assistant

Simbiat Adeyemi Research Assistant

Alvin Peacock Strategic Direction

Ivor van Rensburg Public relation

MARKETING ACTIVATORS

Johannesburg x 10 Temporary Staff

Pretoria x 10 Temporary Staff

SunCity x 10 Temporary Staff

Cape Town x 10 Temporary Staff

Pietermaritzburg x 10 Temporary Staff

Durban x 10 Temporary Staff

CYCLISTS

Wale Arewa Dylan Van der burg Gillian Mead Charmaine van Wyk

Bridgette Vermaark Raees Jada Remember Mkansi Lungelo Hlakane

Alvin Peacock Ipfi Nekhubvi Wandele John Rafiek Jada

Thabang Moye Hilton Kholokholo Kiran Govind Sannah Gaothaerwe

Tyrone Vermaark Charles Bamusi Lesedi Phasha Sedick Ganchie

Ethan Vermaak Neo Damans Rapula Mgwako Lesego Moeketsi

Duane Petersen Dele Akintola Sibangiseni Sbu Mthembu Solly Mahlong

https://www.linkedin.com/in/xperien0wale/

https://www.linkedin.com/in/bridgette-vermaak-04622753/

https://www.linkedin.com/in/thabang-moye-1a61aba3/

https://www.linkedin.com/in/kevin-bird-20629b15/

https://www.linkedin.com/in/isobel-chaura-677a35b1/

https://www.linkedin.com/in/simbiat-adeyemi-dosunmu-77ab74147/

https://www.linkedin.com/in/alvin-peacock-6232ba9/

https://www.linkedin.com/in/ivor-van-rensburg-0b340b106/

https://www.linkedin.com/in/xperien0wale/

https://www.linkedin.com/in/gillian-mead-9523b811b/

https://www.linkedin.com/in/bridgette-vermaak-04622753/

https://www.linkedin.com/in/alvin-peacock-6232ba9/

https://www.linkedin.com/in/rafiek-jada-7a127a3a/

https://www.linkedin.com/in/thabang-moye-1a61aba3/

https://www.linkedin.com/in/duane-petersen-3b60795a/

https://www.linkedin.com/in/dele-akintola-7b225541/


P I C T U R E S

G A L L E R Y

Xper ien Team Cycl ing has been part ic ipat ing in Cycle Marathons at major

c i t ies throughout South Afr ica s ince 2014. We r ide for fun and to create

exposure for our chosen chari ty.


• Tech savvy consumer base, looking for entrepreneurial

opportunity.

• $34 Billion Fragmented Mobile Money market

• Cycling events and highlights are covered on SuperSport

channels on DSTV has over 8 million subscribers.

• Both Cycling and crypto are regularly in the news.

B E N E F I T S

XP

ER

IEN

IT A

SS

ET

MA

NA

GE

ME

NT


P R O J E C T

B U D G E T

This is a full costing for DASH

Cycling Africa, the mod conference

cost will form part of the phase 2

proposal.

This will enable us to run a 10 month

campaign through cycling activations,

media coverage, meet-ups and

extensive TV and radio promotion.

RACE & ACTIVATION COSTS Mobilisation

Training &

Activation 1 Cape Town Emperors palace

Training &

Activation 2

Durban

Aquelle

Training &

Activation 3

Winter /

Conference

spend

Training &

Activation 4

Cycle4cansa (

SunCity)

Amashova

Durban Tshwane Classic Joburg 94.7 TOTALS RAND TOTALS USD

DATE RACE / TRAINING + ACTIVATIONS 25-Feb-18 11-Mar-18 25-Mar-18 08-Apr-18 29-Apr-18 06-May-18 July 19-Aug-18 26-Aug-18 21-Oct-18 04-Nov-18 18-Nov-18

RACE REGISTRATIONS -R -R 10 800,00R 8 300,00R -R 9 500,00R -R -R -R 8 000,00R 8 000,00R 8 000,00R 11 500,00R 64 100,00R 4 930,77$

10 800,00R 8 300,00R 9 500,00R 8 000,00R 8 000,00R 8 000,00R 11 500,00R

ACTIVATIONS 45 391,00R 5 000,00R 43 000,00R 39 000,00R 5 000,00R 39 000,00R 5 000,00R -R 5 000,00R 39 000,00R 39 000,00R 39 000,00R 39 000,00R 342 391,00R 26 337,77$

Booking event gazebo space -R -R R 12 000,00 R 8 000,00 R 8 000,00 -R R 8 000,00 R 8 000,00 R 8 000,00 R 8 000,00

Gazebo setup & accessories 2 000,00R -R -R -R -R -R -R -R -R -R -R -R -R

Tables, Counter & Chairs 4 392,00R -R -R -R -R -R -R -R -R -R -R -R -R

Camera 5 999,00R -R -R -R -R -R -R -R -R -R -R -R -R

Shipping Activations materials & Van, Driver & Petrol -R 2 000,00R 2 000,00R 2 000,00R 2 000,00R 2 000,00R 2 000,00R -R 2 000,00R 2 000,00R 2 000,00R 2 000,00R 2 000,00R

