course outline table 1
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Jindal Global Business School
Course Outline
Table 1
Course Title Managing Innovation and Creativity
Core or Elective Core
Program and Batch BBA 2019-2022
Semester & Academic Year 2021-22
Credits 3
Discipline/Area Strategy and Entrepreneurship
Provide details, if this course is a Prerequisite
for any course/specialization
NA
Name of the Faculty Member/Course Instructor Dr. Anirudh Agrawal
Contact Details of the Faculty Member aagrawal@jgu.edu.in
Contact Details of Support Staff NA
Faculty Member’s Open Office Day/s & Time Email me and then a call on skype or
Introduction to the Course
Innovation and creativity are some of the most common words, adjectives, verbs and at time adverbs.
In business language, yet very few can possibly elaborate them and only a handful can put them in
practice. In this course, we ensure that students are prepared to understand the terms innovation,
design, creativity in the organisation, industry, market and within competitive landscape.
Course Learning Objectives (CLOs)
2
1. Understand various dimensions of Innovation and Creativity
2. Identifying and then developing ideas and cognitive maps to reflect on organizational inno-
vativeness
3. Learn to define organizational innovation landscape, sources of innovation, potential for in-
novation and how to design an organization for innovation
4. Apply concepts like Porters’ Five forces and SWOT on understand analying innovation
5. Network analysis to understand organizational innovation
Table 2:
Course Learning Ob-
jectives (CLOs)
Program Learning
Objectives (PLOs)
Program Competency
Goals (PCGs)
Course Assess-
ment Item
On successful comple-
tion of the course, stu-
dents should be able to:
This course helps you to
develop the following
Program Learning Out-
comes:
This course helps you to
develop the following
Program Competency
Goals:
This learning out-
come will be as-
sessed in the follow-
ing items
CLO 1: Understand
various dimensions of
Innovation and creativ-
ity
PLO 18 CG 6 A 1
CLO 2: Identifying and
then developing ideas
into successful Innova-
tion based and creativ-
ity based business
models and business
investment decisions
PLO 11, 12, 13, 14, 15,
19
CG 4, 6 A 1, A2
3
CLO 3: Write and pre-
sent an effective
presentation of ideas,
reflections
PLO 8, 9, 20 CG 3, 6 A 3
CLO 4: Product man-
agement and prototype
development
PLO 11, 12, 13 CG 4 A 3
CLO 5: Network Anal-
ysis and organisational
innovation and creativ-
ity
PLO 11, 12, 13, 14 CG 4 A2, A 3, A4
Teaching Method
The course will have a judicious mix of lectures and cases. Here the onus of learning will be with
the student and the instructor will be a facilitator. Instead of learning ‘what to do’, the cases will
also be used as examples of real-world phenomenon where an issue or set of issues arises and
appropriate and non-appropriate responses are deployed by corporate actors. The key to learning
this way is to see numerous illustrations of real situations and then learning inductively from them.
Evaluation Schema *
Table 3: Evaluation Schema (Online mode of delivery on MS Teams)
The course grade will be determined on the basis of
Assessment
Task
Weightage Nature Week of Assess-
ment
PLOs to be Assessed
4
Assessment 1
(A1)
15 % Individual Week 6 CG 4: PLO 11, 12, 13, 14,
15;
CG 6: PLO 19
Assessment 2
(A2)
15 % Individual Week 10 CG 3: PLO 8, 9;
CG 6: PLO 20
Assessment 3 20% Individual Week 12 CG 3: PLO 8, 9;
CG 6: PLO 20
End Term (A4) 50 % Individual Week 15 CG 4: PLO 11, 12, 13,
14;
CG 6: PLO 18
OR
Table 4: Evaluation Schema (offline, campus based)
The course grade will be determined based on
Assessment Task Weightage Nature Week of Assess-
ment
PLOs to be Assessed
A 1: Innovation
Description
15% Written Assign-
ment
3
A2: Map Innova-
tion Landscape of
a firm
15%
Individual -
Word document
Continuous
PLO 5, 8, 9, 10
A3: Develop an in-
novation strategy
for a company for
competitive posi-
tioning
15% Individual - Pow-
erPoint
Week 8 PLO 5, 6, 8, 9, 10
A4 (End Term) 50% Individual- Term
Paper
Week 16 PLO 1, 5, 6, 8, 9, 10
5
* Disclaimer: The assessment tasks have been decided based on online mode of teaching. We have
followed the broad assessment pattern followed in the last semester (Spring 2021) which deployed
online mode of delivery due to COVID-19 pandemic. If there are any new guidelines provided by
the university or JGBS administration, number of assessments, their nature, types and weightages
might change depending upon the emerging situation in these uncertain times.
