creativity in an age of digital disruption
Post on 19-Aug-2015
29.635 Views
Preview:
TRANSCRIPT
creativity in an age of digital disruption
Christel Quek @LADYXTEL
Understandingthe
battlegroundFighting the
WarDesigning the Battleplan
Christe l Quek @ladyxtel
creativity in an age of digital disruption
Understandingthe
battleground
Defining the Age ofDigital Disruption
What is prompting thisDigital Disruption
Christe l Quek @ladyxtel
creativity in an age of digital disruption
Fighting theWar
Index of 2013 Trends
& Beyond
Christe l Quek @ladyxtel
creativity in an age of digital disruption
Designing the Battleplan
Writing the Blueprintfor Success
Building Your Army
Christe l Quek @ladyxtel
creativity in an age of digital disruption
Understandingthe
battlegroundFighting the
WarDesigning the Battleplan
Christe l Quek @ladyxtel
creativity in an age of digital disruption
digital disruption ?what really constitutes the age of
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
“社会化媒体” mediasociety
evolution/transformation
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
2005
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
2013
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
2005 2013
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
Connectivity is Real & Omnipresent
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
Rise of the Always On, Connected Consumer
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
In 2013 , mobile deviceswill
exceednumber of people on this planet
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
Inundation of Information
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
Disconnect to Connect / Tune Out to Tune In
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
Big Data: Volume, Velocity, Variety Signals vs Noise
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
90% of data we see todaywas created in
the last 2 years
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
acceleration of
+ the
user trends
=of constant evolution
convergence
brand experiences
of tech, insight, intuition
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
Multiplicity of Screens: Building a Consistent Brand Experience is
more challenging than before
B E W H E R E T H E U S E R I S
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
90%of our media
interactions arescreen-based
4.4 hours
of ourleisure time isspent in front
of screens per day
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
time goal location attitude
context determines our media interactions
not just multi-platform, but a multi-screen strategy
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
digital disruption ?what is prompting this
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
1. I N C R E A S E D AC C E S S I B I L I T Y U S E R M O B I L I T Y
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
120million
on the net
443million
in the region
27%
net penetration
VIETNAMIndonesiaPhilippines
Christe l Quek @ladyxtel
Vietnam
22%Philippines
25%Indonesia
39%
% usedmobile banking
25th in MasterCard's Mobile
Payments Readiness Index
33rd in MasterCard's Mobile
Payments Readiness Index
13th in MasterCard's Mobile
Payments Readiness Index
Christe l Quek @ladyxtel
Vietnam
24%Philippines
66%Indonesia
78%
% net users<25 years old
Christe l Quek @ladyxtel
140%Mobile
Penetration
VIETNAM
127Million
mobile subscribers
56%access netby phone
Christe l Quek @ladyxtel
1stBlackBerry
Capital
indonesia
2ndin Asia for Twitter(11.5 million users)
4thGlobally for Facebook
(48 million users)
Chr iste l Quek @ladyxtel
87%tweets from
Mobile
indonesia
42%mobile usage on communication &
info search
61%accessed Facebook
via BlackBerry0.9
Billionspent on
eCommerce (6.5% net pop)
Christe l Quek @ladyxtel
98.7%watch videos
online
philippines
18.6hours spent online
(16.4 Asian Average)
95%Social Networking
Christe l Quek @ladyxtel
what’s Different
Vietnam
Smaller % of >25 years old
on net
Indonesia
infotainment big driver on
social
Philippines
videos = kingmobile not as
popular
Christe l Quek @ladyxtel
what’s similar
from
telling storiesto
making meaning
transitioning from
influencers tobrand
advocates
Mobile first in a Multi-Screen World
content community context
Christe l Quek @ladyxtel
2. E VO LV I N G U S E R B E H AV I O U RC A N B R A N D S K E E P U P ?
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
J U S T T H E T I P
O F T H E I C E B E R GChriste l Quek @ladyxtel
creativity in an age of digital
disruption
3. I N T E R S E C T I O N O F D I F F E R E N T “ G R A P H S ”
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
P E R S O N A LG R A P H
S O C I A LG R A P H
I N T E R E S TG R A P H
B E H AV I O U RG R A P H
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
P E R S O N A LG R A P H
All about your beliefs, core values, and personality.
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
S O C I A LG R A P H
a common data set which is open to a
wide variety of services.
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
I N T E R E S TG R A P H
All about curiosity.Tastes and preferences-
overlaps with individuals which resemble your
own.
