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Curaçao Creative Cross Media Hub

Fiona Curie Innovation Manager

Traditional media

Radio stations: 28

Newspapers: 8

Television stations: 4

Media shift

• Newspapers are having a hart time selling ads

• Fewer big communication companies

• Facebook campaigns are increasing

• Collaboration between small companies in media and business support

Cross Media

A media property, service, story or experience distributed across media platforms using a variety of media forms.

Cross media is highly influenced by the trend of digitization.

Cross cutting of creative industries and ICT.

Source: Cross Media Monitor TNO (2013)

Cross Media

Creative industries are specialized in creating content

Examples: arts, newspapers, books, music, television, advertising, architecture, film, games, events.

ICT is specialized in distribution of content

Examples: Telecommunications, IT, printing.

New Media

Content available on-demand through the Internet, accessible on any digital device, usually containing interactive user feedback and creative participation.

Examples: online news(papers), online communities, blogs, wikis, streaming video and audio, highly interactive user interfaces, live internet broadcasting, telephone and digital data integration and video games and social media.

Time line media development

Newspaper

±1825

Telephone ±1875

Motion Pictures

and Radio

1900-1925

Television and Cable TV

1925-1950

Internet 1983

Google 1996

Wikipedia

2001

LinkedIn 2002

Facebook 2003

Youtube 2005

Twitter

2006

Instagram 2010

Internet of Things

Traditional/Old Media New Media

ICT and creative industries in Curaçao in 2011:

• 3850 employed persons, 6.5% of total economy of Curaçao (2011)

• 1170 firms, 9.2% of total number of firms in Curaçao (2011)

• 460 million NAf value added, 8.7% of gross domestic product (2010)

• Growth rate 4.9% per year in 2005-2010 (value added in current prices), 4.7% py for total economy of Curaçao

Source: Cross Media Monitor TNO (2013), based on CBS Curaçao

ICT and creative industries in Curaçao: 3850 employed persons in 2011

Cross Media Monitor TNO (2013)

Curaçao Business Census 2014:

Frequency %

Cultural and Natural Heritage 16 0.3

Performance and Celebration 15 0.3

Visual Arts and Crafts 207 3.8

Books and Press 51 0.9

Audio-visual and Interactive Media

22 0.4

Design and Creative Services 77 1.4

Tourism 53 1

Restaurants 661 12.2

Sports 98 1.8

Beauty 252 4.6

Other 33 0.6

Total 1485 27.4

NR 3940 72.6

388, 7.1% of business that participated to the Curaçao Business Census (5425) are part of the cultural domains: • Cultural and Natural Heritage;

Performance and Celebration; • Visual Arts and Crafts; • Books and Press; • Audio-visual and Interactive Media*; • Design and Creative Services.

Curaçao Creative Cross Media ecosystem

Creative

Curaçao Film Institute

Curaçao Film Festival

Creative Lab

Entrepreneurs

ICT & Technology

Internet: UTS, FLOW, TRES

Redundant submarine fiber optic cables

Curaçao Innovation & Technology Institute

Blue Nap Data Centre

AMS-IX Caribbean

CARICERT

Culture

Carnival, “Seu”

Street Art Skalo

Curaçao North Sea Jazz Festival

IBB, Uniarte, Kura di Arte, Teatro Luna Blou, La Tentasion, etc.

Benefits of Cross Media/New Media

• Cost-effective and effortless business communication;

• Productivity and innovation;

• Knowledge sharing;

• Fits our labor market with many small companies;

• Contribution to other economic and societal developments.

Benefits of Curaçao as a Creative Cross Media Hub

• More business and employment;

• One digital, creative multimedia industry instead of separate industries with little added value;

• Gateway to the region and to Europe;

• Hotbed for entrepreneurs and startups.

Examples – New Media development in Curaçao

https://www.youtube.com/watch?v=_Lowo7EkAMg

Stampwallet

• Loyalty app

• Curaçao Innovation Award winner 2016

Conditions for further development of the Creative Cross Media

• Quadruple helix: Govt., Entrepreneurs, Educational institutions, Research institutions

• Vision for innovation in media;

• Promote innovation in public sector and private sector through policy and incentives;

• Improved business climate; eliminate red tape;

• Investments in education to improve quality (coding in schools, languages);

• Training institutions for digital and media skill development;

• Manpower plan;

• Attract/import knowledge (digital nomads, diaspora, HNW individuals, institutions);

• Incubators and accelerators (meeting point, environment for experiments/testing);

• FabLab/Maker spaces;

• Collaboration between Cultural, Creative and ICT ecosystem.