corporate identity symptoms, diseases, treatments corporate image & brand management
Post on 17-Jan-2018
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CORPORATE IDENTITYSymptoms, Diseases, Treatments
Corporate Image & Brand Management
CONTENT• Six Flags of Warning• Four More Rockets• Partial Solutions• New Name or Logo• Image Making: Bad Image?• Corporate Identity Program:
Diagnosis
SIX FLAGS OF WARNINGS
Six Flags of Warnings1. Company’s stock price is undervalued2. Difficulty to get attention from security analyst3. Industry is booming but your market share
remains stagnant4. Competent candidates don’t want to work for
you5. Financial community and/or your existing
customer base greets with skepticism your expansion plans
6. Your stock is undersubscribed
Four More Rockets
Four More Rockets1. When your company is acquired or
merged w/ another or acquired some new assets
2. When there is a major change in strategy3. When a company suffers a crisis or
disaster4. Changing trends
Partial Solutions• There are situations when one can
ignore an identity problem and hope it goes away on its own accord, or corrects itself
• Alter image through corporate advertising
• New name and/or logo
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