creation of brand. introduction: creation of brand - concrete processus to understand and to follow...

Creation of brand

Introduction:

Creation of brand -> Concrete processus

To understand and to follow the steps

• A distinctive sign to distinguish the product or service

• A name , a word, a phrase or a visual symbol• A benchmark for consumers

Brand definition

Step 1:Creation of brand

• To find an idea• To submit to the INPI

Step 2:Research

• Market research• To analyze competition• To ensure the existence of potential customers

and interested• To define the target• To analyze the financial requirements

Step 3: Creation of name

• A timeless name • An effective name• An original name

Step 4:Creation of brand identity

• A name• A graphic chart• an ethical• A predominant Message• a global marketing strategy• A line of communication• A range of prices

Step 5:Creation of brand image

• To convey a message• To transmit values• To create a reputation

Apple

• Steve Jobs and Steve Wozniak• Creating a community• Successful mission• The most popular brand

Conclusion:

TO THINK

TO CREATE

TO COMMIT