daisy-chaining robots - a social media masterclass

Daisy-

Chaining

Robots

Mine host

SCHEDULE FOR TODAY:

10.00am – Be Yourself• the importance of personality online• harnessing new style marketing• draw your online shape

11.30 Morning break (15 mins)

11.45am – Robot Lovin’• using dashboards to automate• image is content royalty• list daisy’s to chain

1.00 Lunch Break (45 mins)

1.45pm – Take Control• control your copyright• mailing list use & security• Ideas book

2.30 Arvo Break (15 mins)

SCHEDULE FOR TODAY:

2.45pm – Take it in hand• team & guest blogging• communication strategy• qanda & report

4.00 Close

CONCEPTS FOR TODAY:It’s ok to be online during session – it’s demandedIt’s great to ask questions – find relevanceIt’s about people – first, last & middleYou will do some work - Just give it a go…

HOUSE-KEEPING:Thanks: City of Ballarat Arts & Culture Unit & Yum Studio for subsidyHook-up: #ballarat #robots #socialmedia #arts #culture #yumstudioTake: Please take pics and video with permission.

Your challenge

ShareLike

Connect

online

Your challenge

ShareLike

Connect

Face to face

Be Yourself

Stephen Fry

Be Yourself

Be Yourself

Be Yourself

Be Yourself

Be Yourself

you

tribeaudience

Be Yourself

Be Yourself

?Facebook Page

-responsive, friendly, informal, sharing

-updates 2+

Blog/website-sharing,

experiential, content-updates 1 x wk

Twitter-reactive,

informative, sharing, more provocative

-updates 4+

Google+-connecting,

sharing, events, broadcasts

-updates 1 x wk

Be Yourself

?Facebook Page

-responsive, friendly, informal, sharing

-updates 2+

Blog/website-sharing,

experiential, content-updates 1 x wk

Twitter-reactive,

informative, sharing, more provocative

-updates 4+

Google+-connecting,

sharing, events, broadcasts

-updates 1 x wk

Website widgetPlatform app

Robot lovin’

Robot lovin’

?

Take control

Take control

Take control

Take control

Take control

• Mailing list• Security – Alter ego• Email notifications• Auto RSS posts• Auto-responders

Take control

? • List one idea that you want to work on• Talk to someone in your field• After discussing it, write one question

Take control

? Communications Strategy:

• Platforms you need• Number of updates• When will you update• Content of updates• How will you connect your website• What robots do you need

Don’t wait for perfection – just get in there