Description of Assessments:
Assessment 1 : Innovation
15% Weightage
Write 3 examples of the following, explaining the type of innovation
1. Process Innovation
2. Product innovation
3. Service Innovation
4. Incremental innovation
5. Disruptive innovation
6. Institutional innovation
7. Organizational innovation
8. User Interface Innovation
Assessment 2: MAP INNOVATION LANDSCAPE OF A COMPANY AND INDUSTRY
15% weightage (400 to 500 words + figures)
Map the innovation landscape of a company and industry
Example: Map innovation landscape of Apple, write what makes apple so innovative, write
the features that justify innovativeness in apple, do the SWOT analysis of innovation within Apple
(or similar firms)
Assessment 3: Porter Five Forces Analysis for innovation (PowerPoint)
20 %
Do a porter five forces analysis for innovations in an industry
Further, do a five forces analysis on an innovative companies and discuss the kind of inno-
vation threats that might destroy the market share of the company
6
Final Assessment: Term Paper
*50% weightage*
Write a short paper comparing innovation trajectory of an Indian company. Further, you need to
make recommendations towards innovation strategy for the company. The template of the paper will
be shared.
General Written Work Guidelines for all the assignments
You are required to use 12 point font size, Times New Roman, one inch margins, 1.5 line spacing
and proper citing/sourcing. All word documents should be in standard formats with required head-
ings to make for easy reading. In general, appendices and exhibits do not count towards the word
limit. The submissions are to be made in MS-Word format. Students are not permitted to copy from
websites and they will be penalized if found copying/lifting from the website (there will be a plagia-
rism check). However they can quote/reference of the source at the end of the text in APA format.
Text Book / Course Package / Other Readings
Managing Innovation, Design and Creativity by Bettina von Stamm (Wiley Publications)
Table 5: Graduate Competency Goals & respective Program Learning objectives
BBA Programme Competency Goals (PCGs) BBA Programme Learning Objectives
(PLOs)
Students will be able to
1 Responsible Global Citizenship: Abil-
ity to understand the interplay be-
tween local and global issues and to
act with sensitivity towards ethical
and social issues.
1. Understand local business issues
2. Understand global business issues
3. Use relevant software for business de-cision making
2 4. Present their ideas with clarity
7
Effective communication: Ability to
effectively exchange ideas and infor-
mation
5. Write in a coherent manner
6. Use technology for communication
3 Critical Thinking: Ability to identify,
analyze business problems and pro-
pose effective solutions
7. Identify main issues of business prob-lems
8. Examine information from different sources
9. Draw inferences from analysis
4 Teamwork: Ability to work and con-
tribute effectively in group -settings
Understand the factors to work effectively
in groups
Table 6: Guest Lectures
S.
No. Faculty member
Guest Speakers
[Name, designation, and
company]
Week #
(Tentative)
1 Anirudh Agrawal
1. Anoop Billangwal, CEO-
Bluecareerlakes
2. Shekhar Dutt, Sleepy
Classes
Week 6,
Week 10
8
Table 7: Session Plan
Session Number Topics CLOs covered
Week-1 What are Innovation and Creativity? How
do they add value to the company?
CLO 1; PLO 18
Readings Chapter 1; Human Creativity- The start-
ing point of Innovation
(HBR): https://hbsp.harvard.edu/prod-
uct/3462BC-HCB-ENG
Case NA
Pedagogy Lecture, class discussion.
Week- 2 What is innovation?
Types of Innovation?
Commercialization of Innovation
CLO 1; PLO 18
Readings Chapter 2
Case Title and
Number
Will be announced in the class.
Pedagogy Lecture, class discussion.
Week-3 Structured Process for Developing New
products
CLO 2; PLO 11, 12, 13, 14, 15
Readings Chapter 3
Case Story To be Announced
9
Pedagogy Storytelling, Lecture, class discussion.
