curative | using your brand effectively
DESCRIPTION
A brand should be so much more than a logo. It should be unique to your organisation. It should be present in everything you do, online or off. And it should connect you with your audience. In this seminar, Jade & Eddy from Curative will explore ways to enable you to unlock the power of your brand and introduce online tools to effectively communicate with, grow and manage your community. You will learn: - How to understand, articulate and share your brand with your community - How to reach your audience online - How to curate online tools to maximise your marketing budget Your brand has value. Learn how to make the most of it.TRANSCRIPT
USING YOUR BRAND EFFECTIVELY
Prepared with care for Dance Aotearoa New Zealand (DANZ)
2 May 2012
Eddy Helm + Jade Tang
Prepared with care for Dance Aotearoa New Zealand (DANZ) | 2 May 2012 Eddy Helm + Jade Tang
Who’s in the room?
Eddy HelmPlanner, Believer, Doer.
Jade TangDesigner, Dreamer, Doer.
Prepared with care for Dance Aotearoa New Zealand (DANZ) | 2 May 2012 Eddy Helm + Jade Tang
Seminar overview:• Whatisbrand?• Communicatingyourbrandtoyourcommunity• Workshopexercise - Understanding your brand - Curating online tools to engage your community
• Feedbackdiscussion&questions
Prepared with care for Dance Aotearoa New Zealand (DANZ) | 2 May 2012 Eddy Helm + Jade Tang
CreativeMornings Introduction to case-study exemplar
Prepared with care for Dance Aotearoa New Zealand (DANZ) | 2 May 2012 Eddy Helm + Jade Tang
What is brand?Not just a logo
Prepared with care for Dance Aotearoa New Zealand (DANZ) | 2 May 2012 Eddy Helm + Jade Tang
What is brand?Visual language
Prepared with care for Dance Aotearoa New Zealand (DANZ) | 2 May 2012 Eddy Helm + Jade Tang
What is brand?Culture
Prepared with care for Dance Aotearoa New Zealand (DANZ) | 2 May 2012 Eddy Helm + Jade Tang
What is brand?Tone of voice
Prepared with care for Dance Aotearoa New Zealand (DANZ) | 2 May 2012 Eddy Helm + Jade Tang
What is brand?Audience/Community
Prepared with care for Dance Aotearoa New Zealand (DANZ) | 2 May 2012 Eddy Helm + Jade Tang
Why?“People don’t buy what you do, they buy why you do it”
Simon Sinek
Prepared with care for Dance Aotearoa New Zealand (DANZ) | 2 May 2012 Eddy Helm + Jade Tang
Why?
Tina Roth Eisenberg Founder
Prepared with care for Dance Aotearoa New Zealand (DANZ) | 2 May 2012 Eddy Helm + Jade Tang
Communicating your brand:to your Community
Prepared with care for Dance Aotearoa New Zealand (DANZ) | 2 May 2012 Eddy Helm + Jade Tang
Communicating your brand:via Social Media
Prepared with care for Dance Aotearoa New Zealand (DANZ) | 2 May 2012 Eddy Helm + Jade Tang
Communicating your brand:via Facebook
Prepared with care for Dance Aotearoa New Zealand (DANZ) | 2 May 2012 Eddy Helm + Jade Tang
Communicating your brand:via Twitter
Prepared with care for Dance Aotearoa New Zealand (DANZ) | 2 May 2012 Eddy Helm + Jade Tang
Communicating your brand:via Eventbrite (event registrations)
Prepared with care for Dance Aotearoa New Zealand (DANZ) | 2 May 2012 Eddy Helm + Jade Tang
Communicating your brand:via Tumblr (blog)
Prepared with care for Dance Aotearoa New Zealand (DANZ) | 2 May 2012 Eddy Helm + Jade Tang
Communicating your brand:via Vimeo (videos)
Prepared with care for Dance Aotearoa New Zealand (DANZ) | 2 May 2012 Eddy Helm + Jade Tang
Communicating your brand:via Flickr (photos)
Prepared with care for Dance Aotearoa New Zealand (DANZ) | 2 May 2012 Eddy Helm + Jade Tang
Communicating your brand:via Mailchimp (e-newsletter)
Prepared with care for Dance Aotearoa New Zealand (DANZ) | 2 May 2012 Eddy Helm + Jade Tang
Communicating your brand:via your Website
Prepared with care for Dance Aotearoa New Zealand (DANZ) | 2 May 2012 Eddy Helm + Jade Tang
‘ Now it’s your turn ’
[WORKSHOP]
Prepared with care for Dance Aotearoa New Zealand (DANZ) | 2 May 2012 Eddy Helm + Jade Tang
‘ Feedback & Questions ’
[DISCUSSION]
Prepared with care for Dance Aotearoa New Zealand (DANZ) | 2 May 2012 Eddy Helm + Jade Tang
THANK YOU
Prepared with care [email protected] [email protected]
Dance Aotearoa New Zealand seminar