#croday sujan patel & johnathan dane - 6 ways to seriously drive conversions with your content
Post on 21-Jan-2017
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Johnathan Dane | Sujan Patel6 Ways To Seriously Drive Conversions With Your Content@JohnathanDane | @SujanPatel
@JohnathanDane @SujanPatel @Unbounce #CROday
6 WAYS TO SERIOUSLY DRIVE CONVERSIONS WITH YOUR CONTENT
THANKS FOR JOINING US!We’ll be starting in just a few minutes.
@JohnathanDane @SujanPatel @Unbounce #CROday
Sujan PatelGM of Web Profits
Johnathan Dane Founder of KlientBoost
WHEN JOHNATHAN MET SUJAN (08/31/2015)
@JohnathanDane @SujanPatel @Unbounce #CROday
WHEN JOHNATHAN MET SUJAN
@JohnathanDane @SujanPatel @Unbounce #CROday
(08/31)
$100k/mo in 12 months$200k/mo in 18 months
@JohnathanDane @SujanPatel @Unbounce #CROday
CONTENT TYPES & CONTENT CATEGORIES
01
5 CONTENT CATEGORIES
1.Customer-Centric: topics that help or benefit your current customers
2.Promotion-Driven: topics that are designed specifically with promotion in mind
3.Thought Leadership: topics that strengthen your reputation in your industry
4.Tactical SEO: topics that are going after a specific SEO opportunity
5.Ideal Customer: topics that help/benefit/target your ideal customer
@JohnathanDane @SujanPatel @Unbounce #CROday
TYPES OF CONTENT
➔ Long / Short Articles ➔ Influencer Interviews ➔ Case Studies ➔ Aggregators ➔ Checklist➔ eBook➔ Expert tips➔ Glossary➔ How to...➔ Ultimate Guides ➔ Infographic
➔Checklists / Worksheets /Tools➔Reviews / Comparison ➔Video / Podcast ➔Images / Mixed Media➔Listicles ➔Meme/Gif➔Announcements / News➔Guest Posts➔Recipes➔Research / White paper ➔Timeline
@JohnathanDane @SujanPatel @Unbounce #CROday
This tool generates over 10,000 visitors a month and is responsible for 50 new customers a month
EXAMPLE: Tool
@JohnathanDane @SujanPatel @Unbounce #CROday
This “Runway Calculator” tool by Nat Eliason has a 40% conversion rate.
It solved a problem that regular text based content couldn’t solve.
EXAMPLE: Tool
@JohnathanDane @SujanPatel @Unbounce #CROday
Although more outdated now, PDF versions of a blog post can still help with email capture.
EXAMPLE: PDF Format
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EXAMPLE: Epic Content (10x Content)
1.2 Million Visitors
108 Thousand Visitors
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PROMOTION TECHNIQUES
02
“Create Less, PROMOTE MORE”“ Salma Jafri
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5 PROVEN WAYS TO PROMOTE CONTENT
1.QUOTE or CITE INFLUENCERS● Reach out to let them know● Use conversation to build long term relationship
2. EMAIL YOUR LIST● Use Welcome Mat from SumoMe● In Content Upgrades from OptinMonster
3. BUY FACEBOOK ADS● Try Contextual Ad networks such as Facebook Ads, Outbrain, Zemanta
4. USE MIXED MEDIA (images, video, click to tweet, embedded tweets)
5. SHARE WITH THOSE WHO’VE WRITTEN SIMILAR CONTENT
@JohnathanDane @SujanPatel @Unbounce #CROday
“Don’t write a single word until you’ve come up with 5 ways to promote content. 80% of your time should be spent on content promotion” “ Sujan Patel| @SujanPatel
@JohnathanDane @SujanPatel @Unbounce #CROday
PPC CATALYSTS
03
TYPES OF PPC CATALYSTS WE USE
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Facebook Boosted Posts Gmail Sponsored Promotions
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TYPES OF PPC CATALYSTS WE USE
@JohnathanDane @SujanPatel @Unbounce #CROday
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TYPES OF PPC CATALYSTS WE USE
@JohnathanDane @SujanPatel @Unbounce #CROday
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Create Your Own Custom Audiences:- Customer Files- Website Traffic- Lookalike Audience
TYPES OF PPC CATALYSTS WE USE
@JohnathanDane @SujanPatel @Unbounce #CROday
Lookalike Audiences to expand your, well, audience
TYPES OF PPC CATALYSTS WE USE
@JohnathanDane @SujanPatel @Unbounce #CROday
Google Analytics Audience Builder
TYPES OF PPC CATALYSTS WE USE
@JohnathanDane @SujanPatel @Unbounce #CROday
+ =
TYPES OF PPC CATALYSTS WE USE
@JohnathanDane @SujanPatel @Unbounce #CROday
=+
MOVING FUNNELS
04
FULL FUNNEL PROMOTION
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FULL FUNNEL PROMOTION
@JohnathanDane @SujanPatel @Unbounce #CROday
Cold Traffic = Blog Post(Not ready to buy)
Hot Traffic = Demo(Ready to buy)
FULL FUNNEL PROMOTION
@JohnathanDane @SujanPatel @Unbounce #CROday
FULL FUNNEL PROMOTION
@JohnathanDane @SujanPatel @Unbounce #CROday
FULL FUNNEL PROMOTION
@JohnathanDane @SujanPatel @Unbounce #CROday
FULL FUNNEL PROMOTION
@JohnathanDane @SujanPatel @Unbounce #CROday
FULL FUNNEL PROMOTION
@JohnathanDane @SujanPatel @Unbounce #CROday
FULL FUNNEL PROMOTION
@JohnathanDane @SujanPatel @Unbounce #CROday
FULL FUNNEL PROMOTION
@JohnathanDane @SujanPatel @Unbounce #CROday
FULL FUNNEL PROMOTION
@JohnathanDane @SujanPatel @Unbounce #CROday
REPURPOSING CONTENT
05
Linkedin1.Make sure your content fits in one of top
categories
2.Promotion within the 1st hour is the most important a.Email your listb.Beg your friends to upvotec.Tag @Linkedinpulse on twitterd.Email editor@linkedinpulse.com
3.Split your long form content into 2-3 articles.
4.It’s all about the article title
5.Add a CTA at the bottom of the article
@JohnathanDane @SujanPatel @Unbounce #CROday
Medium
Not bad ROI from spending 10 minutes a week copying and pasting
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CTA: Email Opt-in
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Top 5 Places to Republish Your Content
Why?
Millions of users!!!
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If you’re successful at content marketing, you’ll get tens of thousands of visitors. But why not place your content that already have millions of visitors?
SYNDICATION & DISTRIBUTION
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GUEST POSTING LIKE A BAWS
06
@JohnathanDane @SujanPatel @Unbounce #CROday
#1 FIND SITES THAT ARE ALREADY RANKING FOR YOUR TARGET KEYWORDS
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#2 PIGGY-BACK OFF DOMAIN AUTHORITY
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#3 WRITE AROUND YOUR FOCUS KEYWORDS
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GOOGLE PAGE 1 - “AdWords Management”
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GOOGLE PAGE 1 - “AdWords Ads”
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KLIENTBOOST RESULTS
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ALWAYS LEVEL UP
QUESTIONS?
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THANKS FOR JOINING US!
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