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Jindal Global Business School

Course Outline

Table 1

Course Title Managing Innovation and Creativity

Core or Elective Core

Program and Batch BBA 2019-2022

Semester & Academic Year 2021-22

Credits 3

Discipline/Area Strategy and Entrepreneurship

Provide details, if this course is a Prerequisite

for any course/specialization

NA

Name of the Faculty Member/Course Instructor Dr. Anirudh Agrawal

Contact Details of the Faculty Member aagrawal@jgu.edu.in

Contact Details of Support Staff NA

Faculty Member’s Open Office Day/s & Time Email me and then a call on skype or

whatsapp

Introduction to the Course

Innovation and creativity are some of the most common words, adjectives, verbs and at time adverbs.

In business language, yet very few can possibly elaborate them and only a handful can put them in

practice. In this course, we ensure that students are prepared to understand the terms innovation,

design, creativity in the organisation, industry, market and within competitive landscape.

Course Learning Objectives (CLOs)

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1. Understand various dimensions of Innovation and Creativity

2. Identifying and then developing ideas and cognitive maps to reflect on organizational inno-

vativeness

3. Learn to define organizational innovation landscape, sources of innovation, potential for in-

novation and how to design an organization for innovation

4. Apply concepts like Porters’ Five forces and SWOT on understand analying innovation

5. Network analysis to understand organizational innovation

Table 2:

Course Learning Ob-

jectives (CLOs)

Program Learning

Objectives (PLOs)

Program Competency

Goals (PCGs)

Course Assess-

ment Item

On successful comple-

tion of the course, stu-

dents should be able to:

This course helps you to

develop the following

Program Learning Out-

comes:

This course helps you to

develop the following

Program Competency

Goals:

This learning out-

come will be as-

sessed in the follow-

ing items

CLO 1: Understand

various dimensions of

Innovation and creativ-

ity

PLO 18 CG 6 A 1

CLO 2: Identifying and

then developing ideas

into successful Innova-

tion based and creativ-

ity based business

models and business

investment decisions

PLO 11, 12, 13, 14, 15,

19

CG 4, 6 A 1, A2

3

CLO 3: Write and pre-

sent an effective

presentation of ideas,

reflections

PLO 8, 9, 20 CG 3, 6 A 3

CLO 4: Product man-

agement and prototype

development

PLO 11, 12, 13 CG 4 A 3

CLO 5: Network Anal-

ysis and organisational

innovation and creativ-

ity

PLO 11, 12, 13, 14 CG 4 A2, A 3, A4

Teaching Method

The course will have a judicious mix of lectures and cases. Here the onus of learning will be with

the student and the instructor will be a facilitator. Instead of learning ‘what to do’, the cases will

also be used as examples of real-world phenomenon where an issue or set of issues arises and

appropriate and non-appropriate responses are deployed by corporate actors. The key to learning

this way is to see numerous illustrations of real situations and then learning inductively from them.

Evaluation Schema *

Table 3: Evaluation Schema (Online mode of delivery on MS Teams)

The course grade will be determined on the basis of

Assessment

Task

Weightage Nature Week of Assess-

ment

PLOs to be Assessed

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Assessment 1

(A1)

15 % Individual Week 6 CG 4: PLO 11, 12, 13, 14,

15;

CG 6: PLO 19

Assessment 2

(A2)

15 % Individual Week 10 CG 3: PLO 8, 9;

CG 6: PLO 20

Assessment 3 20% Individual Week 12 CG 3: PLO 8, 9;

CG 6: PLO 20

End Term (A4) 50 % Individual Week 15 CG 4: PLO 11, 12, 13,

14;

CG 6: PLO 18

OR

Table 4: Evaluation Schema (offline, campus based)

The course grade will be determined based on

Assessment Task Weightage Nature Week of Assess-

ment

PLOs to be Assessed

A 1: Innovation

Description

15% Written Assign-

ment

3

A2: Map Innova-

tion Landscape of

a firm

15%

Individual -

Word document

Continuous

PLO 5, 8, 9, 10

A3: Develop an in-

novation strategy

for a company for

competitive posi-

tioning

15% Individual - Pow-

erPoint

Week 8 PLO 5, 6, 8, 9, 10

A4 (End Term) 50% Individual- Term

Paper

Week 16 PLO 1, 5, 6, 8, 9, 10

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* Disclaimer: The assessment tasks have been decided based on online mode of teaching. We have

followed the broad assessment pattern followed in the last semester (Spring 2021) which deployed

online mode of delivery due to COVID-19 pandemic. If there are any new guidelines provided by

the university or JGBS administration, number of assessments, their nature, types and weightages

might change depending upon the emerging situation in these uncertain times.

