crisis preparedness

CRISIS PREPAREDNESSCommunicate Magazine Webinar

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• www.hillandknowlton.co.uk• blogs.hillandknowlton.com/

mediaandcrisis• .../hank• .../energy• @HK_London• @grantsmith8• +44 (0) 207 973 5921• 20 Soho Square

UNDERSTANDING CRISIS MANAGEMENT• The function, not the definition• Communication vs. management• The goal

HOW IT ALL WORKS

• Good crisis management is like a well-trained PIT crew– Procedures: how we’re going to work– Infrastructure: the tools we need to get

the job done– Team: the people who make it happen

PROCEDURES

• How we work– Crisis manual– Risk assessment / scenario planning– Pre-formed responses– Call-out procedure– Order of service

INFRASTRUCTURE

• The tools we need to get the job done:– Physical facilities– Contingency resources– Social media sits here

• It’s a dirty job but somebody’s got to do it!– Do you have the people you need– Do they have the training they need– Does your team structure have

appropriate depth and breadth

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• www.hillandknowlton.co.uk• blogs.hillandknowlton.com/

mediaandcrisis• .../hank• .../energy• @HK_London• @grantsmith8• +44 (0) 207 973 5921• 20 Soho Square (yes it’s old fashioned,

but we’re on Foursquare so it’s ok)

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