creating an online presence using social media and wordpress

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Creating an Online Presence Jackie Pollock Thursday 23 rd January

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So you run a small organisation and want to get noticed on the web - but you have the world's smallest budget. Using a combination of Facebook, Twitter and the hosted version of WordPress with an add on or two and a domain name you can have a full featured web presence. The even better news? It requires zero technical capability.

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Page 1: Creating an online presence using Social Media and WordPress

Creating an Online Presence

Jackie PollockThursday 23rd January

Page 2: Creating an online presence using Social Media and WordPress

Agenda

• 10:15Overview• 10:45What do you need to consider?• 11:45Break• 12:00Creating Your Website• 13:00Lunch• 13:30Social Media: Facebook & Twitter• 14:30Break• 14:45Creating Your Website Continued• 15:30Next Steps and Close

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Overview

• By the end of today– Discussed what’s needed in getting a website

up and running– Created a website using WordPress– Looked at Social Media and how it fits in with

your website

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What do you currently have?

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Mencap Site

Pros• Central Location• Search Facility• Contact Details• Free

Cons• Limited Information• Can’t self update• Nothing Dynamic• Not Personal

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A place to call your own

• Shared Space (completely free)– Use Social Media– Online hosted services

• Own Space (incremental cost)– Holding Page– Online hosted with premium extras– Self hosted site– Custom built website

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Social Media

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Facebook

• Public pages• Private groups• Frequent updates• Analytics• Develop conversations• Vanity URL

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Twitter

• Connect with new people - network• Quick updates• Trending topics• Integrate with other sites

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Own Space

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Domain Names

• Your unique address online– www.carrickjuniorgateway.org.uk

• Custom email addresses– [email protected][email protected]

• Transferable across self service options

• Free holding page

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Holding Page

• Provided by domain provider• Website builder• Templates available

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Self Hosted

• Domain + Hosting Space• Self managed via control panel• Off the shelf products available• Some IT knowledge required• Charity hosting available for free

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Custom Built Website

• Get exactly what you want• Custom design• Hard to update• External knowledge• Can be pricey

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Online Hosted

• Always latest version of software• Low maintenance overheads• Basic package free• Easily customised• Community support

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WordPress

• Easy to update• Custom themes• Plugins• Hosted for easy maintenance• Self hosting for more power

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Ready to get started?

Let’s get some tea first

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First Considerations

• What is it going to say?

• What is it going to look like?

• Who is going to update it?

• How often will it be updated?

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Your First WordPress Site

• Sign up to WordPress• Static Pages• Blog Entries• Basic Configuration– Theme–Menu Options– Landing Page

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Lunchtime

1:00pm – 1:30pm

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Social Media Slides from Mencap

Topics to Cover- Social Media- Mencap Branding Guidelines

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Back to WordPress

• Sidebar content– Add Twitter to site

• Users and Roles– Authors and Reviewers

• Adding Media– Flickr– YouTube

• Visitor Numbers

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Next Steps

• Setting up Domain Name• Linking Domain to WordPress• Create Facebook Page– Vanity URLs– Facebook applications

If you outgrow hosted WordPress- Migrate to self hosted solution- Remember charity hosts