creating an online presence using social media and wordpress
DESCRIPTION
So you run a small organisation and want to get noticed on the web - but you have the world's smallest budget. Using a combination of Facebook, Twitter and the hosted version of WordPress with an add on or two and a domain name you can have a full featured web presence. The even better news? It requires zero technical capability.TRANSCRIPT
Creating an Online Presence
Jackie PollockThursday 23rd January
Agenda
• 10:15Overview• 10:45What do you need to consider?• 11:45Break• 12:00Creating Your Website• 13:00Lunch• 13:30Social Media: Facebook & Twitter• 14:30Break• 14:45Creating Your Website Continued• 15:30Next Steps and Close
Overview
• By the end of today– Discussed what’s needed in getting a website
up and running– Created a website using WordPress– Looked at Social Media and how it fits in with
your website
What do you currently have?
Mencap Site
Pros• Central Location• Search Facility• Contact Details• Free
Cons• Limited Information• Can’t self update• Nothing Dynamic• Not Personal
A place to call your own
• Shared Space (completely free)– Use Social Media– Online hosted services
• Own Space (incremental cost)– Holding Page– Online hosted with premium extras– Self hosted site– Custom built website
Social Media
• Public pages• Private groups• Frequent updates• Analytics• Develop conversations• Vanity URL
• Connect with new people - network• Quick updates• Trending topics• Integrate with other sites
Own Space
Domain Names
• Your unique address online– www.carrickjuniorgateway.org.uk
• Custom email addresses– [email protected]– [email protected]
• Transferable across self service options
• Free holding page
Holding Page
• Provided by domain provider• Website builder• Templates available
Self Hosted
• Domain + Hosting Space• Self managed via control panel• Off the shelf products available• Some IT knowledge required• Charity hosting available for free
Custom Built Website
• Get exactly what you want• Custom design• Hard to update• External knowledge• Can be pricey
Online Hosted
• Always latest version of software• Low maintenance overheads• Basic package free• Easily customised• Community support
WordPress
• Easy to update• Custom themes• Plugins• Hosted for easy maintenance• Self hosting for more power
Ready to get started?
Let’s get some tea first
First Considerations
• What is it going to say?
• What is it going to look like?
• Who is going to update it?
• How often will it be updated?
Your First WordPress Site
• Sign up to WordPress• Static Pages• Blog Entries• Basic Configuration– Theme–Menu Options– Landing Page
Lunchtime
1:00pm – 1:30pm
Social Media Slides from Mencap
Topics to Cover- Social Media- Mencap Branding Guidelines
Back to WordPress
• Sidebar content– Add Twitter to site
• Users and Roles– Authors and Reviewers
• Adding Media– Flickr– YouTube
• Visitor Numbers
Next Steps
• Setting up Domain Name• Linking Domain to WordPress• Create Facebook Page– Vanity URLs– Facebook applications
If you outgrow hosted WordPress- Migrate to self hosted solution- Remember charity hosts