culture days national congress 2014 - wordpress 101

Wordpress 101Culture Days Congress 2014

Warren Wilansky, Founder, Plank Design

Hi!Welcome to our Workshop

I’m @WarrenWilanskyI’m from @Plank

Who are you?And why are you here?

Why Wordpress?It’s meant for Digital Publishing

Using Wordpresswordpress.org vs. wordpress.com

Using WordpressDesign vs. Templates

Using WordpressPublishing Posts & Pages

Using WordpressCustomization

Plug-ins• Yoast: https://yoast.com/wordpress/plugins/seo/

• Google Analytics: http://wordpress.org/plugins/google-analytics-for-wordpress/

• Askimet: https://wordpress.org/plugins/akismet/

• 25 Social Plugins for Wordpress: http://www.smashingmagazine.com/2012/02/22/25-social-media-plugins-wordpress/

• Polylang: https://wordpress.org/plugins/polylang/

• Keep up to date!

StrategyChoose a Focus

StrategyBe Passionate, Be Interesting

StrategyPublish Regularly

StrategyEditorial Calendar

StrategyCategories & Tags

StrategyComments & Community

StrategyImagery & Media

Driving TrafficSocial Media

Driving TrafficTraditional Marketing

Driving TrafficNetworking

Q&AAsk Me Anything!

Interesting Links• 25 Common Mistakes: http://www.wpbeginner.com/beginners-guide/

25-most-common-wordpress-mistakes-to-avoid/

• SEO Tutorial: https://yoast.com/articles/wordpress-seo/

• Content Strategy: http://www.pragmatic-web.co.uk/an-introduction-to-content-strategy-for-wordpress-sites/

• SEO Strategy: http://wpcandy.com/teaches/wordpress-seo-strategy/#.U0M3J171wXs

• Smashing Wordpress: http://www.amazon.com/Smashing-WordPress-Beyond-Magazine-Series/dp/0470684151/ref=cm_lmf_tit_3

• Explore the Plugin Directory: http://wordpress.org/plugins/