dahlia beauty dream opportunity analysis project
TRANSCRIPT
Business Plan (OAP) UTeM
BUSINESS PLANOpportunity
Analysis Project
Prepared for:En. Albert Feisal
Ismail
Prepared by:Dahlia Beauty
Dream Enterprise
Business Plan (OAP) UTeM
Our Logo:
Business Plan (OAP) UTeM
Team’s Members:
Business Plan (OAP) UTeM
Nur Hidayah Jadid
Business Plan (OAP) UTeM
Rozlina Roshman
Business Plan (OAP) UTeM
Siti Zubaidah Kusnan
Business Plan (OAP) UTeM
Nur Farahin Salleh
Business Plan (OAP) UTeM
Zuliana Kartini Zulkifli
Business Plan (OAP) UTeM
Company’s Structure:
Business Plan (OAP) UTeM
Financial Department
Marketing Department
Business Department
Company’s Departments:
Business Plan (OAP) UTeM
Business Idea:
• One of our team member involve in this business about six months
experiences
• Registered under Suruhanjaya Syarikat Malaysia
Business Plan (OAP) UTeM
Our Products:
Business Plan (OAP) UTeM
Business Plan (OAP) UTeM
Business Plan (OAP) UTeM
Business Plan (OAP) UTeM
Business Plan (OAP) UTeM
Value Proposition:
“Experience The Pure Beauty”
Business Plan (OAP) UTeM
Key Activities: A-day-in-life Scenario – regular day,
problem, economic consequences & enabling factors
Strategy Canvas - factors of buying a product or service
Buyer Utility Grid- point in product life cycle to add value
Business Plan (OAP) UTeM
Customer Segment:Gender
AgeType of skin
ClimateDaily Routine
Business Plan (OAP) UTeM
Customer Relation: Promotion during festival –
Hari Raya sale, Merdeka sale (open additional discounts on
certain products) Membership card
Send customers advance notice of special sales Free gifts Voucher
Lucky draw
Business Plan (OAP) UTeM
Channels:Our beauty
product focus for all women in the range of 18 years and above.
Suitable for all Asian
skins.
Business Plan (OAP) UTeM
Market Research Data:
Identify Official Government
Sources of Market and Industry Data.
Identify Additional Sources of
Analysis
Understand the
International Marketplace
Business Plan (OAP) UTeM
SWOT Analysis:
Business Plan (OAP) UTeM
Online Service:
Business Plan (OAP) UTeM
Direct Buying:
Business Plan (OAP) UTeM
Competition & Positioning:
Business Plan (OAP) UTeM
• LOAN• FC: RENTAL, UTILITIES
• VC : PRODUCT
• PROMOTION : -FESTIVAL
• DELIVERY COST• PURCHASING
COST• PACKAGING
OPERATION COST
MARKETING COST
LIABILITIESSALE COST
Cost Structure:
Business Plan (OAP) UTeM
Key
Reso
urce
:
Business Plan (OAP) UTeM
Target Revenue:
Business Plan (OAP) UTeM
Business Plan (OAP) UTeM
Major Risks:
• Fake product• Similar product sold in the market
• Fraud
Business Plan (OAP) UTeM
The End
Questions ???
Business Plan (OAP) UTeM