Strengthening Communication Pathways

Courtney Daniel, Family & Community Engagement,Governor’s Office of Early Childhood

Goals for PDObjectives

• Speak with one voice.

• Offer resources for families and communities.

• Encourage business and community partners.

• Utilize CECC’s to make a stronger impact on local level.

• Engage citizens in early childhood advocacy.

Goals for PDAudience & Messaging

▪ Family & Community▪ Parents▪ Grandparents▪ Foster parents▪ Family members▪ CECCs

▪ Social Media Campaign▪ Website▪ Newsletters/ Monthly message (Electronic & Printable )

WHO DELIVERY MECHANISMS

▪ School Readiness▪ Available Resources▪ Brigance Kindergarten Screener

MESSAGES REACH

▪ Facebook▪ Constant

Contact▪ Bitly

Goals for PDSocial Media Campaign

• We are launching a social media campaign with communications focused on the protective factors of the Strengthening Families Framework.A calendar has been created that focuses on a different factor each week.

• .

Goals for PDSocial Media Campaign

Example: Parental Resilience & Concrete Support in times of Need:

Post will include information, tips and/or resources that will be of help to parents dealing with everyday or unexpected stressors such as job loss, substance abuse, relationship problems and poverty in a way that is user friendly and not condescending.

Our first graduates!

According to Nielson’s“State of the Media: The Social Media Report,” people spend more time on social networks than any other category of sites.

Why social media?

Our first graduates!

The report also shows that parents are more likely than non-parents to use social media to find “how-to” information.

Why social media?

Our first graduates!KYGOEC Facebook Demographics

Our first graduates!

Each month, the Community Engagement Work Group works to create a unique message that is focused on early childhood development.

Our past messages have focused on the five domains of School Readiness Definition and tips for families and parents on how to prepare their children for kindergarten.

We encourage our CECC’s to distribute the message by doing things such as: - share with parents,

- write a letter to the editor, - post on a social media site or,- include in e-news or printed newsletter.

Monthly Messages

Our first graduates!

- Sent: 2005 - Open: 574 (32.1 percent) - Clicks: 227 (39.5 percent)

Tracking

▪ Constant Contact (Listserv)

The industry standard for Education & Training email campaigns is a 36.1 percent open rate. We were close to that standard with a 32.1 percent open rate on our last monthly message.

Our first graduates!

- Clicks from social media and listserv: 325

Tracking

▪ Bitly (tracking)

Our first graduates!

- Views: 297 - Shares: 8

Tracking

▪ Facebook (Social Media)

Our first graduates!Branding Tools

▪ Individualized CECC Logos

▪ Flyer Template

▪ Media Advisory template

▪ Social MediaCalendar

▪ Newsletters

Our first graduates!Newsletters

-StreamlineInformation

-Allow us to target audience

-Speak with one voice

Thank You!

http://kidsnow.ky.govhttp://facebook.com/GOEChttp://twitter.com/GOEC

Web and Social Media

Governor’s Office of Early Childhood125 Holmes St.Frankfort, KY(502)782-0200

Contact Information