creative eye africa web credentials

Our vision

“To become East Africa’s leading locally-borne marketing & communications agency"

Creative Eye Credentials

Our mission

“To provide effective marketing communication services by being relevant, creative and efficient"

Creative Eye Credentials

Who we are

•  A leading East African communications agency.

•  With fully staffed offices in Kenya, Rwanda and Tanzania.

•  Have worked on high profile brands across the local and regional markets.

Creative Eye Credentials

What  we  do  

Above  the  line  adver/sing  • We  produce  mul0  media  campaigns  to  get  your  business  known  and  enhance  your  organiza0on’s  image:      –  TV    –  Radio    –  Print    –  Outdoor    –  PR    –  Digital  

Creative Eye Credentials

What  we  do  Below  the  line  adver/sing  Your  brand  is  important,  which  is  why  we  work  with  you  to  develop  and  roll  out  direct  consumer  connec0on  opportuni0es  that  drive  volume  &  value  for  your  brand  

–  Experien0al  –  Point  of  Sale  –  Retail  Enhancement  –  Retail  Development  –  Promo0onal  Items  Collateral  

Creative Eye Credentials

Our  Achievements  

•  AMer  1  year  of  opera0on  in  Tanzania,  an  independent  survey  found  that  consumers  voted  Tigo  as  having:    – Best  Adver0sing  (over  50%  of  the  vote  in  the  majority  of  surveyed  areas)  

– Best  commercial  on  TV  (with  up  to  64%  of  the  vote)  

– Top  of  mind  awareness  in  the  largest  city    

Creative Eye Credentials

Our  Achievements  

•  We  were  awarded  the  DraM  FCB  award  for  Most  Crea0ve  Campaign  for  our  work  with  Tigo  on  their  Africa  Cup  of  Na0ons  campaign.  

•  We  are  the  recipients  of  the  DraM  FCB  award  for  Crea0ve  Excellence  Award  for  our  work  promo0on  the  Rwanda  Film  Fes0val,  ‘Hillywood’.    

Creative Eye Credentials

What  Makes  Us  Unique?  

Our Creative Eye Process involves: Step 1: Recognize

Step 2: Conceptualize Step 3: Actualize

The Creative Eye 3-Step Process

The Creative Eye Process

1. Recognize

• This involves clearly understanding and identifying the client situation. Utilizing research and fact-finding tools, the outcome of this is enhanced knowledge.

2. Conceptualize

• The resulting pool of data is processed further to develop solid localized concepts that form the basis of the creative work.

3. Actualize

• We execute and optimize the messaging and synergize the collated ideas.

The Creative Eye 3-Step Process

Why Do We Have Our Process?

•  Because we it ensures we maintain our CE brand promises.

•  It enables us to fully assess the market scenario.

•  It instills a quality control mechanism. •  We can evaluate the quality of our work. •  It is our reassurance of successful outcomes.

The Creative Eye 3-Step Process

Meet The CE Team

Creative Eye Credentials

Khalaf My name is Khalaf Rashid and I am the CEO of Creative Eye. I hold a Bachelor of Science degree in International Business Management from the UK. My senior management experience dates back to 1999 when I set up a joint venture between Macmillan Education UK and my own company Aidan Ltd named Macmillan Aidan. I retained a position as CEO for Macmillan for a period of ten years when I stepped down and was subsequently appointed as the Chairman of the Board of Directors. I am the majority shareholder for Creative Eye. The company was set up in Tanzania in 1996 and subsequently expanded to Ghana, Rwanda and Kenya.

Creative Eye Credentials

Denise My name is Denise Mugeni and I am the Business Development Manager at Creative Eye Rwanda . I have worked at Creative Eye for the past two years on excellent campaigns for –  Tigo –  Business Development Fund (BDF) –  SC Johnson –  Rwanda Film Festival –  Nation Media Group –  MINEAC And so many more! I look forward to working with you.

Creative Eye Credentials

Mandla My name is Mandla N Mguni, Creative Director for Creative Eye Tanzania. I believe in being different. I have worked on big clients like Tigo Tanzania and Rwanda ,Unilever, Stanbic. Awards : 2010 International winner AISEC logo design 2006 DRAFTFCB award of creative excellence/ ZIMBABWE 2001 Best entry GRAZI Exhibition 2000 National winner UN dialogue among civilization stamp designer

Creative Eye Credentials

Hilda My name is Hilda Kebirungi Sanyu and I am the Art Director at Creative Eye Rwanda . Holding a Bachelor’s degree in Industrial and Fine Arts – 2007. Beside having worked passionately five years in advertising world where I gained experience in designing visually stimulating ideas, I have been trained in: • Painting workshop on Community, Dialogue content

and technique. (MARGARET TROWEL SCHOOL OF INDUSTRIAL AND

FINEARTS-MAKERERE UNIVERSITY.) • Design, Health and Community team outreach

workshop on Rural Craft Practice and HIV/AIDS awareness at MAKERERE ART GALLERY

• The WAPI ALL ARTISTS EXHIBITION sponsored by THE BRITISH COUNCIL AT HOTEL AFRICANA, KAMPALA UGANDA.

