create juggernaut book titles
Post on 18-Oct-2014
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DESCRIPTION
Creating book titles that get noticed is the first step in attracting a potential reader's attention The one-word title does the heavy lifting of being memorable, while the sub-title provides the details that engage.
TRANSCRIPT
One-Word
Book Titles
Some talented authors
have embraced the trend.
@timharford
@gladwell
@danielpink
@briansolis
@julien
@stevenlevitt
@charleneli
@leeodden
@gladwell
@jasonfried
@sethgodin
@jaybaer
One-word book titles
carry a lot of responsibility.
With just one impression, a one-word
book title must provoke interest and
capture the imagination.
What’s your word?
Marti Konstant http://www.slideshare.net/MartiKonstant @martikonstant marti@konstantchange.com www.konstantchange.com
Balloons and Photography: Marti Konstant
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