crowdfunding br

¹ Journalist graduated from Faculdade Cásper Líbero with a Master’s Degree in Communications from PUC-SP.

² Professor of the Journalism and Publishing Department at ECA-USP and coordinator of the COM+ research group.

Crowdfunding in Brazil

Guilherme Felitti¹ and Elizabeth Saad Corrêa²

"Crowd + funding"

coined in 2006 to define an online plataform in which

people - mostly unkown to each other - donate money to

a common cause

Crowdfunding in Brazil

That’s not random: 95% of the

US$ 2,7 bi to crowdfunding

sites in 2012 were given to

sites in US and Europe.

Crowdfunding in Brazil

The subject has been well explored in academic articles.

Eisfeld-Reschke and Wenzlaff (2011);

Hemer and Joachim (2011)

Mollick (2013);

Aitamurto (2011)

Lambert e Schwienbacher (2010);

Schwien-Bacher e Larralde (2010)

almost no academic reference just US$ 800,000 in 2012

Mapping the crowdfunding landscape in Brazil

Between Dec/11 and Dec/13, the research found 30 crowdfunding plataforms - 20 active and 10

already offline.

The analysis comprised:

Crowdfunding in Brazil

* founding date;

* reason of foundation;

* specificity/category;

* the initial investment;

* the amount of projects that were successfully financed;

* the amount passed on to users;

* the business model;

* date of shutting down (data collected for the already offline

platforms).

Observed pattern:

National players are only launched when there is a foreign successful pioneer.

In Jan/11, 2 years after KickStarter, Catarse was launched. Its founders classified it as the first Brazilian crowdfunding plataform.

Crowdfunding in Brazil

Before Kickstarter, two other sites were already doing crowdfunding in Brazil.

2009

2010

Crowdfunding in Brazil

First generalist crowdfunding in Brazil.

Where? Porto Alegre - RS

Why? Launched to help organize donations for a friend's wedding;

Results: More than 30,000 financed projects.

First plataform focused on musicI, just like ArtistShare

before KickStarter

Where? Rio de Janeiro - RJ

Why? Launched to help organize concerts featuring

international musicians.

Results: More 78 concerts around Brazil.

Niches

Music

Social Projects

Crowdfunding in Brazil

< 4%of the planned

amount was

achieved, even with

a big coverage on

Brazilian media

Crowdfunding no Brazil

The most well-known crowdfunding project in Brazil: MOPBr

Thank you!gfelitti@gmail.com

bethsaad@gmail.com

Crowdfunding in Brasil