creating change through whole of community action · ambassador . advocate . workplace . schools...

Creating change through Whole of Community Action

2015

The Why…

The Why…

230% increase in White Ribbon

community events since

2010

2M reach across social

media channels per

week

23 White Ribbon

Accredited; 89

participating in 2015

reaching 280K employees

Over 2,300

Ambassadors 1000

Advocates

75% brand awareness

Over 340 schools,

reaching over 190,000

students

So far….

The White Ribbon Workplace Accreditation Program

White Ribbon Ambassadors & Advocates

Community awareness raising: events & social

marketing

Breaking the Silence Schools Program

White Ribbon Diversity Program

White Ribbon Community

Providing tools…

Ambassador Advocate Workplace Schools

and Young People

Partner Supporter

Men speaking out

in the community

Men and women

advocating for the White Ribbon

Campaign

Accrediting Workplaces

Employee Engagement

Whole of school

engagement – Breaking the

Silence

Youth Forum advising

engagement

Partnerships demonstrating

strategic alignment

and collaboration

Community prevention

enabled through

grassroots activities

A campaign owned and driven by the community

Awareness

Action

There are six ways of being White Ribbon in the community

Men’s counselor Radio personality Public Prosecutor Indigenous leader TV personality

Tools to drive change – stand up, speak up and act…

White Ribbon Prevention Programs

Workplace Accreditation Program - providing tools to drive positive workplace culture.

Breaking the Silence Schools Program - building more respectful, safer and inclusive schools.

Ambassador and Advocates Program

© White Ribbon Australia 2015

Violence Against Women in the Workplace

© White Ribbon Australia 2015

Key Program Objectives

• Increase knowledge and skills of staff, managers to address violence against women

• Enhance capacity of workplaces to respond to violence against women

• Change attitudes and behaviours that allow violence against women to occur

• Accredit workplaces taking active and effective steps to stop violence against women

Workplace Accreditation Program

© White Ribbon Australia 2015

Accredited White Ribbon Workplaces include

22 Accredited Workplaces / 89 Workplaces participating in the Program

• “I’ve stopped telling sexist jokes at lunch.”

• “I know women outside of work who are going through problems and I feel better able to support them.”

• “Given the stats, I worry for my daughters. I think about the role I play in ensuring they understand what they should expect from their partners.”

• “It is important to voice my disapproval when men speak disrespectfully about women in general or specifically, particularly when this occurs in the absence of women.”

Workplace Program Impact

• Enhances respectful relationship education

• Suited to primary and secondary schools

• Whole of school approach

• Endorsed by Departments of Education

• Leadership focused

• Fully adaptable

• Over 340 schools and 190,000 students engaged

• NSW, ACT, VIC, TAS, WA and SA

• Independently evaluated

• Evidencing behavioural change

White Ribbon Schools Program

“Since implementing the Program, there has been over an 80% reduction in suspensions relating to bullying or violent and aggressive behaviour.” Ray Pooley Principal, San Souci Public School

Evidencing social change

In an independent evaluation by UNSW, participants were ‘unanimously positive about their support for the program’. Key observations were:

• Schools agreed students more likely to stop others who were being unfair or disruptive

• Schools more likely to have procedures in place to promote a culture of non-violence

• Schools described improved behaviour amongst their students following implementation

• Schools reported positive changes in interactions between boys and girls

• Schools reported positive engagement in their students

• Schools found the Program easily integrated with, and complemented, existing programs

Guiding Principles

• Building organisational cultural competence

• Building relationships with organisations with specific expertise and knowledge

• Building on our existing strengths and networks • Continuing to support the community owned and driven grassroots campaign • Enhancing development of community resources and strategies of engagement

• Driven by communities’ priorities and capacity

DIVERSITY PROGRAM

Ngukurr School Break the Silence Project

• White Ribbon Night (July)

• Walk a Mile In Her Shoes

• White Ribbon Cup

• Running Season

• Uncover Secrets

• White Ribbon Day (Nov)

• Ongoing Social Media

White Ribbon Day every day!

We’re all pieces of the puzzle…

We’re on the right track…

© White Ribbon Australia 2015

Contact: Liam Dooley – Manager of Community Engagement Email: liam.dooley@whiteribbon.org.au

Phone: 02 9045 8415

all pieces of the puzzle