culture design: mapping your company culture
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CULTURE DESIGN: MAPPING YOUR COMPANY CULTURE NOVEMBER 19, 2014
General Assembly | San Francisco, CA
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Goal: for everyone to
leave with at least one
new culture mapping
technique to explore
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Hi, we are XPLANE Design
Consulting
Organizational
Change
Visual
Communications
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words alone words and images
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Meet your neighbors
DRAW: The organizational culture value most important to you
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What is culture?
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Culture = the habits of a group
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Why is it so hard to describe?
culture is the set of things that we’ve (unconsciously)
mutually agreed are normal
CULTURE MAPPING
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What questions should a
culture map answer?
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What do we value?
How should we work together?
What makes people successful here?
Who should we hire?
What can guide us in decision making?
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“When your values are clear to
you, making decisions becomes
easier.” – roy disney
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How do companies
document their culture?
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Why do culture
mapping?
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Because we want to:
1. Create it
2. Understand it
3. Change it
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Choose your own adventure!
Aspirational
culture map Tell-it-like-it-
is culture map
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Creating a
culture
Important for:
start-ups
high growth
High change
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1. Get the right people in the
room
2. Ask the right questions
3. Visualize it (big!)
4. Make it a management tool
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1. Get the right people in the
room
2. Ask the right questions
3. Visualize it (big!)
4. Make it a management tool
See appendix for more details
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1. Get the right people in the
room
2. Ask the right questions
3. Visualize it (big!)
4. Make it a management tool
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1. Get the right people in the
room
2. Ask the right questions
3. Visualize it (big!)
4. Make it a management tool
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understanding
a culture
Important for:
Mature organizations
Organizations seeking to
change culture
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Various Tools
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Chris Argyris (Harvard)
Dave Gray (XPLANE founder)
CULTURE MAPPING
Edgar schein (mit)
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Evidence
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Evidence Why?
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Evidence Why?
Levers
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Evidence Why?
Levers Why?
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Evidence Why?
Levers Why?
Values
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Evidence Why?
Levers Why?
Values Why?
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Evidence Why?
Levers Why?
Values Why?
Assumptions
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Why
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Espoused Theory
What we say we value
Theory - in - use
What we demonstrate
with our behavior
Chris Argyris (Harvard)
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Evidence Why?
Levers Why?
Values Why?
Assumptions
Espoused theories
Theories in use
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A TOOL
Dave Gray (XPLANE founder)
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Our Story
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We
Created
It.
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We
continually seek
to refine & understand it.
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Choose your own adventure!
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Thank you! Kathryn jarrell - kjarrell@xplane.com
Stephanie gioia - sgioia@xplane.com
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Appendix: 7 games for aspirational culture mapping
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Appendix: 7 games for aspirational culture mapping
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