dan rogers - servicenow · dan rogers chief marketing officer. transformation priorities simplify...
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DAN ROGERS
Chief Marketing Officer
Transformation Priorities
Simplify and Automate Work
Deliver Great Experiences
Innovate and Stay Ahead
Simplify and Automate Work
Transform IT
Get to Cloud
Faster
Modernize IT Service
Management
ITSM
Eliminate Service
Outages
ITOM
Run IT like a
Business
ITBM
Build Business
Apps
APPS
Transforming IT
Donna Woodruff,
Service Enablement Leader
Achieved Business Goals With
Limited Customization
Created A More Agile Dev
Model With New Platform
Aligned IT Resources & Priorities
With Exec Dashboard
Transforming IT
Build Apps in 1/3
of the Time1/3
Faster Time to Resolution10%
Increase in IT
Productivity20%
Donna Woodruff,
Service Enablement Leader
IT SECURITY HR BUSINESS APPSCUSTOMER SERVICE
Nonstop Cloud
Transform Across The Enterprise
Now Platform™
Deliver Great Experiences
Organization Models Don’t Drive Customer Experience
SUPPORT
IT
SALESMARKETING
BUSINESSUNITS
HR
THE CUSTOMER
FINANCE
BUSINESSUNITS FINANCE
SUPPORT
IT
SALESMARKETING HR
THE CUSTOMER
Service Management + ServiceNow = Great Customer Experience
THE CUSTOMER
Transforming Customer Experience
Ian Ashby,
Senior Vice President of Global Support
Consolidated Multiple
Support Systems
Created Workflow Across
Support & Engineering
Identified Issues & Engaged
Customers Proactively
Transforming Customer Experience
Ian Ashby,
Senior Vice President of Global Support
Increase in Retention
Increase in CSAT
Increase in NPS
1%
25%
10Points
Great Employee Experience
IT
SECURITY FACILITIES
LEGAL
HR
Employee Onboarding Has Been Terrible
FINANCE
IT
SECURITY FACILITIES
LEGAL
HR
Employee Onboarding As A Great Experience
FINANCE
Transforming Employee Experience
Carlie Bush
Director, HR Shared Services
Faster HR Service at a Lower Cost
Through Automation
Created Modern, Mobile
Onboarding
Transformed Employee Experience with
Self-Service Portal
Transforming Employee Experience
Carlie Bush
Director, HR Shared Services
30%HR Service
Productivity Gain
HR Service
Favorable Rating
50%Case
Reduction
90%
Innovate and Stay Ahead
MACHINE LEARNINGAI
PREDICTIVE SKYNET
INTE
LLIG
ENT
AG
ENTS
ABDUCTIVE REASONING
NATURAL LANGUAGE PROCESSING
ML
ALG
OR
ITH
MS
DAT
A
MIN
ING
DEEP LEARNINGPA
TTER
N
REC
OG
NIT
ION
BIG DATA
IOTTECHNOLOGY PIONEERS
CO
GN
ITIV
E C
OM
PU
TIN
G
NLP
PREDICTIVE ANALYTICS
DECISION TREES
REI
NFO
RC
EMEN
T LE
AR
NIN
GSUPERVISEDMACHINE LEARNING
UNSUPERVISED LEARNING CHATBOTS
ARTIFICIAL NEURAL NETWORKS
PREDICTIVE LEARNING
ENSEMBLE METHODS
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Machine Learning Reality
1
Platforms
Will Provide
the Engines
2
A Contextual
High-Quality
Data Set Is Critical
3
A Concrete Use Case
Is the Only Way To
Get Results
The Intelligent Automation Engine™
PerformanceForecasting
Supervised Machine Learning
Anomaly Detection
Intelligent
Automation Engine
PeerBenchmarks
Our Strategy: Build Intelligence Into The Platform
IT SECURITY HR BUSINESS APPSCUSTOMER SERVICE
Now Platform™
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