Vechicle branding 30 000,00R

Meetup room hire & catering 20 000,00R 20 000,00R 20 000,00R 20 000,00R 20 000,00R 20 000,00R 20 000,00R

Recruitment and training of activators 6 000,00R 6 000,00R 6 000,00R 6 000,00R 6 000,00R 6 000,00R 6 000,00R

Travelling costs for activators 3 000,00R 3 000,00R 3 000,00R 3 000,00R 3 000,00R 3 000,00R 3 000,00R -R 3 000,00R 3 000,00R 3 000,00R 3 000,00R 3 000,00R

GIVE_AWAYS 75 715,00R -R -R -R -R -R -R -R -R -R -R -R -R 75 715,00R 5 824,23$

Leaflets x 10,000 7 840,00R -R -R -R -R -R -R -R -R -R -R -R -R

T-shirts x 1000 38 427,50R -R -R -R -R -R -R -R -R -R -R -R -R

Baseball caps x 1000 29 447,50R -R -R -R -R -R -R -R -R -R -R -R -R

TRAVEL -R 12 000,00R 164 237,90R 20 000,00R 12 000,00R 105 360,00R 12 000,00R -R 12 000,00R 20 000,00R 107 520,00R 20 000,00R 20 000,00R 505 117,90R 38 855,22$

Airfares -R -R 118 800,00R -R -R 72 360,00R -R -R -R -R 74 520,00R -R -R

Car hire -R 4 000,00R 14 437,90R 12 000,00R 4 000,00R 12 000,00R 4 000,00R -R 4 000,00R 12 000,00R 12 000,00R 12 000,00R 12 000,00R

Petrol x 300km -R 3 000,00R 3 000,00R 3 000,00R 3 000,00R 3 000,00R 3 000,00R -R 3 000,00R 3 000,00R 3 000,00R 3 000,00R 3 000,00R

Transfer 20 bikes + 2 gazebos -R 5 000,00R 28 000,00R 5 000,00R 5 000,00R 18 000,00R 5 000,00R -R 5 000,00R 5 000,00R 18 000,00R 5 000,00R 5 000,00R

ACCOMMODATION -R -R 142 175,00R 86 700,00R -R 92 640,00R -R -R -R 92 540,00R 92 640,00R 45 930,00R -R 552 625,00R 42 509,62$

11 double rooms -R -R 100 925,00R 59 400,00R -R 65 340,00R -R -R -R 65 340,00R 65 340,00R 32 780,00R

5 single rooms -R -R 41 250,00R 27 300,00R -R 27 300,00R -R -R -R 27 200,00R 27 300,00R 13 150,00R

RACEDAY PREPARATION 5 700,00R 11 143,00R 41 143,00R 35 143,00R 11 143,00R 41 143,00R 11 143,00R -R 11 143,00R 41 143,00R 41 143,00R 41 143,00R 35 143,00R 326 273,00R 25 097,92$

Race food , Water & Ice -R 4 000,00R 8 000,00R 8 000,00R 4 000,00R 8 000,00R 4 000,00R -R 4 000,00R 8 000,00R 8 000,00R 8 000,00R 8 000,00R

First Aid Kit 5 700,00R -R -R -R -R -R -R -R -R -R -R -R -R

Race suppliments -R 2 143,00R 2 143,00R 2 143,00R 2 143,00R 2 143,00R 2 143,00R -R 2 143,00R 2 143,00R 2 143,00R 2 143,00R 2 143,00R

Food allowance -R 5 000,00R 25 000,00R 25 000,00R 5 000,00R 25 000,00R 5 000,00R -R 5 000,00R 25 000,00R 25 000,00R 25 000,00R 25 000,00R

Bikes service -R 6 000,00R 6 000,00R -R 6 000,00R 6 000,00R 6 000,00R

STAFF & OUTSOURCED LABOUR -R 41 000,00R 54 000,00R 41 000,00R 41 000,00R 54 000,00R 41 000,00R -R 41 000,00R 41 000,00R 54 000,00R 54 000,00R 54 000,00R 516 000,00R 39 692,31$

Casual hire staff for activations x 10/5 -R 8 500,00R 17 000,00R 8 500,00R 8 500,00R 17 000,00R 8 500,00R -R 8 500,00R 8 500,00R 17 000,00R 17 000,00R 17 000,00R

Support & Administation staff x 5 -R 15 000,00R 15 000,00R 15 000,00R 15 000,00R 15 000,00R 15 000,00R -R 15 000,00R 15 000,00R 15 000,00R 15 000,00R 15 000,00R Videographer -R 13 000,00R 13 000,00R 13 000,00R 13 000,00R 13 000,00R 13 000,00R -R 13 000,00R 13 000,00R 13 000,00R 13 000,00R 13 000,00R

Sport Therapist - Free massage to attractive riders -R 4 500,00R 9 000,00R 4 500,00R 4 500,00R 9 000,00R 4 500,00R -R 4 500,00R 4 500,00R 9 000,00R 9 000,00R 9 000,00R