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
B E H AV I O U RG R A P H
provides thefoundation for the
quantified selfmovement
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
4. R I S E O F T H EQ UA N T I F I E D S E L F
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
U S E R G R A P H S
+ B I G DATA
+ T E C H N O L O GY
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
Understandingthe
battlegroundFighting the
WarDesigning the Battleplan
Christe l Quek @ladyxtel
creativity in an age of digital disruption
war look like?
what will the
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
1. E VO L U T I O N O F T H EQ UA N T I F I E D S E L F
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
U S E R
self improvement : becoming better, faster, stronger
Q UA N T I F I E DS E L F
N I K E F U E L B A N DN I K E +
P E B B L E WATC HJ AW B O N E U P
M E L O NS A M S U N G G E A R
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
Q UA N T I F I E DU S E R
U S E R I M P R OV E D +M OT I VAT E D
S E L F
self improvement : becoming better, faster, stronger
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
2. I N C R E A S E D P O P U L A R I T Y O F W E A R A B L E C O M P U T I N G
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
Q UA N T I F I E DU S E R
W H E NT H E
TA K E S H E E D F R O M T H E C R O W D. . .
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
P E B B L E WATC H
U S D 1 M I L L I O NR A I S E D I N 2 8
H O U R S
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
Q UA N T I F I E DU S E R
T H E R E ’ S E V E NA M A N AG E M E N T S YS T E M F O R T H E AC T I V E
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
T I C T R AC
M A K I N G S U R EYO U W O N ’ T L O S E
S E N S E O F A L L YO U R DATA &
T R A N S L AT I N GI T TO M E A N I N G F U L
I N S I G H T S
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
U S E R G R A P H S
+ B I G DATA
+ T E C H N O L O GY
XChriste l Quek @ladyxtel
creativity in an age of digital
disruption
3. S O C I A L I S W H E R E YO U RU S E R S W I L L B E
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
C H AT A P P S - N I C H E CO N T E N T S H A R I N G
150millionusers
300millionusers
200million users
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
C H AT A P P S - N I C H E CO N T E N T S H A R I N G
USD 17million
(stickers) undisclosedUSD 1billion
valuationUSD 58.9million
(Q1 2013)
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
4. R E A L -T I M E M A R K E T I N G ;FA S T , F O C U S E D , F R I C T I O N L E S S
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
6 seconds
the new140
characters
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
5. E VO LV I N G S O C I A L C U R AT I O N TO G R O WO R G A N I C C O M M U N I T I E S
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
\
“The most successful curators include sites like The Huffington Post, that
embrace the three-legged-stool philosophy of creating some content, inviting visitors to contribute some content, and gathering links and articles from the web.
CREATED, CONTRIBUTED, AND COLLECTED
— the three ’c’s is a strong content mix that has a measurable impact.”Steven Rosenbaum
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
Understandingthe
battlegroundFighting the
WarDesigning the Battleplan
Christe l Quek @ladyxtel
creativity in an age of digital disruption
battle plan be?
what will my
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
your useris your heartware.
design a user-centricstrategy. designwith purpose &
personality
listen. insights are lessons from yesterday- from
tech trends & user behaviour.
iterate.
craft your brandnarrative before deciding
on individualbrand stories. combine
magic and logic, tap into your intuition
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
tap into insights
ideation& hair-pulling
craftingthe narrative
prototype & iteraterinse & repeat
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
army!I need my
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
I D E N T I F YM E A S U R E
I N F L U E N C EC O N TAC T I T E R AT EE VA L UAT E
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
Not everyone who shits on you is your enemyFeedback can be constructive
Not everyone who gets you out of shit is your
friendThe keyboard warrior/social maven/difficult client can twist feedback to suit their own purposes
When you’re in shit, keep your mouth shutDon’t say the wrong things and don’t act on impulse
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
USERS
brands
never underestimate
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
Relationships are Currency
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
In Asia, the value we put on relationships are particularly strong.
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
And here, loyalty will be the reward.
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
People won't care about brands until they see and feel that brands care about them
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
Simple because we don't buy from who we don't trust or love.
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
Admittedly the users weserve can be as fickle as they come
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
No thanks to the accelerated rate of technology we observe today.
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
The pursuit for their trust can betiring, challenging, and make us doubt
ourselves
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
“Are we in the right industry?What are we doing wrong?”
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
All we need to do is to be relentless, focused, fast, & frictionless.
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
We don’t need all the answers, but wedo need to keep asking the right
questions.
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
Just as not every girl falls for chocolates and flowers,
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
Not every user is made the same and can be pigeonholed in the same way.
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
In short, we need to move from hardware to heartware
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
Let’s be honest- the way to our pockets is through our hearts.
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
and the war for your bottom-line will be a war of hearts.
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
Are you ready?
Christe l Quek @ladyxtel
creativity in an age of digital
disruption
Christel Quek @LADYXTELemail: christel.quek@gmail.com
Thank You!
top related