curative | what is social design?

WHAT IS SOCIAL DESIGN?

Prepared with care for Whitecliffe College: Graphic Design

16 May 2012

Jade Tang

Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz

Presentation overview:• WhatisSocialDesign?• Whyshouldyoucare,asaDesigner?• Casestudyexamples• WhoisbehindthisDesignrevolution?• Howcanyougetinvolved?• AnyQuestions?

www.curative.co.nzPrepared with care for Whitecliffe College: Graphic Design | 16 May 2012

Who’s in the room?

Eddy HelmPlanner, Believer, Doer.

Jade TangDesigner, Dreamer, Doer.

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Good Design

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Design for Good

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Design for Social Good

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What is Social Design?[DISCUSS]

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What is Social Design?

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What is Social Design?

Socialdesignhasmanydefinitionsandthetermisputtoverydifferentusesacrosstheglobe.

1)Somedefinitionsexistwithinthedesignworldandreferstodesigninitstraditionalsense,meaningtheshapingofproductsandservices.2)Otherdefinitionsrefertosocialdesignasthecreationofsocialreality;designofthesocialworld.

–http://en.wikipedia.org/wiki/Social_design

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Why should you care, as a Designer?

[DISCUSS]

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Why should you care?

Ask yourself:

• Doesitcontributevisuallytotheworldinwhichwelive?• Isthemessagetotallyconcernedwiththeproductorserviceoffered?• Istheproductorserviceentirelybeneficial,orcoulditbeharmful?• Isthedesignefficientinit’suseofmaterials?• Weretheproducerstreatedfairly?

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Why should you care? “ Designers have to make their own choices as to how best to contribute to our shared culture.

All graphic design is by its nature social, so it is a matter of which kinds of social engagements are most desirable to you. ” – Sheila Levrant de Bretteville

Professor and Director of Studiesin Graphic Design at Yale University, USA.

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Case study examples[SITBACK&RELAX]

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The Girl Effect: Case-study example

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ONE: Case-study example

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The ONE Campaign: ONEbyONE22 Oct 2006

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The ONE Campaign: The F Word: Famine is the Real Obscenity (International)3 Oct 2011

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The ONE Campaign: Voices: Thank you20 Aug 2008

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More international examples:

• CharityWater http://www.charitywater.org/

• ItGetsBetter http://www.itgetsbetter.org/

• JoinRed http://www.joinred.com/

• Unicef+Dulux http://www.ownacolour.com/

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Curative experience: Key-Learnings

• Timelines:Short/Long• Budgets:Little/None• Resourcestretched• Onepiecetothepuzzle• Creative• Collaboration

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Who is behind this Design revolution?

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Books / Publications• DesignRevolution

Emily Pilloton, Project H Design

• Howtobeagraphicdesignerwithout losingyoursoul Adrian Shaughnessy

• Good:Anintroductiontoethicsin graphicdesign Lucienne Roberts

• Human-CentredDesignToolkit IDEO

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Agency / Studios• IDEO

http://ideo.com/ http://ideo.org/ http://hcdconnect.org/

• GoodCorp http://goodcorps.com/ http://good.is/

• FrogDesign http://frogdesign.com// http://designmind.frogdesign.com/

• PipelineProjects http://www.goodfornothing.co/

• ThinkPublic http://thinkpublic.com/

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Other: Networks, Competitions, Projects, Exhibitions, Events, Other...

• Design21 http://www.design21sdn.com/

• AIGACause/Affect http://cause-affect.org/

• JessicaHische:52x52 http://52x52.org/

• Designforother90% http://www.designother90.org/

• TheFeast http://feastongood.com/

• Common http://www.common.is/

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How can you get involved?

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Get involved: yMedia

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Get involved: Curative

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Get involved: CreativeMornings

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Get involved: The FEAST

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Any Questions?[DISCUSSION]

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THANK YOU

Prepared with care jade@curative.co.nz

@Curative_NZ

Whitecliffe College Graphic Design