cross platform facebook app dev

FACEBOOK EMBRACES X-PLATFORMJUNE 2012

Facebook push x-platform

Facebook have recently announced a raft of new measures to support x-platform developmentReleased just before the recent IPO, the new stance reflects: 1. A huge growth in mobile use of the platform2. An under-exploited revenue stream3. A need for a better mobile UX

Growth of Facebook mobile

• Facebook users spend more time on mobile (app or mobile web) – 7.5 hours1

• 425m mobile users5

• Ads have arrived2,3

• Facebook PMD support4

Growth of global mobile

1. 5.9bn mobiles globally (87%)

2. 1.2bn mobile web users

3. 2x mobile web to fixed broadband users

2007 2011 20150

1020304050607080

DesktopMobile

4. Mobile web to overtake desktop in 2 years!

Benefits for brands

1. Distribution through mobile– Links to installed native apps or App stores

2. Sharing loop offers seamless experience – Users not ‘disconnected’ and shown the Info page!

3. Enabling connections - more than the sum of its parts

Distribution through mobileSimilar features on mobile:

– Send a request– Post to News Feed / Wall– Open Graph– Like button (mobile web only)

Links directly to – native iOS/Android apps– App Store / Android Marketplace– Mobile web site

Sharing loop – desktop only

Desktop app used

Desktop storyDesktop newsfeed

Desktop app

visited

Desktop app used

Desktop story

Desktop newsfee

d

Desktop app

visited

Mobile app used

Mobile storyMobile

newsfeed

Mobile app visited

Sharing loop – desktop & mobile4 times the connections

Enabling connections

From To

Enabling connections

From To

Summary – why add mobile?

1. It’s what the user expects2. Improved virality3. Mobile is the future!

References1. http://

www.comscore.com/Press_Events/Press_Releases/2012/5/Introducing_Mobile_Metrix_2_Insight_into_Mobile_Behavior

2. http://venturebeat.com/2012/02/29/facebooks-mobile-ads/3. http://

profit.ndtv.com/News/Article/facebook-struggles-to-convert-900m-users-into-advertising-dollars-survey-305563

4. http://www.insidefacebook.com/2012/06/13/developers-can-now-find-out-what-devices-users-have-to-better-tailor-app-content/

5. http://techcrunch.com/2012/02/01/facebook-has-425-million-mobile-monthly-active-users-up-from-350-million-in-september/

6. http://econsultancy.com/uk/blog/10139-10-more-mind-blowing-mobile-infographics?utm_medium=email&utm_source=daily_pulse

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