corinne sherman: paypal innovation

Summer 2010

Corinne ShermanProduct Strategy Intern

Labs Team, Platform

Confidential and Proprietary

KEY ACCOMPLISHMENTS OF INTERNSHIP

• Operation Portable Storefront

• New initiative to embrace developers for PayPal Platform

• Project anticipated to generate $6 million TPV year 1, $25 million TPV year 3

• Successfully presented executive proposal to Osama, Naveed, & Damon & gained approval

• Successfully hosted a company brown bag

• Successfully planned & launched project

• Successfully recruited & communicated with developers

• Successfully launched “Preview” of 4 applications

• Labs Team External Portal

• Oversaw design of new PayPal Labs Team site in partnership with TopCoder

• Successfully managed 2 Contests- Submission & Assembly

• New website expected to be completed by August 23, 2010

• New website is anticipated to compete with Google’s & Yahoo’s labs’ site

Innovation at PayPal Summer 2010 2

Confidential and Proprietary

BUILD UP TO THE LAUNCH OF OPERATION PORTABLE STOREFRONT

Innovation at PayPal Summer 2010 3

Strategized and created

website/project content for Operation Portable

Storefront

Presentations & meetings with

Marketing, Labs Team & DevNet

team for feedback &

brainstorming

2 Presentations to Naveed

Anwar, Senior Director of

PayPal Platform

Presentation to Osama Bedier, VP of Mobile,

Platform & New Ventures (& 2

Senior Directors)

“Brown Bag” Lunch

Presentation to internally

communicate launch of project

to company

Launch of Operation Portable

Storefront on X.com

Confidential and Proprietary

PRESENTATION TO PLATFORM SENIOR DIRECTOR, NAVEED ANWAR

Innovation at PayPal Summer 2010 4

Confidential and Proprietary

EXECUTIVE PRESENTATION TO PAYPALVICE PRESIDENT OSAMA BEDIER

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Confidential and Proprietary

BROWN BAG: JULY 13, 2010

Innovation at PayPal Summer 2010 6

Confidential and ProprietaryInnovation at PayPal Summer 2010 7

X.COM MAIN PAGE: LAUNCH JULY 14, 2010

Confidential and Proprietary

MY BLOG ON X.COM: LAUNCH JULY 14, 2010: HTTPS://BIT.LY/OPSTOREFRONT

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Confidential and Proprietary

OPERATION PORTABLE STOREFRONT ON X.COM

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Confidential and Proprietary

FEATURE POST: CONTINUED

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Confidential and Proprietary

FEATURE POST: CONTINUED

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Confidential and Proprietary

FEATURE POST: CONTINUED

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Confidential and Proprietary

SUCCESS OF OPS WEBPAGE

• 2,200 page views for OPS

• 1,365 unique weekly visitors

• 4.5% of visitors register on x.com (99 registrants)

• 1,389 blog views (not unique)

• Blog drove 7.6% of OPS viewers to page (167)

• Bit.ly drove 281 click-throughs

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SUCCESS OF BLOG

Confidential and Proprietary

X.COM MEASUREABLE ACHIEVEMENTS

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As of August 12, 2010

As of August 11, 2010

Most amount of time on pages

(>100 visits):

•HTML Variables for Website

Payments Standard: 6.05

minutes – 112 visits

•New Bling Blog: 4.95

minutes – 136 visits

•Operation Portable

Storefront: 4.43 minutes –312

visits

Top 3 “Stickiest Pages”

Confidential and Proprietary

OSCON : SUCCESS OF OPS

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Confidential and Proprietary

COLLATERAL FOR OSCON

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Confidential and Proprietary

LAUNCH OF THE OPS PREVIEW: AUGUST 6TH

4 NEW STOREFRONT APPLICATIONS

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Confidential and Proprietary

NEW LOOK: ADAPTABILITY

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Confidential and Proprietary

SOCIAL MEDIA SUCCESS

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Bit.ly/opstorefront: BlogBit.ly/opsPreview: Preview

•Links were clicked 329 times •57 tweets using the 2 links•33 were retweets

Confidential and Proprietary

SOCIAL MEDIA SUCCESS

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Confidential and Proprietary

MANAGED DEVELOPMENT OF NEW PAYPAL LABS EXTERNAL PORTAL

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Confidential and Proprietary

JUNE 2010 FEATURE IN PAYPAL NEWSLETTER

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Confidential and Proprietary

APPENDIX

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Confidential and Proprietary

JULY 21-22 @ OSCON IN PORTLAND, OR

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Confidential and Proprietary

X.COM MAIN PAGE: JULY 26, 2010

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Confidential and Proprietary

X.COM MAIN PAGE: AUG 4, 2010

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Confidential and Proprietary

*UPDATE: POST-INTERNSHIP NEW PAYPAL LABS WEBSITE IMPLEMENTATION

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Confidential and Proprietary

*UPDATE: POST-INTERNSHIPNEW PORTABLE STOREFRONT DIRECTORY

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