CORPORATE IDENTITYSymptoms, Diseases, Treatments

Corporate Image & Brand Management

CONTENT• Six Flags of Warning• Four More Rockets• Partial Solutions• New Name or Logo• Image Making: Bad Image?• Corporate Identity Program:

Diagnosis

SIX FLAGS OF WARNINGS

Six Flags of Warnings1. Company’s stock price is undervalued2. Difficulty to get attention from security analyst3. Industry is booming but your market share

remains stagnant4. Competent candidates don’t want to work for

you5. Financial community and/or your existing

customer base greets with skepticism your expansion plans

6. Your stock is undersubscribed

Four More Rockets

Four More Rockets1. When your company is acquired or

merged w/ another or acquired some new assets

2. When there is a major change in strategy3. When a company suffers a crisis or

disaster4. Changing trends

Partial Solutions• There are situations when one can

ignore an identity problem and hope it goes away on its own accord, or corrects itself

• Alter image through corporate advertising

• New name and/or logo