daniel dodd - natural childhood

Daniel DoddMedia & External Affairs Director

The Right to Roam

The story so far…

Launched Natural Childhood Inquiry.

Via Britdoc linked up with film makers Green Lions and a range of other partners.

September 2012: Natural Childhood Summit to build broader partnership.

March 2012: published Stephen Moss’ report on children’s (dis) connection with nature.

Summer 2010: Launched “Outdoor Nation” with roving reporter Leni Hatcher

YouGov survey. 10th to 12th September 2012449 Parents of pre-teen children

1. It's not safe to go out because of stranger danger (37%)

2. There aren't any safe places to go outdoors nearby (25%)

3. There is too much traffic in our area (21%)

4. They prefer to do things indoors (15%)

The Barriers

Potential directions

• Grow the role of nature as part of the everyday school experience

• Grow local access to family-friendly green space

• Adopt a benefit/risk approach to ‘dangers’

• Promote nature as a key part of a family life.

Some of the ideas emerging from the Summit

Workshopping…

Where next…

Finalise campaign strategy and asks for• individuals• communities• policy makers

Post- production for Project Wild Thing

Develop campaigndelivery plan

Oct-Dec 2012

Consolidate wider coalition of partners.

Launch Project Wild Thing documentary in June 2013

Crowdfunding to complete funding for film & to grow engagement

Go live with campaign

Jan – June 2013Summer 2013 and beyond…

Project Wild Thing – the Movie

‘Run VT!’

Watch these spaces…

Campaign http://outdoornation.org.uk/Twitter @outdoornation#naturalchildhood

Film www.projectwildthing.comTwitter @wearewildthing#projectwildthing

Look out for our Crowd funding push for Project Wild Thing later this month.