cphi attendee research - amazon web services · 2016-04-05 · phi rand awareness research...
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![Page 1: CPhI Attendee Research - Amazon Web Services · 2016-04-05 · PhI rand Awareness Research Attendees at PhI said that they operate in the following sectors and geographical markets:](https://reader033.vdocuments.us/reader033/viewer/2022050402/5f7fceb70767016d3c0ab304/html5/thumbnails/1.jpg)
Attendees engaged with the Innovation Gallery.
Attendees visited the Innovation Gallery on-site.
Attendees visited the Innovation Gallery online or in print.
Of the attendees who had engaged with the Innovation Gallery physically, online or through the CPhI 2015 media editions, had purchasing or specifying responsibility.
Attendees who engaged with the Innovation Gallery had an average annual departmental spend of €3,013,274.
21,455
14,546
14,546
79%
€3,013,274
Innovation Gallery Value
83% of attendees say that it is important to find out
about new and innovative products for the
pharmaceuticals industry and who supplies them
12% average of attendees that engaged with the
Innovation Gallery said that products featured in it
could have an application in their company
72% of attendees that engaged with the Innovation
Gallery rated it as excellent or good as a means to educate
themselves about the newest products and innovations
12% 83% 72%
Importance of Innovation
CPhI Attendee Research Vivid Interface interviewed attendees to CPhI 2015 in a post event e-survey
conducted in January 2016. This report features survey investigation of attendee
engagement with the new products presented in the Innovation Gallery and
other media channels that were part of the Innovation Gallery package (Event
Preview Guide, CPhI website, Show Daily, Show Catalogue etc).
Areas of Operation Those attendees who engaged with the Innovation
Gallery at CPhI 2015, said that they operate in the
following sectors and geographical markets: CPhI Worldwide 2015
Innovation Gallery Effectiveness
36,364 Pharmaceutical industry attendees
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CPhI Brand Awareness Research
Attendees at CPhI 2015 said that they operate in the following sectors and
geographical markets:
Areas of Operation
Vivid Interface interviewed attendees to CPhI 2015 in a post event e-survey
conducted in January 2016.
The survey investigated the effectiveness of on-site signage and other promotional
activity to identify increases in awareness.
There were 36,364 attendees at CPhI 2015 and their average annual departmental
spend was €3,343,406.
The Attendees
Increases in Brand Awareness % of
attendees who were
already aware of the brand
% of attendees who were aware
of the brand following CPhI
2015
Awareness uplift
Purchasing
58% of all attendees made unexpected purchases or
found new suppliers they had not expected to find.
72% of attendees had purchasing or specifying responsibility
CPhI Worldwide 2014
On-site Signage
Effectiveness
36,413 Pharmaceutical industry attendees
CPhI Worldwide 2015
On-site Signage
Effectiveness
36,364 Pharmaceutical industry attendees
65% 48% 35%
36% 19% 89%
91% 81% 12%
59% 41% 44%
41% 14% 193%