creating an online presence using social media and wordpress

Creating an Online Presence

Jackie PollockThursday 23rd January

Agenda

• 10:15Overview• 10:45What do you need to consider?• 11:45Break• 12:00Creating Your Website• 13:00Lunch• 13:30Social Media: Facebook & Twitter• 14:30Break• 14:45Creating Your Website Continued• 15:30Next Steps and Close

Overview

• By the end of today– Discussed what’s needed in getting a website

up and running– Created a website using WordPress– Looked at Social Media and how it fits in with

your website

What do you currently have?

Mencap Site

Pros• Central Location• Search Facility• Contact Details• Free

Cons• Limited Information• Can’t self update• Nothing Dynamic• Not Personal

A place to call your own

• Shared Space (completely free)– Use Social Media– Online hosted services

• Own Space (incremental cost)– Holding Page– Online hosted with premium extras– Self hosted site– Custom built website

Social Media

Facebook

• Public pages• Private groups• Frequent updates• Analytics• Develop conversations• Vanity URL

Twitter

• Connect with new people - network• Quick updates• Trending topics• Integrate with other sites

Own Space

Domain Names

• Your unique address online– www.carrickjuniorgateway.org.uk

• Custom email addresses– Jackie@carrickjuniorgateway.org.uk– Info@carrickjuniorgateway.org.uk

• Transferable across self service options

• Free holding page

Holding Page

• Provided by domain provider• Website builder• Templates available

Self Hosted

• Domain + Hosting Space• Self managed via control panel• Off the shelf products available• Some IT knowledge required• Charity hosting available for free

Custom Built Website

• Get exactly what you want• Custom design• Hard to update• External knowledge• Can be pricey

Online Hosted

• Always latest version of software• Low maintenance overheads• Basic package free• Easily customised• Community support

WordPress

• Easy to update• Custom themes• Plugins• Hosted for easy maintenance• Self hosting for more power

Ready to get started?

Let’s get some tea first

First Considerations

• What is it going to say?

• What is it going to look like?

• Who is going to update it?

• How often will it be updated?

Your First WordPress Site

• Sign up to WordPress• Static Pages• Blog Entries• Basic Configuration– Theme–Menu Options– Landing Page

Lunchtime

1:00pm – 1:30pm

Social Media Slides from Mencap

Topics to Cover- Social Media- Mencap Branding Guidelines

Back to WordPress

• Sidebar content– Add Twitter to site

• Users and Roles– Authors and Reviewers

• Adding Media– Flickr– YouTube

• Visitor Numbers

Next Steps

• Setting up Domain Name• Linking Domain to WordPress• Create Facebook Page– Vanity URLs– Facebook applications

If you outgrow hosted WordPress- Migrate to self hosted solution- Remember charity hosts