daily habits of mobile internet users (analysis may 2013)
Post on 13-Jun-2015
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Here is an analysis on how the daily habits of mobile internet users with regards to the different categories of contents, apps and services they surf on their mobile devices - smartphones, tablets etc. The categories of contents, apps and services are grouped into 4 segments, which are characterised against frequency of usage versus retention over time. Key to the follow on analysis and go-to-market would be the business models applied to these content categories. For my post on this topic, please go to http://myovi.blogspot.sg/2013/05/what-are-daily-habits-in-online-and.html. Appreciate your comments.
TRANSCRIPT
Daily (mobile/online) HabitsFrequency of use vs Retention
High Engagement & Churn1. Social Networking2. Social Games3. Streaming Music4. Dating
High Engagement & Value 1. Communication2. News
One-off Premium Use1. Education2. Deals & Retail3. Health & Fitness4. Medical5. Photo & Video6. Entertainment, Music,
Personalization
Scheduled Use but High Value1. Travel2. Navigation3. Utilities4. Weather5. Sports Scores6. Reference7. Books
Nelson Wee’s Profile | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
Freq
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Retention over 90 daysSource: Flurry Blog Analysis; AC Nielsen; Lit Search & Analysis
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