dahlia beauty dream opportunity analysis project

Business Plan (OAP) UTeM

BUSINESS PLANOpportunity

Analysis Project

Prepared for:En. Albert Feisal

Ismail

Prepared by:Dahlia Beauty

Dream Enterprise

Business Plan (OAP) UTeM

Our Logo:

Business Plan (OAP) UTeM

Team’s Members:

Business Plan (OAP) UTeM

Nur Hidayah Jadid

Business Plan (OAP) UTeM

Rozlina Roshman

Business Plan (OAP) UTeM

Siti Zubaidah Kusnan

Business Plan (OAP) UTeM

Nur Farahin Salleh

Business Plan (OAP) UTeM

Zuliana Kartini Zulkifli

Business Plan (OAP) UTeM

Company’s Structure:

Business Plan (OAP) UTeM

Financial Department

Marketing Department

Business Department

Company’s Departments:

Business Plan (OAP) UTeM

Business Idea:

• One of our team member involve in this business about six months

experiences

• Registered under Suruhanjaya Syarikat Malaysia

Business Plan (OAP) UTeM

Our Products:

Business Plan (OAP) UTeM

Business Plan (OAP) UTeM

Business Plan (OAP) UTeM

Business Plan (OAP) UTeM

Business Plan (OAP) UTeM

Value Proposition:

“Experience The Pure Beauty”

Business Plan (OAP) UTeM

Key Activities: A-day-in-life Scenario – regular day,

problem, economic consequences & enabling factors

Strategy Canvas - factors of buying a product or service

Buyer Utility Grid- point in product life cycle to add value

Business Plan (OAP) UTeM

Customer Segment:Gender

AgeType of skin

ClimateDaily Routine

Business Plan (OAP) UTeM

Customer Relation: Promotion during festival –

Hari Raya sale, Merdeka sale (open additional discounts on

certain products) Membership card

Send customers advance notice of special sales Free gifts Voucher

Lucky draw

Business Plan (OAP) UTeM

Channels:Our beauty

product focus for all women in the range of 18 years and above.

Suitable for all Asian

skins.

Business Plan (OAP) UTeM

Market Research Data:

Identify Official Government

Sources of Market and Industry Data.

Identify Additional Sources of

Analysis

Understand the

International Marketplace

Business Plan (OAP) UTeM

SWOT Analysis:

Business Plan (OAP) UTeM

Online Service:

Business Plan (OAP) UTeM

Direct Buying:

Business Plan (OAP) UTeM

Competition & Positioning:

Business Plan (OAP) UTeM

• LOAN• FC: RENTAL, UTILITIES

• VC : PRODUCT

• PROMOTION : -FESTIVAL

• DELIVERY COST• PURCHASING

COST• PACKAGING

OPERATION COST

MARKETING COST

LIABILITIESSALE COST

Cost Structure:

Business Plan (OAP) UTeM

Key

Reso

urce

:

Business Plan (OAP) UTeM

Target Revenue:

Business Plan (OAP) UTeM

Business Plan (OAP) UTeM

Major Risks:

• Fake product• Similar product sold in the market

• Fraud

Business Plan (OAP) UTeM

The End

Questions ???

Business Plan (OAP) UTeM