Description of Assessments:

Assessment 1 : Innovation

15% Weightage

Write 3 examples of the following, explaining the type of innovation

1. Process Innovation

2. Product innovation

3. Service Innovation

4. Incremental innovation

5. Disruptive innovation

6. Institutional innovation

7. Organizational innovation

8. User Interface Innovation

Assessment 2: MAP INNOVATION LANDSCAPE OF A COMPANY AND INDUSTRY

15% weightage (400 to 500 words + figures)

Map the innovation landscape of a company and industry

Example: Map innovation landscape of Apple, write what makes apple so innovative, write

the features that justify innovativeness in apple, do the SWOT analysis of innovation within Apple

(or similar firms)

Assessment 3: Porter Five Forces Analysis for innovation (PowerPoint)

20 %

Do a porter five forces analysis for innovations in an industry

Further, do a five forces analysis on an innovative companies and discuss the kind of inno-

vation threats that might destroy the market share of the company

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Final Assessment: Term Paper

*50% weightage*

Write a short paper comparing innovation trajectory of an Indian company. Further, you need to

make recommendations towards innovation strategy for the company. The template of the paper will

be shared.

General Written Work Guidelines for all the assignments

You are required to use 12 point font size, Times New Roman, one inch margins, 1.5 line spacing

and proper citing/sourcing. All word documents should be in standard formats with required head-

ings to make for easy reading. In general, appendices and exhibits do not count towards the word

limit. The submissions are to be made in MS-Word format. Students are not permitted to copy from

websites and they will be penalized if found copying/lifting from the website (there will be a plagia-

rism check). However they can quote/reference of the source at the end of the text in APA format.

Text Book / Course Package / Other Readings

Managing Innovation, Design and Creativity by Bettina von Stamm (Wiley Publications)

Table 5: Graduate Competency Goals & respective Program Learning objectives

BBA Programme Competency Goals (PCGs) BBA Programme Learning Objectives

(PLOs)

Students will be able to

1 Responsible Global Citizenship: Abil-

ity to understand the interplay be-

tween local and global issues and to

act with sensitivity towards ethical

and social issues.

1. Understand local business issues

2. Understand global business issues

3. Use relevant software for business de-cision making

2 4. Present their ideas with clarity

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Effective communication: Ability to

effectively exchange ideas and infor-

mation

5. Write in a coherent manner

6. Use technology for communication

3 Critical Thinking: Ability to identify,

analyze business problems and pro-

pose effective solutions

7. Identify main issues of business prob-lems

8. Examine information from different sources

9. Draw inferences from analysis

4 Teamwork: Ability to work and con-

tribute effectively in group -settings

Understand the factors to work effectively

in groups

Table 6: Guest Lectures

S.

No. Faculty member

Guest Speakers

[Name, designation, and

company]

Week #

(Tentative)

1 Anirudh Agrawal

1. Anoop Billangwal, CEO-

Bluecareerlakes

2. Shekhar Dutt, Sleepy

Classes

Week 6,

Week 10

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Table 7: Session Plan

Session Number Topics CLOs covered

Week-1 What are Innovation and Creativity? How

do they add value to the company?

CLO 1; PLO 18

Readings Chapter 1; Human Creativity- The start-

ing point of Innovation

(HBR): https://hbsp.harvard.edu/prod-

uct/3462BC-HCB-ENG

Case NA

Pedagogy Lecture, class discussion.

Week- 2 What is innovation?

Types of Innovation?

Commercialization of Innovation

CLO 1; PLO 18

Readings Chapter 2

Case Title and

Number

Will be announced in the class.

Pedagogy Lecture, class discussion.

Week-3 Structured Process for Developing New

products

CLO 2; PLO 11, 12, 13, 14, 15

Readings Chapter 3

Case Story To be Announced

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Pedagogy Storytelling, Lecture, class discussion.

