customers before code – codestock 2015

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CUSTOMERS BEFORE CODE

UNDERSTAND YOUR MARKET BEFORE YOU BUILD YOUR PRODUCT

SHAWN YEAGER

CODESTOCK – JUNE 11, 2015

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HOUSEKEEPING

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@SHAWNYEAGER

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#CODESTOCKCBC

YOUR CUSTOMERS KNOW BEST

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MOST STARTUPS

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#CODESTOCKCBC

“UBER'S VALUATION JUMPED $15 BILLION IN A SINGLE WEEK,

ACCORDING TO ONE BILLIONAIRE HEDGE FUND MANAGER”

BUSINESS INSIDER, MAY 18, 2015

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FORTUNE.COM

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THIS SHIT IS HARD

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OPPORTUNITY

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“A STARTUP IS AN ORGANIZATION FORMED TO SEARCH FOR A

REPEATABLE AND SCALABLE BUSINESS MODEL.”

–STEVE BLANK

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“LEAN STARTUP ISN'T ABOUT BEING CHEAP [BUT IS ABOUT] BEING LESS

WASTEFUL AND STILL DOING THINGS THAT ARE BIG.”

–ERIC RIES

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WHAT LEADS TO WASTE?

BOILING THE OCEAN – BUILDING TOO MUCH TOO SOON

EXPECTING UNREALISTIC CHANGES IN USER BEHAVIOR

LETTING ONE BIG CUSTOMER/PARTNER DRIVE PRODUCT

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#CODESTOCKCBC

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#CODESTOCKCBC

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#CODESTOCKCBC

CUSTOMER DEVELOPMENT ≠

PRODUCT DEVELOPMENT

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#CODESTOCKCBC

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LEANSTACK.COM

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DO

HAVE A PLAN

INTERVIEWS IN PERSON

TAKE NOTES

KEEP GOING UNTIL YOU HAVE “FIT”

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#CODESTOCKCBC

DON’T

USE A SURVEY

USE THE PHONE

WING IT

LET THE RESULTS COLLECT DUST

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#CODESTOCKCBC

RESOURCESMARKET-BY-NUMBERS.COM/CUSTOMER-DEVELOPMENT/

LEANSTACK.COM/CUSTOMER-DEVELOPMENT-GETTING-STARTED/

BUSINESS MODEL GENERATION

LEAN STARTUP

RUNNING LEAN

THE MOM TEST

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Q&A@SHAWNYEAGER

SHAWN@BACKPORCHGROUP.COM

BACKPORCHGROUP.COM

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