I look forward to working with you  

Creative Eye Credentials

Clement (Clemo)

My name is Clement Mwangi, Art Director Creative Eye Kenya. I believe in being different. Whatever I design or touch up turns to gold I have a good eye for seeing detail , ears to listen to a good brief, a mouth to ask for insight and legs for research. I deliver stunning results and award winning communication. Check my work. It works! I sulk on Mondays but smile all week long. Talk to me from Tuesday til Sunday. I’m itchy like that.. Tufanye Kazi.

Creative Eye Credentials

Denis (Deno) My name is Denis Ndavi and I’m the Strategy Director at Creative Eye Africa . I hold a B. Com (Marketing) degree from Kenyatta University possess a Marketing Society of Kenya (MSK) certification. I am a certified accountant (CPA), but I got bored. So I stuck to my first love - Marketing. I have worked with the world’s leading brands across Africa in my career spanning Capital FM Nairobi, East Africa TV & Radio, MTV base Africa, Nation Media Group and Homeboyz Entertainment among others. I am happy to share my experiences with you. Let’s work. Bila jokes. Murakaza neza.

Creative Eye Credentials

Robert (Boffie)

Hi, I’m Robert Wanyeki, Client Service Director, Tanzania I have a background in customer service in Kenya, Rwanda and Tanzania. I previously worked with: -Access Kenya - MCL Saatchi I ‘ve pursued my studies at United States International University(USIU-Kenya). I have no patience for slow thinkers. I think fast and act even quicker. And my smile turns the coldest meeting into a warm summer sun. I look forward to working with you. And you. And you.

Creative Eye Credentials

Raissa I am Raissa Bianca Berwa, Copywriter for Creative Eye Rwanda. I have a Bachelor degree in Translation and Interpreting from The National University Of Rwanda. I bring a command of English, French and Kinyarwanda to the table as well as an understanding of the region and market that is reflected in our campaigns. I look forward to working with you

Creative Eye Credentials

Tito My name is Karambizi Tito, Client Service Executive at Creative Eye Rwanda. I have a background in customer service in Rwandan companies including; -Rwandatel s.a(Customer Service Advisor). -Banque Populaire Du Rwanda(Marketing Agent) -Urban Motors(Sales Manager) I ‘m currently pursuing a Finance degree in the school of Finance and Banking. I look forward to working with you

Creative Eye Credentials

Clients We Have Worked With •  MINEAC (Ministry of

East African Co-operation)

•  BDF •  BRD •  Engen •  Emirates airlines •  Rwanda Film Festival

(RFF) •  Serena Hotel, Kigali

•  Winrock •  Stanbic Bank •  Tigo mobile •  Nation Media Group –

KFM •  Fidelity Bank •  The Copy Cat •  PZ Cussons •  Land O’ Lakes

   Creative Eye Credentials

Why work with Creative Eye?

•  We work harder. •  We spend more time on your brand. •  You receive personalized service. •  We are a diverse, multi-cultural team. •  We believe in East African creativity •  Our concepts are original. •  We are fun to work with. •  We challenge you and grow with you.

Creative Eye Credentials

Samples of our work

[What  we’ve  done,  how  we  did  it]  

Creative Eye Credentials

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Keep Rwanda Clean Keep Rwanda Clean

Creative Eye Credentials

Creative Eye Credentials

Creative Eye Credentials

Tigo Customer Service:Dial 100 from a Tigo phoneor 0721 000 100 from any other numberwww.tigo.co.rw

10 Frw service fee and maximum 80 Frw borrowed per transaction.

Tigo Customer Service:Dial 100 from a Tigo phoneor 0721 000 100 from any other numberwww.tigo.co.rw

10 Frw service fee and maximum 80 Frw borrowed per transaction.

Creative Eye Credentials

Creative Eye Credentials

Creative Eye Credentials

Creative Eye Credentials

Creative Eye Credentials

Our  TV  work  .  .  .  

•  Please  find  our  samples  on  our  youtube  feed  below:  

•  http://www.youtube.com/user/CreativeEyeAfricaVid?feature=CAwQwRs%3D"

 Where you can find us:

•  Kenya: 4th Floor Royal Office Suites, Mogotio Rd,

Westlands, Nairobi •  Rwanda: Umuganda House, Boulevard l’Umuganda

Remera, Kigali •  Tanzania: 195, Kimweri Avenue, Msasani, Dar es Salaam

Creative Eye Credentials

Contact  us  on  

 team@crea0ve-­‐eye-­‐africa.com      Or    denis.ndavi@crea0ve-­‐eye-­‐africa.com      

Creative Eye Credentials