cook1cook social recipe sharing website · 2016. 10. 27. · search engine optimization social...

Cook1Cook social recipe sharing website

what do we eat for dinner tonight ?

Steamed meatloaf

As a result

Monday Tuesday Wednesday

Steamed minced pork with preserved vegetable

Salted steamed meatloaf

Steamed Meat Loaf with Dried Squid

Opportunity for housewife

Quick search recipe

Marketing support for brand

Effective ways for local organic

farm

About us

Mission:

Helping housewife to earn extra income by sharing their cooking

recipes

Recipes

20,000+

FB Fans

830,000+

Monthly

Impressions

3,000,000+

Regarding the problem of women in

poverty

Labor shortage

Target ：Stay-home moms who age

30-59

Demographics

How it work

「Reward 」 We help local community especially housewife can earn extra

income through sharing their expertise in cooking.。

「Donation」

Part of the revenue will be donated to local charitable

organizations for poverty alleviation.

「Matching service」

Housewife with brands on sponsored projects

Social benefit To achieve genuine empowerment of women and release their productivity

Creative

Use CRM system to analysis the data

More effective of using cloud system

Executive

Strenths Social media skill excellence Technological excellence (short response time, etc)

Weakness Budget and cost less flexibility

Opportunites Other potential segments Globalization/Overseas market

Threats Simple business model Relatively low entrance barrier

Promotion (Online)

Search engine marketing(Google/Yahoo)

Search engine optimization

Social media banner

Co-Marketing

Word of mouth marketing

Email Direct marketing

(Offline)

Cooking Class

Coking video

Booth Activities

Direct Mail

Business Model

Cook1Cook

Advertisement

Big data, analysis E-commerce

We aim to provide the fun recipes community all over Hong Kong.

Users could review other people’s ways of cooking as reference and

hence inspired to develop their own way of cooking.

Thanks!