craft council workshop

Today’s Objective

• Understand the responsibilities of website ownership

• Elements of a good a website

• How to create and measure traffic to your website

• Web development process and you role in it

• Start and maintain your blog

MANAGING YOUR WEB SITE

Managing Your Web Site

• Domain Extension

• Domain Registrar

• Domain Registration and Renewal

• Whois Lookup

• Domain Record

Domain Extension

High level

.info

.biz

.mobi

.travel

Other

.us

.co.uk

.ca

.au

.de

etc.

Country Specific

.com

.net

.org

Whois?

Web Hosting

Web HostWeb DeveloperWork Station

Global UsersInternet

Web Hosting

Ask About:• Response times

• Storage space

• Email accounts

• Reliability

• Compatibility

• FTP access

• Statistics

Legal Issues

• Copyright

• Disclaimers and Terms of Use

• Privacy

• Protecting Trademarks

CREATING YOUR WEBSITE

What is Your Objective for Your Website?

• Build your brand

• Service your clients

• Provide information

• Sell products/services

• Gather Information

• None of the above

• All of the above

What is a good website?

???? ?? ?

Elements of a Successful Web Site

Total Online Experience

DESIG

N

CO

NTEN

T

FUN

CTIO

NA

LITY

NA

VIGA

TION

MEASUREMENT

SEAR

CH

ENG

INE

RESU

LTS

SOC

IAL &

E-MA

RK

ETING

Elements of a Successful Web Site

Total Online Experience

DESIG

N

CO

NTEN

T

FUN

CTIO

NA

LITY

NA

VIGA

TION

MEASUREMENT

SEAR

CH

ENG

INE

RESU

LTS

SOC

IAL &

E-MA

RK

ETING

Design

OneFirst

Impression

Where the Eyes Go First

Jacob Nielsen Study

Design

Levels

Design

Levels

Colour

Design

Levels

Colour

Font

Design

Levels

Colour

Font

Images

Design

Levels

Colour

Font

Images

Screen Resolution

Fonts

VERDANA (12 pt Bold) The quick, brown fox  (12 pt) The quick, brown fox  (10pt) The quick, brown fox  (8pt) 

ARIAL (12 pt Bold) The quick, brown fox  (12 pt) The quick, brown fox (10pt) The quick, brown fox  (8pt)

  COMIC SANS (12 pt Bold)

The quick, brown fox  (12 pt) The quick, brown fox  (10 pt) The quick, brown fox  (8 pt) 

Fonts

Navigation

Main

Secondary

Bread Crumbs

Footer

Site Map

Site Search

Internal Links

Navigation

Navigation

Main

Drop Down

Secondary

Site Search

Hot (Internal) Links

• Put yourself in the reader’s position

• Use the right keywords

• Write meaningful headlines

• Write as if it is a teaser (short)

• Use the appropriate presentation method

• Help readers read down the page

Content is King

• Create space on the screen

• Say it as simply as possible

• Layer it

• Watch out for typing errors

• A picture speaks more than a 1,000 words

Content is King

Localization

Translation

Adaptation

Design / Colour

Special Landing PagesJewellery ?Jewelry ?

Landing Pages

Functionality

Web Development Process

1. Discovery 2. Content 3. Navigation 4. Design

5. Programming 6. Testing 7. Marketing 8. Maintenance

Measurement

• Visits

• Unique visitors

• Page views

• URLs viewed

• Referrers

• Search Engines

• Conversion Rate

Google Analytics

ONLINE MARKETING

Inbound and Outbound Marketing

Search Engine Traffic

Direct Traffic

Advertising

Online Advertising

Viral

E-News

Blogging

Social Media

Search Engine Marketing

Search Engine Optimization

(SE0)

Pay-

per-

Click (PPC)

Directory Listings

Link Building

Search Engine Optimization

Content

SEM: Do the Basics First

Submit your Site

SEM: Do the Basics First

Establish Keywords

Google Keyword Tool

Structure of a Web Page

Title

Navigation Body TextContaining Units of Information

Images

Alt TagsCall to Action

Meta

Content

Body of

Page

Description

Key Words (Meta Tags)

Natural (Organic) Listings

PAGE TITLEPAGE DESCRIPTION

SEO for Natural Listings

• Think like a Search Engine

• Follow the Right Steps

• Storyboard each Page

SEO Planning: Storyboard

Search Engine Marketing (SEM)Search Engine Optimization

(SE0) Pay-

per-

Click (PPC)

Directory Listings

Link Building

Search Engine Optimization

Content

Pay-per-Click Search Engine Marketing

PPC: The Long Tail

• Buying keywords that are less popular but have a higher chance of converting to actual business / sales.

Well Searched Craft Phrases on Google

• Christmas Crafts

• Furniture arts and crafts

• Crafts store

• Art crafts

• Homemade crafts

• Native crafts

• Culture arts

Pay-per-Click SEM

• Google AdWords

Pay-per-Click SEM

Google AdSense

Link Building

• Many search engines use this as #1 ranking factor

• Quality of link is important

• Use internal links

• Avoid Link Farms

Blogs

Free Blog Sites

Blogger.com

Wordpress.com

Typepad.com

Livejournal.com

Set up Gmail Account

Blogger.com

RESOURCES

Growing Your Business Online

Websites and Blogs

Digital Daisy Inc.info@digitaldaisy.com

(709)753-3652