OUTDOOR BRANDING R 35 429,00 R 2 500,00 R 2 500,00 R 2 500,00 R 2 500,00 R 2 500,00 R 2 500,00 R 0,00 R 2 500,00 R 2 500,00 R 2 500,00 R 2 500,00 R 2 500,00 62 929,00R 4 840,69$

Gazebo one off cost + sides (2) R 27 994,00 -R -R -R -R -R -R -R -R -R -R -R -R

Pull up banners (2) 2 997,00R -R -R -R -R -R -R -R -R -R -R -R -R

Harp banners (2) 1 938,00R -R -R -R -R -R -R -R -R -R -R -R -R

Laptops rental, insurance & Wi-Fi 2 500,00R 2 500,00R 2 500,00R 2 500,00R 2 500,00R 2 500,00R 2 500,00R -R 2 500,00R 2 500,00R 2 500,00R 2 500,00R 2 500,00R

CYCLING KIT 69 PAIRS -R 285 972,85R 181 894,07R -R -R -R -R 134 260,65R -R -R -R -R -R 602 127,57R 46 317,51$

Winter : Jerseys -R -R 45 828,00R -R -R -R -R -R -R -R -R -R -R

Winter : BIBtights -R -R 52 857,47R -R -R -R -R -R -R -R -R -R

Winter : Jackets -R -R 83 208,60R -R -R -R -R -R -R -R -R -R -R

Summer : Jersey Short sleeve -R -R -R -R -R -R -R 30 780,00R -R -R -R -R -R

Summer : BIBshorts -R -R -R -R -R -R -R 45 161,10R -R -R -R -R -R

Summer : Wind/Rain Jackets -R -R -R -R -R -R -R 58 319,55R -R -R -R -R -R

Summer : Gloves -R 16 988,49R -R -R -R -R -R -R -R -R -R -R -R

Summer : Socks -R 11 325,66R -R -R -R -R -R -R -R -R -R -R -R

Optional Kit : Helmets -R 51 909,26R -R -R -R -R -R -R -R -R -R -R -R

Optional Kit : Cycling shoes -R 165 165,83R -R -R -R -R -R -R -R -R -R -R -R

Optional Kit : Sunglasses -R 14 157,07R -R -R -R -R -R -R -R -R -R -R -R

Optional Kit : Water bottles -R 11 325,66R -R -R -R -R -R -R -R -R -R -R -R

Optional Kit : Towels -R 15 100,88R -R -R -R -R -R -R -R -R -R -R -R

MANAGEMENT & OUTSOURCED SERVICES -R 142 400,00R 130 400,00R 130 400,00R 130 400,00R 130 400,00R -R -R 130 400,00R 130 400,00R 130 400,00R 130 400,00R 130 400,00R 1 316 000,00R 101 230,77$

Management fee -R 53 800,00R 53 800,00R 53 800,00R 53 800,00R 53 800,00R 53 800,00R 53 800,00R 53 800,00R 53 800,00R 53 800,00R

Public relations -R 21 500,00R 21 500,00R 21 500,00R 21 500,00R 21 500,00R 21 500,00R 21 500,00R 21 500,00R 21 500,00R 21 500,00R

Creative Director -R 37 000,00R 25 000,00R 25 000,00R 25 000,00R 25 000,00R 25 000,00R 25 000,00R 25 000,00R 25 000,00R 25 000,00R

Print Media Advertising -R 19 500,00R 19 500,00R 19 500,00R 19 500,00R 19 500,00R 19 500,00R 19 500,00R 19 500,00R 19 500,00R 19 500,00R

Dollar flactuations 10 600,00R 10 600,00R 10 600,00R 10 600,00R 10 600,00R 10 600,00R 10 600,00R 10 600,00R 10 600,00R 10 600,00R

Total in USD 4 363 278,47R 335 636,81$

DASH rate to USD 1 000,00$

Refund proposal fee 5

Total in DASH 341



K E E P I N G T H E

C O M M U N I T Y

I N F O R M E D

Should the community approve our proposal we wi l l

approach th is project wi th the same love we have for

cycl ing and we wi l l provide monthly progress reports via:

• DASH forum #project updates &

• DASH Nation discord #proposal evaluation

We intend to keep the wider community informed on al l

events, developments and al l th ing via our establ ished

social media channels.X P E R I E N W E B S I T E

Information on Dash, team

members, and future events

wi l l be avai lable here, as wel l

as contacts .

I N S T A G R A M A C C O U N T

Pictures of a l l events, team

members and act ivat ions wi l l

be posted here.

S A T W I T T E R A C C O U N T

Members wi l l be able to ask

quest ions and receive t imely

responses.

D A S H S A F A C E B O O K P A G E

All event information wi l l be

posted here.



T H A N K Y O U

Thank you, DASH community for tak ing t ime

to consider our pre-proposal .

+ 2 7 8 3 2 7 7 9 0 2 0

J O H A N N E S B U R G , S O U T H A F R I C A

W A L E @ X P E R I E N . C O . Z A

mailto:[email protected]

dash cycling africa - xperienxperien.com/dash/dash proposal final 1.pdfmedia. cycling is the new...

Documents