creating shareable content - not noise

Creating Shareable Content – Not Noise.

Janet Aronica Head of Marketing Shareaholic

Hi! I’m Janet.

Head of Marketing Shareaholic

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1 MILLION downloads

February 2008 June 2009

2008 Mozilla Firefox Extension Award

Nights and weekends to early growth

2 MILLION Browser downloads

Browser Tools

publishers 200,000 Publishers

Source: Running to the Kitchen http://runningtothekitchen.com

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2500  API  calls  

2,500 + API developers

270,000,000 People each month

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+ +

That’s more than Germany, France & the United Kingdom combined.

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Shareaholic is the 4th largest country in the world.

Humble beginnings?

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Strugglefest.

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27% Referral Traffic

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#1

Take a step back.

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Analytics

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Friends don’t let friends post without a plan.

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Editorial Calendar

http://bit.ly/SHRedcal  

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#2 Kinds of Shareable Content

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Leverage current events

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Lists work.

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MORE content.

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FML.

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Freelancers Guest bloggers

Interns

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#3

Shareable formats

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Source: SEOmoz http://mz.cm/y2MX7d

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Your headline is your first impression.

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•  Urgent •  Useful •  Specific

Great headlines

are:

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Introductions

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•  State a problem •  Popular phrase •  METRICS

Great introductions

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Predictable Voice

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Brand your visuals

Source: He and She Eat Clean http://bit.ly/SeLyiT

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It might not be love at first sight.

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Link to old content

Source: How About We http://howaboutwe.com

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Related content

Source: Guilty Kitchen http://guiltykitchen.com

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#3

Promoting your content

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Page Title Featured

Image

Meta Description

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Not your Twitter account

Funky page title

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Optimized for Twitter!

Sweet page title!

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#4

Plugins

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•  WP Touch •  Auto Featured

Image Plugin •  Editorial Calendar •  All in One SEO Pack

Plugins

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Why  do  people  share?  

•  Kony  2012,  Buzzfeed  

What do you share?

Thank you!

•  @JanetAronica •  @Shareaholic •  Shareaholic.com