cphi attendee research - amazon web services · 2016-04-05 · phi rand awareness research...

Attendees engaged with the Innovation Gallery.

Attendees visited the Innovation Gallery on-site.

Attendees visited the Innovation Gallery online or in print.

Of the attendees who had engaged with the Innovation Gallery physically, online or through the CPhI 2015 media editions, had purchasing or specifying responsibility.

Attendees who engaged with the Innovation Gallery had an average annual departmental spend of €3,013,274.

21,455

14,546

14,546

79%

€3,013,274

Innovation Gallery Value

83% of attendees say that it is important to find out

about new and innovative products for the

pharmaceuticals industry and who supplies them

12% average of attendees that engaged with the

Innovation Gallery said that products featured in it

could have an application in their company

72% of attendees that engaged with the Innovation

Gallery rated it as excellent or good as a means to educate

themselves about the newest products and innovations

12% 83% 72%

Importance of Innovation

CPhI Attendee Research Vivid Interface interviewed attendees to CPhI 2015 in a post event e-survey

conducted in January 2016. This report features survey investigation of attendee

engagement with the new products presented in the Innovation Gallery and

other media channels that were part of the Innovation Gallery package (Event

Preview Guide, CPhI website, Show Daily, Show Catalogue etc).

Areas of Operation Those attendees who engaged with the Innovation

Gallery at CPhI 2015, said that they operate in the

following sectors and geographical markets: CPhI Worldwide 2015

Innovation Gallery Effectiveness

36,364 Pharmaceutical industry attendees

CPhI Brand Awareness Research

Attendees at CPhI 2015 said that they operate in the following sectors and

geographical markets:

Areas of Operation

Vivid Interface interviewed attendees to CPhI 2015 in a post event e-survey

conducted in January 2016.

The survey investigated the effectiveness of on-site signage and other promotional

activity to identify increases in awareness.

There were 36,364 attendees at CPhI 2015 and their average annual departmental

spend was €3,343,406.

The Attendees

Increases in Brand Awareness % of

attendees who were

already aware of the brand

% of attendees who were aware

of the brand following CPhI

2015

Awareness uplift

Purchasing

58% of all attendees made unexpected purchases or

found new suppliers they had not expected to find.

72% of attendees had purchasing or specifying responsibility

CPhI Worldwide 2014

On-site Signage

Effectiveness

36,413 Pharmaceutical industry attendees

CPhI Worldwide 2015

On-site Signage

Effectiveness

36,364 Pharmaceutical industry attendees

65% 48% 35%

36% 19% 89%

91% 81% 12%

59% 41% 44%

41% 14% 193%