#croday sujan patel & johnathan dane - 6 ways to seriously drive conversions with your content

Johnathan Dane | Sujan Patel6 Ways To Seriously Drive Conversions With Your Content@JohnathanDane | @SujanPatel

@JohnathanDane @SujanPatel @Unbounce #CROday

6 WAYS TO SERIOUSLY DRIVE CONVERSIONS WITH YOUR CONTENT

THANKS FOR JOINING US!We’ll be starting in just a few minutes.


Sujan PatelGM of Web Profits

Johnathan Dane Founder of KlientBoost

WHEN JOHNATHAN MET SUJAN (08/31/2015)


WHEN JOHNATHAN MET SUJAN


(08/31)

$100k/mo in 12 months$200k/mo in 18 months


CONTENT TYPES & CONTENT CATEGORIES

01

5 CONTENT CATEGORIES

1.Customer-Centric: topics that help or benefit your current customers

2.Promotion-Driven: topics that are designed specifically with promotion in mind

3.Thought Leadership: topics that strengthen your reputation in your industry

4.Tactical SEO: topics that are going after a specific SEO opportunity

5.Ideal Customer: topics that help/benefit/target your ideal customer


TYPES OF CONTENT

➔ Long / Short Articles ➔ Influencer Interviews ➔ Case Studies ➔ Aggregators ➔ Checklist➔ eBook➔ Expert tips➔ Glossary➔ How to...➔ Ultimate Guides ➔ Infographic

➔Checklists / Worksheets /Tools➔Reviews / Comparison ➔Video / Podcast ➔Images / Mixed Media➔Listicles ➔Meme/Gif➔Announcements / News➔Guest Posts➔Recipes➔Research / White paper ➔Timeline


This tool generates over 10,000 visitors a month and is responsible for 50 new customers a month

EXAMPLE: Tool


This “Runway Calculator” tool by Nat Eliason has a 40% conversion rate.

It solved a problem that regular text based content couldn’t solve.

EXAMPLE: Tool


Although more outdated now, PDF versions of a blog post can still help with email capture.

EXAMPLE: PDF Format


EXAMPLE: Epic Content (10x Content)

1.2 Million Visitors

108 Thousand Visitors


PROMOTION TECHNIQUES

02

“Create Less, PROMOTE MORE”“ Salma Jafri


5 PROVEN WAYS TO PROMOTE CONTENT

1.QUOTE or CITE INFLUENCERS● Reach out to let them know● Use conversation to build long term relationship

2. EMAIL YOUR LIST● Use Welcome Mat from SumoMe● In Content Upgrades from OptinMonster

3. BUY FACEBOOK ADS● Try Contextual Ad networks such as Facebook Ads, Outbrain, Zemanta

4. USE MIXED MEDIA (images, video, click to tweet, embedded tweets)

5. SHARE WITH THOSE WHO’VE WRITTEN SIMILAR CONTENT


“Don’t write a single word until you’ve come up with 5 ways to promote content. 80% of your time should be spent on content promotion” “ Sujan Patel| @SujanPatel


PPC CATALYSTS

03

TYPES OF PPC CATALYSTS WE USE


Facebook Boosted Posts Gmail Sponsored Promotions

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Create Your Own Custom Audiences:- Customer Files- Website Traffic- Lookalike Audience



Lookalike Audiences to expand your, well, audience



Google Analytics Audience Builder



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MOVING FUNNELS

04

FULL FUNNEL PROMOTION




Cold Traffic = Blog Post(Not ready to buy)

Hot Traffic = Demo(Ready to buy)

REPURPOSING CONTENT

05

Linkedin1.Make sure your content fits in one of top

categories

2.Promotion within the 1st hour is the most important a.Email your listb.Beg your friends to upvotec.Tag @Linkedinpulse on twitterd.Email [email protected]

3.Split your long form content into 2-3 articles.

4.It’s all about the article title

5.Add a CTA at the bottom of the article


Medium

Not bad ROI from spending 10 minutes a week copying and pasting


CTA: Email Opt-in


Top 5 Places to Republish Your Content

Why?

Millions of users!!!


If you’re successful at content marketing, you’ll get tens of thousands of visitors. But why not place your content that already have millions of visitors?

SYNDICATION & DISTRIBUTION


GUEST POSTING LIKE A BAWS

06


#1 FIND SITES THAT ARE ALREADY RANKING FOR YOUR TARGET KEYWORDS


#2 PIGGY-BACK OFF DOMAIN AUTHORITY


#3 WRITE AROUND YOUR FOCUS KEYWORDS


GOOGLE PAGE 1 - “AdWords Management”


GOOGLE PAGE 1 - “AdWords Ads”


KLIENTBOOST RESULTS


ALWAYS LEVEL UP

QUESTIONS?


THANKS FOR JOINING US!


#croday sujan patel & johnathan dane - 6 ways to seriously drive conversions with your content

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