creating captivating content

creating captivating content to engage your audience

FredNMT version 3.0February 24, 2011

Steigman Communications, LLC

conversations are everywhere

7 “wow” factsabout the social web

• 107 trillion emails were sent in 2010.• At the current rate, 36 billion photos will be uploaded to

Facebook each year. • Every minute 35 hours of video is uploaded to YouTube. • Each day 2 billion videos are watched on YouTube. • Each month 30 billion pieces of content (links, notes,

photos, etc.) are shared on Facebook. • Users sent 25 billion tweets in 2010. • The average U.S. Internet user watches 186 online

videos per month.Source: Pingdom --Internet 2010 in Numbers

if your organization is engaging online,give yourself a high five

(because you are ahead of the curve)

Source: SmartBrief on Entrepreneurs | 2/16/2011

captivating content is what your audience

says it is

Photo by Kyknoord (Flickr)

(but common sense helps)

Photo: Eva101 (Flickr)

be conversationaluse good English edit, edit, and then edit some moreplay nice (think reputation)engage (don’t promote)be relevantmake your content sticky

Photo: James Cidland (Flickr)

where is YOUR audience?

Photo: Mecookie (Flickr)

what are you trying to do?

8 ways to engage your audience

1. ask questions2. be helpful3. point to information4. point to sources5. be exclusive6. create a community7. be amazing8. make it easy for people to connect

askquestions

“workshifting story: new city, same job”“what the best places to work have in common”“three productivity tools to keep you humming”“video conferencing: a workshifting paradox?

be helpful

“social media management tips”“how to keep tabs on the greatest presentations ever made”“getting creative with the new Facebook Page ribbon image”“making local reviews part of content strategy”

point to information

point to sources

be exclusive

create a community

give themsomething

to talk about(be amazing)

make it easy for people to connect

(don’t reinvent the wheel)

Photo by Dylan Cantwell (Flickr)

“The Web is a laboratory for content…

We need to get into the laboratory and start running tests.”

—Gerry McGovern

Photo: Mike Quozi (Flickr)

Daria SteigmanSteigman Communications, LLC

daria@steigmancommunications.comTel: 202.244.7651

Twitter: @dariasteigmanwww.steigmancommunications.com

Steigman Communications, LLC

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