curaçao creative media hub - octa-innovation.euocta-innovation.eu/wp-content/uploads/2017/04... ·...
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Curaçao Creative Cross Media Hub
Fiona Curie Innovation Manager
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Traditional media
Radio stations: 28
Newspapers: 8
Television stations: 4
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Media shift
• Newspapers are having a hart time selling ads
• Fewer big communication companies
• Facebook campaigns are increasing
• Collaboration between small companies in media and business support
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Cross Media
A media property, service, story or experience distributed across media platforms using a variety of media forms.
Cross media is highly influenced by the trend of digitization.
Cross cutting of creative industries and ICT.
Source: Cross Media Monitor TNO (2013)
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Cross Media
Creative industries are specialized in creating content
Examples: arts, newspapers, books, music, television, advertising, architecture, film, games, events.
ICT is specialized in distribution of content
Examples: Telecommunications, IT, printing.
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New Media
Content available on-demand through the Internet, accessible on any digital device, usually containing interactive user feedback and creative participation.
Examples: online news(papers), online communities, blogs, wikis, streaming video and audio, highly interactive user interfaces, live internet broadcasting, telephone and digital data integration and video games and social media.
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Time line media development
Newspaper
±1825
Telephone ±1875
Motion Pictures
and Radio
1900-1925
Television and Cable TV
1925-1950
Internet 1983
Google 1996
Wikipedia
2001
LinkedIn 2002
Facebook 2003
Youtube 2005
2006
Instagram 2010
Internet of Things
Traditional/Old Media New Media
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ICT and creative industries in Curaçao in 2011:
• 3850 employed persons, 6.5% of total economy of Curaçao (2011)
• 1170 firms, 9.2% of total number of firms in Curaçao (2011)
• 460 million NAf value added, 8.7% of gross domestic product (2010)
• Growth rate 4.9% per year in 2005-2010 (value added in current prices), 4.7% py for total economy of Curaçao
Source: Cross Media Monitor TNO (2013), based on CBS Curaçao
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ICT and creative industries in Curaçao: 3850 employed persons in 2011
Cross Media Monitor TNO (2013)
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Curaçao Business Census 2014:
Frequency %
Cultural and Natural Heritage 16 0.3
Performance and Celebration 15 0.3
Visual Arts and Crafts 207 3.8
Books and Press 51 0.9
Audio-visual and Interactive Media
22 0.4
Design and Creative Services 77 1.4
Tourism 53 1
Restaurants 661 12.2
Sports 98 1.8
Beauty 252 4.6
Other 33 0.6
Total 1485 27.4
NR 3940 72.6
388, 7.1% of business that participated to the Curaçao Business Census (5425) are part of the cultural domains: • Cultural and Natural Heritage;
Performance and Celebration; • Visual Arts and Crafts; • Books and Press; • Audio-visual and Interactive Media*; • Design and Creative Services.
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Curaçao Creative Cross Media ecosystem
Creative
Curaçao Film Institute
Curaçao Film Festival
Creative Lab
Entrepreneurs
ICT & Technology
Internet: UTS, FLOW, TRES
Redundant submarine fiber optic cables
Curaçao Innovation & Technology Institute
Blue Nap Data Centre
AMS-IX Caribbean
CARICERT
Culture
Carnival, “Seu”
Street Art Skalo
Curaçao North Sea Jazz Festival
IBB, Uniarte, Kura di Arte, Teatro Luna Blou, La Tentasion, etc.
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Benefits of Cross Media/New Media
• Cost-effective and effortless business communication;
• Productivity and innovation;
• Knowledge sharing;
• Fits our labor market with many small companies;
• Contribution to other economic and societal developments.
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Benefits of Curaçao as a Creative Cross Media Hub
• More business and employment;
• One digital, creative multimedia industry instead of separate industries with little added value;
• Gateway to the region and to Europe;
• Hotbed for entrepreneurs and startups.
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Examples – New Media development in Curaçao
https://www.youtube.com/watch?v=_Lowo7EkAMg
Stampwallet
• Loyalty app
• Curaçao Innovation Award winner 2016
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Conditions for further development of the Creative Cross Media
• Quadruple helix: Govt., Entrepreneurs, Educational institutions, Research institutions
• Vision for innovation in media;
• Promote innovation in public sector and private sector through policy and incentives;
• Improved business climate; eliminate red tape;
• Investments in education to improve quality (coding in schools, languages);
• Training institutions for digital and media skill development;
• Manpower plan;
• Attract/import knowledge (digital nomads, diaspora, HNW individuals, institutions);
• Incubators and accelerators (meeting point, environment for experiments/testing);
• FabLab/Maker spaces;
• Collaboration between Cultural, Creative and ICT ecosystem.