creating change through whole of community action · ambassador . advocate . workplace . schools...

Creating change through Whole of Community Action

2015

The Why…

230% increase in White Ribbon

community events since

2010

2M reach across social

media channels per

week

23 White Ribbon

Accredited; 89

participating in 2015

reaching 280K employees

Over 2,300

Ambassadors 1000

Advocates

75% brand awareness

Over 340 schools,

reaching over 190,000

students

So far….

The White Ribbon Workplace Accreditation Program

White Ribbon Ambassadors & Advocates

Community awareness raising: events & social

marketing

Breaking the Silence Schools Program

White Ribbon Diversity Program

White Ribbon Community

Providing tools…

Ambassador Advocate Workplace Schools

and Young People

Partner Supporter

Men speaking out

in the community

Men and women

advocating for the White Ribbon

Campaign

Accrediting Workplaces

Employee Engagement

Whole of school

engagement – Breaking the

Silence

Youth Forum advising

engagement

Partnerships demonstrating

strategic alignment

and collaboration

Community prevention

enabled through

grassroots activities

A campaign owned and driven by the community

Awareness

Action

There are six ways of being White Ribbon in the community

Men’s counselor Radio personality Public Prosecutor Indigenous leader TV personality

Tools to drive change – stand up, speak up and act…

White Ribbon Prevention Programs

Workplace Accreditation Program - providing tools to drive positive workplace culture.

Breaking the Silence Schools Program - building more respectful, safer and inclusive schools.

Ambassador and Advocates Program

© White Ribbon Australia 2015

Violence Against Women in the Workplace

Presenter

Presentation Notes

The health and wellbeing of employees at home, in relationships, affects their health and well being in the workplace, and vice versa.


Key Program Objectives

• Increase knowledge and skills of staff, managers to address violence against women

• Enhance capacity of workplaces to respond to violence against women

• Change attitudes and behaviours that allow violence against women to occur

• Accredit workplaces taking active and effective steps to stop violence against women

Workplace Accreditation Program

Presenter

Presentation Notes

The Program aims to inspire workplaces to build on existing initiatives that address respectful relationships and gender equity Employees are made aware of the implications of conscious and subconscious discrimination towards women. Employees take the conversation home to their families and wider community…. Therefore the social impact is real and far-reaching and the opportunity for true culture change is substantial Examples of engagement Leadership commitment Internal communications Policies Training Risk assessment Procedures for disclosures and dealing with perpetrators Involvement in the White Ribbon Campaign


Accredited White Ribbon Workplaces include

22 Accredited Workplaces / 89 Workplaces participating in the Program

Presenter

Presentation Notes

Above are examples of current accredited White Ribbon Workplaces. A full list is provided on the White Ribbon website. In the next three years White Ribbon anticipates around 180 workplaces will participate in the Program.

• “I’ve stopped telling sexist jokes at lunch.”

• “I know women outside of work who are going through problems and I feel better able to support them.”

• “Given the stats, I worry for my daughters. I think about the role I play in ensuring they understand what they should expect from their partners.”

• “It is important to voice my disapproval when men speak disrespectfully about women in general or specifically, particularly when this occurs in the absence of women.”

Workplace Program Impact

Presenter

Presentation Notes

An evaluation Summary is available upon request.

• Enhances respectful relationship education

• Suited to primary and secondary schools

• Whole of school approach

• Endorsed by Departments of Education

• Leadership focused

• Fully adaptable

• Over 340 schools and 190,000 students engaged

• NSW, ACT, VIC, TAS, WA and SA

• Independently evaluated

• Evidencing behavioural change

White Ribbon Schools Program

“Since implementing the Program, there has been over an 80% reduction in suspensions relating to bullying or violent and aggressive behaviour.” Ray Pooley Principal, San Souci Public School

Evidencing social change

In an independent evaluation by UNSW, participants were ‘unanimously positive about their support for the program’. Key observations were:

• Schools agreed students more likely to stop others who were being unfair or disruptive

• Schools more likely to have procedures in place to promote a culture of non-violence

• Schools described improved behaviour amongst their students following implementation

• Schools reported positive changes in interactions between boys and girls

• Schools reported positive engagement in their students

• Schools found the Program easily integrated with, and complemented, existing programs

Guiding Principles

• Building organisational cultural competence

• Building relationships with organisations with specific expertise and knowledge

• Building on our existing strengths and networks • Continuing to support the community owned and driven grassroots campaign • Enhancing development of community resources and strategies of engagement

• Driven by communities’ priorities and capacity

DIVERSITY PROGRAM

Presenter

Presentation Notes

This is a new area of focus for White Ribbon. Communities all across Australia have worked closely with White Ribbon and embraced the campaign to develop and support domestic violence prevention initiatives and services that are culturally specific, appropriate and engaging. We recognise that before we enhance our deeper engagement with diverse communities we need to look inwards as a learning organisation. We need to build our cultural competence to engage effectively with communities, and seek advice and guidance from organisations that have the expertise and knowledge. We recognise that all communities, both geographically and culturally are unique. What works in one area, in one community won’t necessarily work somewhere else. There are ethical issues also that we must navigate carefully. Most importantly it is the community knowledge and expertise that will guide our engagement through the diversity program. We want to engage with national and locally based organisations and to ensure that we respectfully and meaningfully support communities through our campaign and in their domestic violence prevention initiatives. We acknowledge that many men, and organisations from diverse communities are already actively engaged with the White Ribbon campaign and other effective initiatives. We want to know more about what the campaign means to them, why it is important to their communities and how we can work together to build their capacity for action.

Ngukurr School Break the Silence Project

• White Ribbon Night (July)

• Walk a Mile In Her Shoes

• White Ribbon Cup

• Running Season

• Uncover Secrets

• White Ribbon Day (Nov)

• Ongoing Social Media

White Ribbon Day every day!

We’re all pieces of the puzzle…

We’re on the right track…


Contact: Liam Dooley – Manager of Community Engagement Email: [email protected]

Phone: 02 9045 8415

all pieces of the puzzle

mailto:[email protected]

creating change through whole of community action · ambassador . advocate . workplace . schools...

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