Week-4 Branding and Innovation CLO 2; PLO 11, 12, 13, 14, 15

Readings/ Chapter 5 and chapter 7

Case study/video Will be announced in class.

Pedagogy Lecture, class discussion.

Week-5 Strategy and Market Research CLO 2; PLO 11, 12, 13, 14, 15,

19

Readings Chapter 6, 8, 9; Know your custom-

ers-Jobs to be done theory by Clayton Chris-

tensen: https://hbsp.harvard.edu/prod-

uct/R1609D-PDF-

ENG?Ntt=Know%20your%20customers-

Jobs%20to%20be%20done%20

Case Video To be announced

Pedagogy Lecture, Case Analysis and discussion.

Week-6,7 Collaboration and Co-operation CLO 2; PLO 11, 12, 13, 14, 15

Readings Chapter 10, 11, 13

Case To be announced

Pedagogy Storytelling, Lecture, class discussion.

Week-8 Feedback of assignment 1 CLO 2; PLO 11, 12, 13, 14, 15

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Pedagogy Class discussion.

Week-9 Innovation and Industry CLO 3; PLO 8, 9, 20

Readings/Videos Chapter – 14, 15,

How creativity relates to Innovation:

https://hbsp.harvard.edu/product/12588-

PDF-ENG?Ntt=fostering%20creativity

Case Title/ Num-

ber

Will be announced later.

Pedagogy Storytelling, Lecture, class discussion.

Week-10 Informal and Formal networks and its af-

fect on innovation and creativity

CLO 3, 4; PLO 8, 9, 11, 12,

13, 17, 20

Readings/Videos Chapter 16 and Class readings

Case story To be announced

Pedagogy Storytelling, Lecture, class discussion.

Week-11 Corporate Entrepreneurship, innovation

among organisations

CLO 3, 4; PLO 8, 9, 11, 12,

13, 17, 20

Readings/Videos Chapter 20, 21, 22 (CE)

Case Title/ Num-

ber

Discussion Corporate Entrepreneurship Case

of Both Kodak, Google and Nokia

Pedagogy Storytelling, Lecture, class discussion.

Week-12 Innovation in Services Sector CLO 5; PLO 11, 12, 13, 14

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Readings/Videos Chapter 23 and 24

Case Story Cases from Financial services and hotel in-

dustry

Pedagogy Storytelling, Lecture, class discussion.

Week- 13 Prototyping for both Services, process and

Product

CLO 5; PLO 11, 12, 13, 14

Readings Chapter 12 and classroom notes

Case Title/ Num-

ber

Will be announced in class

Pedagogy Lecture, class discussion.

Week 14 Intellectual Property, Patents and Publi-

cations as a measure on Innovation

CLO 1; PLO 18

Readings/Videos Chapter 19, 25

Case Story A case on Patent War

Pedagogy Lecture, class discussion.

Week-15 Review: Pulling all the pieces in place All CLOs and PLOs mentioned

above

Readings Chapter 29 and Chapter 30

*Additional Readings/Videos to be provided in the classroom.

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Disability Support

JGU endeavours to make all its courses accessible to students. The Disability Support Committee

(DSC) has identified conditions that could hinder a student’s overall well-being. These include phys-

ical and mobility related difficulties, visual impairment, hearing impairment, mental health condi-

tions and intellectual/learning difficulties e.g., dyslexia and dyscalculia. Students with any known

disability needing academic and other support are required to register with the Disability Support

Committee (DSC) by following the procedure specified at https://jgu.edu.in/disability-support-

committee/

Students who need support may register any time during the semester up until a month before the

end semester exam begins. Those students who wish to continue receiving support from the previous

semester, must re-register within the first month of a semester. Last minute registrations and support

might not be possible as sufficient time is required to make the arrangements for support.

The DSC maintains strict confidentiality about the identity of the student and the nature of their

disability and the same is requested from faculty members and staff as well. The DSC takes a strong

stance against in-class and out-of-class references made about a student’s disability without their

consent and disrespectful comments referring to a student’s disability.

All general queries are to be addressed to disabilitysupportcommittee@jgu.edu.in