Week-4 Branding and Innovation CLO 2; PLO 11, 12, 13, 14, 15
Readings/ Chapter 5 and chapter 7
Case study/video Will be announced in class.
Pedagogy Lecture, class discussion.
Week-5 Strategy and Market Research CLO 2; PLO 11, 12, 13, 14, 15,
19
Readings Chapter 6, 8, 9; Know your custom-
ers-Jobs to be done theory by Clayton Chris-
tensen: https://hbsp.harvard.edu/prod-
uct/R1609D-PDF-
ENG?Ntt=Know%20your%20customers-
Jobs%20to%20be%20done%20
Case Video To be announced
Pedagogy Lecture, Case Analysis and discussion.
Week-6,7 Collaboration and Co-operation CLO 2; PLO 11, 12, 13, 14, 15
Readings Chapter 10, 11, 13
Case To be announced
Pedagogy Storytelling, Lecture, class discussion.
Week-8 Feedback of assignment 1 CLO 2; PLO 11, 12, 13, 14, 15
10
Pedagogy Class discussion.
Week-9 Innovation and Industry CLO 3; PLO 8, 9, 20
Readings/Videos Chapter – 14, 15,
How creativity relates to Innovation:
https://hbsp.harvard.edu/product/12588-
PDF-ENG?Ntt=fostering%20creativity
Case Title/ Num-
ber
Will be announced later.
Pedagogy Storytelling, Lecture, class discussion.
Week-10 Informal and Formal networks and its af-
fect on innovation and creativity
CLO 3, 4; PLO 8, 9, 11, 12,
13, 17, 20
Readings/Videos Chapter 16 and Class readings
Case story To be announced
Pedagogy Storytelling, Lecture, class discussion.
Week-11 Corporate Entrepreneurship, innovation
among organisations
CLO 3, 4; PLO 8, 9, 11, 12,
13, 17, 20
Readings/Videos Chapter 20, 21, 22 (CE)
Case Title/ Num-
ber
Discussion Corporate Entrepreneurship Case
of Both Kodak, Google and Nokia
Pedagogy Storytelling, Lecture, class discussion.
Week-12 Innovation in Services Sector CLO 5; PLO 11, 12, 13, 14
11
Readings/Videos Chapter 23 and 24
Case Story Cases from Financial services and hotel in-
dustry
Pedagogy Storytelling, Lecture, class discussion.
Week- 13 Prototyping for both Services, process and
Product
CLO 5; PLO 11, 12, 13, 14
Readings Chapter 12 and classroom notes
Case Title/ Num-
ber
Will be announced in class
Pedagogy Lecture, class discussion.
Week 14 Intellectual Property, Patents and Publi-
cations as a measure on Innovation
CLO 1; PLO 18
Readings/Videos Chapter 19, 25
Case Story A case on Patent War
Pedagogy Lecture, class discussion.
Week-15 Review: Pulling all the pieces in place All CLOs and PLOs mentioned
above
Readings Chapter 29 and Chapter 30
*Additional Readings/Videos to be provided in the classroom.
12
Disability Support
JGU endeavours to make all its courses accessible to students. The Disability Support Committee
(DSC) has identified conditions that could hinder a student’s overall well-being. These include phys-
ical and mobility related difficulties, visual impairment, hearing impairment, mental health condi-
tions and intellectual/learning difficulties e.g., dyslexia and dyscalculia. Students with any known
disability needing academic and other support are required to register with the Disability Support
Committee (DSC) by following the procedure specified at https://jgu.edu.in/disability-support-
committee/
Students who need support may register any time during the semester up until a month before the
end semester exam begins. Those students who wish to continue receiving support from the previous
semester, must re-register within the first month of a semester. Last minute registrations and support
might not be possible as sufficient time is required to make the arrangements for support.
The DSC maintains strict confidentiality about the identity of the student and the nature of their
disability and the same is requested from faculty members and staff as well. The DSC takes a strong
stance against in-class and out-of-class references made about a student’s disability without their
consent and disrespectful comments referring to a student’s disability.
All general queries are to be addressed to disabilitysupportcommittee@jgu.edu.in
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