daily deals: where ads become content

Daily Deals: Where Ads Become Content

Sunday, March 13

SXSW Handle: #DailyDeals

2

Speakers

Aaron BatalionCo-founder/CTO of LivingSocialLeading Daily Deal site

@abatalion

Tricia HanGM of DailyCandy DealsFormerly VP of Product at: TV Guide, Rave, Vindigo

@treehan

Jonty KeltCEO of Group CommerceClients include: DailyCandy, Thrillist, Active.com, NY Times

@jontykelt

Jim MoranCo-founder of YipitThe “Kayak.com” of Daily Deals

@jdmoran, blog.yipit.com

The Daily Deal Stack

MERCHANTS

CO

NSUMERS

Daily Deal Sites

Merchant Services

SOON…Merchant Agencies

Exchanges

Consumer Services Aggregators

White Label Publishers

Vertical Deal Sites

Data

Low Barriers to Entry…

10/28/2008 0:00 10/15/2010 18:36 2/11/2011 17:510

50

100

150

200

250

300

350

400 400 US Daily Deal Sites

Source: yipit.com. US only, see blog.yipit.com for further data. Worldwide figure greater than 3,000 (TechCrunch, 7/30/10)

Source: Needham & Company LLC (Mark’s whiteboard)

…High Barriers to ScaleThe Virtuous Cycle of Daily Deals

More Sales

More Conversions

More Deal Personalizatio

n

More Deals

More Subscribers

Improved Media Buying

More Salespeople

More Cities

Most Popular Offers in Austin

LivingSocialSalon 505 – 82% off$500K revenue – 4,715 sold

Groupon

Source: Yipit Data (http://yipit.com/data)

Elements Laser Spa – 69% off$218K revenue – 1,569 sold

Revenue Varies by Category

Source: Yipit Data (http://yipit.com/data)

Frequent Austin Deal Types

About Yipit“Kayak.com” for Daily DealsPersonalized based on where you are and what you like

Yipit API>10K Daily Deals per month from 400 Daily Deal servicesyipit.com/about/api

Yipit DataPast offer details and competitive analysisyipit.com/data